K-12 Testing and Assessment Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,Canada,China,UK,Germany - Size and Forecast 2024-2028

1 Executive Summary

• 1.1 Market overview
  • Exhibit 01: Executive Summary – Chart on Market Overview
  • Exhibit 02: Executive Summary – Data Table on Market Overview
  • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary – Chart on Market by Geography
  • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
  • Exhibit 06: Executive Summary – Chart on Market Segmentation by Method
  • Exhibit 07: Executive Summary – Chart on Incremental Growth
  • Exhibit 08: Executive Summary – Data Table on Incremental Growth
  • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
  • Exhibit 13: Market segments

• 3.3 Market size 2023

• 3.4 Market outlook: Forecast for 2023-2028
  • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global K-12 testing and assessment market 2018 - 2022
  • Exhibit 18: Historic Market Size – Data Table on global k-12 testing and assessment market 2018 - 2022 ($ billion)

• 4.2 Product Segment Analysis 2018 - 2022
  • Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

• 4.3 Method Segment Analysis 2018 - 2022
  • Exhibit 20: Historic Market Size – Method Segment 2018 - 2022 ($ billion)

• 4.4 Geography Segment Analysis 2018 - 2022
  • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

• 4.5 Country Segment Analysis 2018 - 2022
  • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

• 5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

• 5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

• 5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

• 5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

• 5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

• 5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

• 6.1 Market segments
  • Exhibit 30: Chart on Product - Market share 2023-2028 (%)
  • Exhibit 31: Data Table on Product - Market share 2023-2028 (%)

• 6.2 Comparison by Product
  • Exhibit 32: Chart on Comparison by Product
  • Exhibit 33: Data Table on Comparison by Product

• 6.3 Curriculum-based testing - Market size and forecast 2023-2028
  • Exhibit 34: Chart on Curriculum-based testing - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 35: Data Table on Curriculum-based testing - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 36: Chart on Curriculum-based testing - Year-over-year growth 2023-2028 (%)
  • Exhibit 37: Data Table on Curriculum-based testing - Year-over-year growth 2023-2028 (%)

• 6.4 Non-curriculum-based testing - Market size and forecast 2023-2028
  • Exhibit 38: Chart on Non-curriculum-based testing - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 39: Data Table on Non-curriculum-based testing - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 40: Chart on Non-curriculum-based testing - Year-over-year growth 2023-2028 (%)
  • Exhibit 41: Data Table on Non-curriculum-based testing - Year-over-year growth 2023-2028 (%)

• 6.5 Market opportunity by Product
  • Exhibit 42: Market opportunity by Product ($ billion)
  • Exhibit 43: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Method

• 7.1 Market segments
  • Exhibit 44: Chart on Method - Market share 2023-2028 (%)
  • Exhibit 45: Data Table on Method - Market share 2023-2028 (%)

• 7.2 Comparison by Method
  • Exhibit 46: Chart on Comparison by Method
  • Exhibit 47: Data Table on Comparison by Method

• 7.3 Blended method - Market size and forecast 2023-2028
  • Exhibit 48: Chart on Blended method - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 49: Data Table on Blended method - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 50: Chart on Blended method - Year-over-year growth 2023-2028 (%)
  • Exhibit 51: Data Table on Blended method - Year-over-year growth 2023-2028 (%)

• 7.4 Online method - Market size and forecast 2023-2028
  • Exhibit 52: Chart on Online method - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 53: Data Table on Online method - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 54: Chart on Online method - Year-over-year growth 2023-2028 (%)
  • Exhibit 55: Data Table on Online method - Year-over-year growth 2023-2028 (%)

• 7.5 Traditional method - Market size and forecast 2023-2028
  • Exhibit 56: Chart on Traditional method - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 57: Data Table on Traditional method - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 58: Chart on Traditional method - Year-over-year growth 2023-2028 (%)
  • Exhibit 59: Data Table on Traditional method - Year-over-year growth 2023-2028 (%)

• 7.6 Market opportunity by Method
  • Exhibit 60: Market opportunity by Method ($ billion)
  • Exhibit 61: Data Table on Market opportunity by Method ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Exhibit 63: Chart on Market share by geography 2023-2028 (%)
  • Exhibit 64: Data Table on Market share by geography 2023-2028 (%)

• 9.2 Geographic comparison
  • Exhibit 65: Chart on Geographic comparison
  • Exhibit 66: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2023-2028
  • Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
  • Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)

• 9.4 Europe - Market size and forecast 2023-2028
  • Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)

• 9.5 APAC - Market size and forecast 2023-2028
  • Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)

• 9.6 South America - Market size and forecast 2023-2028
  • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
  • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)

• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

• 9.8 US - Market size and forecast 2023-2028
  • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
  • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)

• 9.9 China - Market size and forecast 2023-2028
  • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
  • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)

• 9.10 UK - Market size and forecast 2023-2028
  • Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
  • Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)

