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01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Global Mobile Payment Market: An Overview
06.1.1 Global Mobile Payment Market
06.1.2 Mobile Payment Market in China
06.1.3 Industry Players Overview
06.1.4 Mobile Payment Value Chain
06.1.5 Development Phase of Products and Services of Mobile Payment Providers in China 2013
06.1.6 Mobile Payment Market by Region
06.2 Classification of Mobile Payment in China
06.2.1 Classification by Transaction Targets and Communication Range
06.2.2 Classification by Technology
06.2.3 Classification by Payment Scheme
06.2.4 Classification by Business Model
06.3 Consumer Behavior Analysis
06.3.1 Mobile Payment Awareness and Recognition
06.3.2 Usage Behavior
06.4 Mobile Phone Operating System
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.2.1 By Revenue
07.2.2 By Volume
07.3 Five Forces Analysis
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
15.1 Competitive Scenario
15.1.1 Key News
15.2 Market Share Analysis 2013
15.3 Other Prominent Vendors
16. Key Vendor Analysis
16.1 Ali Pay
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Product Segmentation
16.1.4 Business Strategy
16.1.5 SWOT Analysis
16.2 Lakala
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Business Segmentation
16.2.4 Business Strategy
16.2.5 Recent Developments
16.2.6 SWOT Analysis
16.3 Tenpay
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 Recent Developments
16.3.4 SWOT Analysis
16.4 YeePay
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Service Segmentation
16.4.4 SWOT Analysis
17. Other Prominent Vendors
17.1 99bill
17.2 Baidu
17.3 China UnionPay
17.4 Paypal
17.5 Qiandaibao
17.6 Union Mobile Pay
18.Other Reports in this Series
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