Below are some of the key findings from our analysis of the wrapping equipment market   

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Global wrapping equipment market overview

As per Technavio’s global wrapping equipment market research report, the market is expected to grow at a steady rate and post a CAGR of more than 6% during the forecast period. The growing demand for technology upgrade and robotics in wrapping equipment will drive the growth prospects for the global wrapping equipment market during the estimated period. The development of fully automated high-speed wrapping machines will increase throughput, exhibit high versatility, and show a user-friendly nature, which in turn, will support the shift of end-of-line packaging process towards the semi-automated and fully automated machinery. The implementation of servo technology offers greater dwell time to all types of films and adopts the stretch film with a wider range of gauge thickness, innovative coating with aroma barriers, and multi-player co-extrusions for reverse printing. A unified control platform with automated feed and advanced sensors to monitor the speed of the machine are some of the other technological advancements that will drive the demand for wrapping equipment in the coming years.

According to this global wrapping equipment market analysis report, the Americas was the largest revenue contributor to the market during 2016 and will continue to dominate the market until the end of 2021. The growing demand for packaging machinery across diverse industries that is inducing several market players to invest in this region will be the major factor fueling market growth in the Americas.

Competitive landscape and key vendors

The global wrapping equipment market is characterized by the presence of well-diversified international, regional, and local vendors. The market is highly fragmented and will witness a significant increase in the level of competition in the next few years. The emerging vendors and small vendors find it extremely difficult to compete against the international players in terms of quality, durability, and reliability.

Key vendors in this market are -

• ARPAC
• BEUMER
• Mollers North America
• Pro Mach

Other prominent vendors in the market include Phoenix, Signode, Wulftec, Sealed Air, and Lachenmeier.

Segmentation by product type and analysis of the wrapping equipment market

• Stretch wrapping
• Shrink wrapping

The global wrapping equipment market for stretch wrapping was the largest product segment and accounted for the major shares during 2016. With the increasing sales volume of retail items, increasing efficiencies in film manufacturing and layering, and unitization wrapping, the segment will continue to dominate the market in the next four years. Additionally, factors such as cost-effectiveness, reduced energy consumption, less raw material and limited manpower requirement, and the elimination of the need for external heat application after wrapping a stretch film, will also fuel the adoption of stretch wrapping.            

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Segmentation by application and analysis of the wrapping equipment market

• Food and beverage
• Chemicals

The global wrapping equipment market for the food and beverage industry dominated the global wrapping equipment market during 2016 and its dominance is expected to continue until the end of 2021. Since the stretch wrap food wrapping technique reduces the space required in a warehouse, there is an increased rate of adoption of this technique to wrap fruits, vegetables, meat, fish, rice, wheat, and grains. Also, shrink wrap machines can safely hold a large number of bottles together and reduce the breakage, which will again fuel their adoption in the food and beverage sector.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global wrapping equipment market?
• What are the key market trends impacting the growth of the global wrapping equipment market?
• What are the challenges to market growth?
• Who are the key vendors in the global wrapping equipment market?
• What are the market opportunities and threats faced by the vendors in the global wrapping equipment market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global wrapping equipment market?

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