• 9.11 Germany - Market size and forecast 2023-2028
  • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)

• 9.12 Canada - Market size and forecast 2023-2028
  • Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)

• 9.13 Market opportunity by geography
  • Exhibit 107: Market opportunity by geography ($ billion)
  • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
  • Exhibit 109: Impact of drivers and challenges in 2023 and 2028

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
  • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
  • Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks
  • Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
  • Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors
  • Exhibit 114: Matrix on vendor position and classification

• 12.3 Anthology Inc.
  • Exhibit 115: Anthology Inc. - Overview
  • Exhibit 116: Anthology Inc. - Product / Service
  • Exhibit 117: Anthology Inc. - Key offerings

• 12.4 Batia Infotech
  • Exhibit 118: Batia Infotech - Overview
  • Exhibit 119: Batia Infotech - Product / Service
  • Exhibit 120: Batia Infotech - Key news
  • Exhibit 121: Batia Infotech - Key offerings

• 12.5 CogniFit Inc.
  • Exhibit 122: CogniFit Inc. - Overview
  • Exhibit 123: CogniFit Inc. - Product / Service
  • Exhibit 124: CogniFit Inc. - Key offerings

• 12.6 Coursera Inc.
  • Exhibit 125: Coursera Inc. - Overview
  • Exhibit 126: Coursera Inc. - Business segments
  • Exhibit 127: Coursera Inc. - Key offerings
  • Exhibit 128: Coursera Inc. - Segment focus

• 12.7 D2L Corp.
  • Exhibit 129: D2L Corp. - Overview
  • Exhibit 130: D2L Corp. - Product / Service
  • Exhibit 131: D2L Corp. - Key news
  • Exhibit 132: D2L Corp. - Key offerings

• 12.8 Educational Testing Service
  • Exhibit 133: Educational Testing Service - Overview
  • Exhibit 134: Educational Testing Service - Product / Service
  • Exhibit 135: Educational Testing Service - Key offerings

• 12.9 Edutech
  • Exhibit 136: Edutech - Overview
  • Exhibit 137: Edutech - Product / Service
  • Exhibit 138: Edutech - Key offerings

• 12.10 Houghton Mifflin Harcourt Co.
  • Exhibit 139: Houghton Mifflin Harcourt Co. - Overview
  • Exhibit 140: Houghton Mifflin Harcourt Co. - Product / Service
  • Exhibit 141: Houghton Mifflin Harcourt Co. - Key offerings

• 12.11 Instructure Holdings Inc.
  • Exhibit 142: Instructure Holdings Inc. - Overview
  • Exhibit 143: Instructure Holdings Inc. - Product / Service
  • Exhibit 144: Instructure Holdings Inc. - Key offerings

• 12.12 John Wiley and Sons Inc.
  • Exhibit 145: John Wiley and Sons Inc. - Overview
  • Exhibit 146: John Wiley and Sons Inc. - Business segments
  • Exhibit 147: John Wiley and Sons Inc. - Key offerings
  • Exhibit 148: John Wiley and Sons Inc. - Segment focus

• 12.13 MeritTrac Services Pvt Ltd.
  • Exhibit 149: MeritTrac Services Pvt Ltd. - Overview
  • Exhibit 150: MeritTrac Services Pvt Ltd. - Product / Service
  • Exhibit 151: MeritTrac Services Pvt Ltd. - Key offerings

• 12.14 NIIT Ltd.
  • Exhibit 152: NIIT Ltd. - Overview
  • Exhibit 153: NIIT Ltd. - Product / Service
  • Exhibit 154: NIIT Ltd. - Key news
  • Exhibit 155: NIIT Ltd. - Key offerings

• 12.15 Oxford University Press
  • Exhibit 156: Oxford University Press - Overview
  • Exhibit 157: Oxford University Press - Product / Service
  • Exhibit 158: Oxford University Press - Key offerings

• 12.16 Pearson Plc
  • Exhibit 159: Pearson Plc - Overview
  • Exhibit 160: Pearson Plc - Business segments
  • Exhibit 161: Pearson Plc - Key offerings
  • Exhibit 162: Pearson Plc - Segment focus

• 12.17 Sylvan Learning LLC
  • Exhibit 163: Sylvan Learning LLC - Overview
  • Exhibit 164: Sylvan Learning LLC - Product / Service
  • Exhibit 165: Sylvan Learning LLC - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
  • Exhibit 166: Inclusions checklist
  • Exhibit 167: Exclusions checklist

• 13.3 Currency conversion rates for US$
  • Exhibit 168: Currency conversion rates for US$

• 13.4 Research methodology
  • Exhibit 169: Research methodology
  • Exhibit 170: Validation techniques employed for market sizing
  • Exhibit 171: Information sources

• 13.5 List of abbreviations
  • Exhibit 172: List of abbreviations