Ab and Core Toning Machine Market Size 2024-2028

The ab and core toning machine market size is forecast to increase by USD 1.16 billion, at a CAGR of 5.46% between 2023 and 2028. Market growth is influenced by rising health and fitness awareness, the growing popularity of home fitness methods, and aggressive marketing campaigns leveraging celebrity endorsements by vendors. As more individuals prioritize health and wellness, the demand for fitness products and services continues to surge. Home fitness options offer convenience and flexibility, appealing to busy lifestyles and those seeking privacy. Celebrity endorsements play a crucial role in influencing consumer perceptions and purchasing decisions, enhancing brand credibility and visibility. By capitalizing on these factors, market players can drive growth and stay competitive in the dynamic health and fitness industry landscape.

The market is witnessing growth due to rising health awareness, the increasing popularity of home fitness methods, and aggressive marketing campaigns through celebrity endorsements by companies. Key players such as Ab Dolly LLC offer products like the AB Dolly Plus, focusing on strengthening lower, upper, and middle abs. Similarly, companies like Body Solid Inc contribute to the market with offerings like ab and back machines such as the Body Solid weight training machine, designed to develop muscles in the body and aid in reducing lower back pain.

Market Forecasting and Size

Market  Forecast 2024-2028

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Market Dynamic

The market caters to the growing demand for physical fitness and weight management solutions, addressing factors like physical training and burning excess body fat. With a focus on enhancing physical stamina and muscular strength, these machines help individuals achieve a toned body and maintain a healthy heart rate. As consumer preferences evolve, the market witnesses a shift towards cosmetics and toiletry and apparel and textile associated with fitness regimes. Prominent vendors and channel partners capitalize on emerging trends to meet the needs of the obese population and youth demographic. However, current challenges include competition from local vendors and regional players, along with the need for innovative retail systems to boost adoption rates in the market. Our researchers studied the market research and growth data for years, with 2023 as the base year and 2024 as the estimated year, and presented the key drivers, trends, and challenges for the market.

Driver - Rising health and fitness awareness

The market is experiencing significant growth driven by rising health awareness among consumers. As individuals become more aware of the importance of a healthy lifestyle, there is a growing demand for such equipment that specifically targets the core muscles, contributing to the growth in the market. One of the main reasons for the market growth is the rising awareness of the negative impact of sedentary lifestyles on health. With increasing jobs and a sedentary lifestyle, people are looking for ways to counterbalance the negative effects on their physical health. Ab and core toning machines provide a convenient way to do targeted exercises that tone and strengthen the core muscles, improving the overall health and fitness condition of the individuals.

In addition, there is a growing focus on aesthetics and a desire for a toned and sculpted body. As a result, many people are turning to ab and core training machines to get fit and toned. Societal norms are increasingly emphasizing fit and toned bodies. This is especially prominent among the younger generation. This creates a large amount of demand for ab and core toning machines, thereby driving the growth of the market during the forecast period.

Trends - Increasing demand for multi-functional fitness equipment

One of the main reasons for the increase in demand for multi-purpose fitness equipment is the focus on time-saving and versatile workouts. With more and more people leading busy lives, people are looking for solutions that allow them to do full-body workouts without multiple machines. Multi-functional ab and core toning machines solve this problem by combining different exercise functions into one unit. This allows the user to do a variety of exercises, dedicating abdominal and core muscles. Market leaders have recognized this trend and responded by introducing innovative products that combine traditional ab and core exercises with additional features for a full-body workout experience.

For example, renowned fitness equipment manufacturers such as Bowflex and NordicTrack have launched ab and core toning machines that incorporate elements of resistance training, cardio, and flexibility exercises. These machines often come equipped with adjustable resistance levels, built-in workout programs, and interactive technology to enhance the overall exercise experience. These factors will drive the growth of the market during the forecast period.

Challenge - High cost of ab and core toning machines

One of the main reasons that are making ab and core toning machines expensive is the technology with which the machine is equipped. One of the main reasons that are making ab and core toning machines expensive is the technology with which the machine is equipped. Most ab machines are equipped with electronic resistance control (ERCC), interactive screens, personalized workout programs, etc. The use of advanced technology not only improves the performance of the workout but also increases the cost of manufacturing. Manufacturers spend a lot of money on research and development to stay ahead of the competition, which in turn increases the price of these machines.

In addition, the high price point of ab and core toning machines prevents new players from entering the market. Small or new equipment manufacturers find it difficult to compete with the big players due to the high cost of development and production of advanced ab machines. As a result, there is limited innovation and a lack of variety in product offerings, which can impede the growth of the market during the forecast period.

