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Technavio’s market research analyst predicts the craft beer market in the US to grow at a CAGR of around 18% during the forecast period. The changing consumer tastes and preference is the primary growth driver for this market. The craft beer market accounted for around 11% of the beer market in the US in terms of volume during 2014. Consumers prefer locally produced beer as they feel a sense of pride in associating themselves with a beer produced in a particular region. Also, locally brewed beer is available in unique styles and flavors, which tempts consumers to buy such beer.
The rising popularity of gluten-free beer is anticipated to drive the market growth during the forecast period. Gluten-free beers are made from ingredients that do not contain glycoprotein. Grains such as wheat, rice, millet, sorghum, and corn are used as substitutes in place of barley to produce beer. For instance, Redbridge, a product of Anheuser-Busch, is a gluten-free beer that is made of sorghum.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by demography
PART 08: Market segmentation by type of brewery
PART 09: Market segmentation by distribution channel
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 17: Appendix
PART 18: Explore Technavio
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