Global video encoders market overview

Market research analysts at Technavio predict that the global video encoders market size and share will grow at a CAGR of more than 17% by 2021. Benefits such as the reduction in required workforce is identified as one of the primary growth factors for this market. Studying and analyzing many cameras needs a large workforce. Video encoders assist in reducing the workforce since the data is collected at a quicker rate and can be generated by using minimal devices. Governments across the world have already made it mandatory for the installation of security cameras and video surveillance in all public places and residential buildings due to the rising number of thefts and crimes. Several developed countries have started installing video surveillance cameras in public places like hypermarkets, railway stations, hospitals, hotels, airports, and malls. This will subsequently drive the demand for video encoders to secure the premises without increasing the required workforce.

In terms of geographic regions, the Americas will be the major revenue contributor to the video encoders market throughout the forecast period. Factors such as the increasing modernization and the rise in replacement cameras with efficient security cameras such as advanced video encoders will drive the growth of the market in this region.

Competitive landscape and key vendors  

The video encoders market is largely fragmented with the presence of both large and pure-play vendors. The competition among the existing vendors and the new entrants is quite intense. The fast changing technological environment is the key challenge for the growth of the vendors in this marketspace. To sustain and succeed in this intensely competitive market, it becomes important for the vendors to differentiate their product and service offerings through clear and unique value propositions.

The leading vendors in the market are -

• Axis Communications
• Bosch Security Systems
• Honeywell Security

The other prominent vendors in the market are ADT Security Services, Avigilon, Gospell Digital Technology, Hangzhou Hikvision Digital Technology, Hanwha Techwin, Schneider Electric, Siemens, Sorenson Media, Telestream, and Toshiba.

Segmentation by sector and the video encoders market analysis

• BFSI
• Retail
• Defense
• Media and entertainment
• Transportation

During 2016, the media and entertainment segment accounted for the major shares of the video encoders market. Factors such as the rise in personalization of content and the increased demand for live video streaming, will contribute to the growth of this market segment in the coming years.

Segmentation by application and the video encoders market analysis

• IPTV and cable
• Multiscreen
• Post-production
• Enterprise
• Satellite

According to the video encoders market forecast report, the IPTV and cable segment accounted for the maximum shares of the video encoders market during 2016. This segment will retain its market dominance during the next few years as well due to the availability of flexible video quality plans. Moreover, the need to produce high-quality videos for the subscribers will also drive the demand for video encoders from the IPTV and cable operators.

Key questions answered in the report include

• What will the video encoders market size and the growth rate be in 2021?
• What are the key factors driving the global video encoders market?
• What are the key market trends impacting the growth of the global video encoders market?
• What are the challenges to the video encoders market growth?
• Who are the key vendors in the global video encoders market?
• What are the video encoders market opportunities and threats faced by the vendors?
• Trending factors influencing the video encoders market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global video encoders market?

Technavio also offers customization on reports based on specific client requirement.