Market Segmentation by End-user, Distribution Channel and Geography

End-user Segment Analysis:

The health clubs and gyms segment is estimated to witness significant growth during the forecast period. The health clubs and gyms segment are fueled by health awareness and the need for a holistic fitness approach. As people focus more on overall health and wellness, the need for ab and core toning machines continues to grow in these facilities. 

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The health clubs and gyms segment was the largest and was valued at USD 1.82 billion in 2018. The competitive nature of the health clubs and gyms segment is driving innovation among the vendors in manufacturing ab and core toning machines. Companies are looking for ways to not only target the core muscles efficiently but also provide an interactive and individualized workout experience. These factors under the health clubs and gyms segment will drive the growth of the market during the forecast period. 

Distribution Channel Segment Analysis: 

Based on the distribution channel, the market has been segmented into offline and online. The offline?segment will account for the largest share of this segment.?  Offline distribution channels range from speciality fitness stores to department stores, hypermarkets, and even brick-and-mortar fitness centers. The offline segment is increasingly popular as customers want to try out fitness equipment before committing to a purchase. They want to try out ab and core toning machines, assess build quality, and get advice from in-store professionals. Speciality fitness stores are playing a crucial role in promoting offline sales. These stores offer a dedicated space for enthusiasts to explore various ab and core toning machines, providing a comprehensive understanding of the product features. Moreover, well-known fitness equipment retailers, including Fitness World, have entered into the offline segment with dedicated showrooms, while department store chains such as Sports Emporium have added equipment sections. These factors under the offline segment will drive the growth of the market during the forecast period.

Regional Analysis

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North America is estimated to contribute 35% to the growth by 2028. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. North America stands out as a prominent market segment in the global abdominal and core toning machine market, characterized by a burgeoning fitness industry and an increasing awareness of the importance of a healthy lifestyle. The region encompasses the US, Canada, and Mexico, collectively contributing significantly to the overall market share. Fitness and wellness have become very important due to the sedentary lifestyle and the increasing awareness of its health risks in countries such as the US and Canada. This has led to an increase in the demand for multi-purpose ab and core toning machines that can perform a variety of exercises on various muscle groups.

In addition, leading companies in the North American market include Body Solid Inc., BOSU, etc., which are known for their interactive and connected equipment, including core-centric workouts. Additionally, Bowflex, a renowned fitness equipment brand, has gained popularity with its range of innovative ab and core toning machines that cater to the evolving needs of consumers. These factors will drive the growth of the regional market during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

BOSU - The company offers ab and core toning machine such as home balance trainer which provides balance, strength and flexibility training to help entire body muscles and multi joint movements to work together simultaneously in proper condition.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including Ab Dolly LLC, Body Solid Inc., BOSU, BowFlex, GAIAM, GoFit LLC, Life Fitness, Marcy Pro, Merrithew International Inc., Mohit Dilli Wala, Nexon Fitness, Perfect Fitness, Qiaoshan Health Technology Co. Ltd., Stamina Products Inc., STAYOUNG FITNESS EQUIPMENTS, Sunny Health and Fitness, TECHNOGYM S.p.A, The Abs Co., The WOD Life, and Yukon International Inc.

Technavio market forecast is an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.  

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments

• End-user Outlook 
  • Health clubs and gyms
  • Individual users

• Distribution Channel Outlook
  • Offline
  • Online

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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• Fitness Equipment Market - Fitness Equipment Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, Japan, UK, Germany - Size and Forecast

Market Analyst Overview 

The market is witnessing significant growth, driven by the evolution of consumer preferences and a shift in demand towards fitness solutions. Associated markets such as the sports equipment sector are also experiencing a surge in demand, especially among the youth population. With an increasing adoption rate, these machines target consumers looking to improve stability and strengthen abdominal muscles. Amid concerns over obesity, the market aligns with the pet supplies market, emphasizing the importance of a healthy lifestyle. Industry segmentation and market research zone provide valuable statistics, guiding manufacturers and retailers in targeting specific demographics and enhancing product offerings to meet consumer needs in the ever-evolving consumer goods industry.

Moreover, as part of the broader fitness industry, it intersects with various sectors, including ball sports equipment and golf equipment, offering complementary workout options. Additionally, adventure sports enthusiasts recognize the importance of core strength, driving demand for specialized adventure sports equipment. Market players leverage market research zones to identify emerging trends and target markets effectively, ensuring their products meet the diverse needs of consumers. With a focus on innovation and meeting consumer demands, the market continues to evolve to provide efficient and versatile solutions for fitness enthusiasts of all levels.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market  between 2024 and 2028
• Precise estimation of the market growth and trends and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Market growth and forecasting across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market  companies

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