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The adventure motorcycles market size is forecast to increase by USD 12.22 billion at a CAGR of 6.46% between 2023 and 2028. Market growth hinges on several factors, including the increasing trend toward adventurous sporting and rising adventure tourism. Another critical factor is the integration of customization, catering to the diverse preferences of enthusiasts. These elements collectively drive market expansion by meeting the growing demand for unique and personalized experiences in adventure sports and tourism. As consumers seek more tailored and thrilling activities, businesses are responding with innovative offerings that enhance the overall adventure experience. This dynamic environment not only boosts market size but also fosters innovation in product development and customer engagement within the adventurous sporting and tourism sectors.
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Adventure motorcycles, also known as ADV bikes or street-legal machines for adventure motorbike riding, have gained significant popularity among adventure-seeking individuals. These vehicles are characterized by their large fuel tanks, high-raked suspension, and tough tires, enabling riders to traverse both paved roads and dirt roads with ease. They often come equipped with dual purpose tires, rear-view mirrors, instruments, lights, and signals, ensuring a safe and comfortable riding experience. Engine capacities vary among adventure motorcycles, with some offering larger engines for increased power and torque. Accessory portfolios are extensive, allowing riders to customize their bikes for various riding conditions. Fuel carrying capacity is another essential feature, ensuring long-distance travel without frequent refueling stops. The adventure motorcycle market caters to a diverse range of riders, with commuters also opting for these versatile vehicles due to their rugged build and off-road vehicle chassis. Spare parts and a robust infrastructure ensure minimal downtime, making these a reliable choice for those seeking thrilling riding experiences.
Adventure motorbikes, also known as ADV bikes, are a category of motorcycles specifically designed for adventure-seeking individuals who enjoy riding on challenging terrain, such as dirt roads and mountainous areas. These motorcycles are equipped with features that cater to the demands of off-road riding, including high-quality chassis, suspension systems with electronic suspension, and high-raked suspension for improved stability. Adventure motorbikes often come with big fuel tanks, aerodynamic fairings, and tough tires for enhanced fuel carrying capacity and durability.
Further, associations like the Canadian Council of Snowmobile Organizations and North America Snowmobile conduct annual events that attract a large number of participants, boosting sales of adventure motorbikes. Two-wheel manufacturers are continuously innovating and improving adventure motorbikes by incorporating advanced technologies such as battery technology, radar technology, and weight reduction techniques. These enhancements cater to the evolving needs of adventure motorbike riders and contribute to the growth of the market.
The adventure motorbikes market is experiencing significant advancements in motorcycle technology. Suspension systems and fuel carrying capacity are key areas of focus, ensuring optimal performance on both paved roads and challenging terrain. Dual purpose tires, riding modes, and accessory portfolios cater to the diverse needs of adventure motorbike riders. Engine capacity varies among two-wheel manufacturers, with multi-cylinder motorcycles offering increased power and torque. Adventure motorbikes are engineered for street-legal use, featuring high-quality chassis, suspension systems, and high-raked suspensions. Big fuel tanks, aerodynamic fairings, and tough tires enhance the riding experience. Electronic suspension and navigation systems provide real-time information, while riding aids ensure safety and ease of use.
Additionally, instruments, lights, signals, and spare parts are essential components of adventure motorbikes. Two-wheel manufacturers continue to innovate, integrating battery technology and radar technology for enhanced connectivity and weight reduction. Off-road driving requires proper body positioning and windscreens for optimal comfort and visibility. Accessories such as additional lighting, communication systems, and storage solutions expand the capabilities of adventure motorbikes. As adventure-seeking individuals explore new horizons, the market for adventure motorbikes and related infrastructure continues to grow. Hence, such trends boost market growth during the forecast period.
Adventure motorbikes, also known as ADV bikes, are dual purpose street-legal vehicles engineered for seamless transportation on challenging terrain and uneven off-road surfaces. These motorcycles boast features such as high-quality chassis, suspension systems with electronic adjustability, and high-raked suspensions. Adventure motorbikes are equipped with large fuel tanks, aerodynamic fairings, and big engines to cater to the demands of long-distance touring and off-road riding. The accessory portfolios of these motorcycles include tough tires, rear-view mirrors, instruments, lights, signals, and spare parts, ensuring riders' safety and convenience. Advanced riding modes, navigation systems, and riding aids enhance the riding experience on dirt roads and other challenging terrains.
However, the off-roading capabilities of adventure motorbikes have environmental implications. Soil erosion and increased bulk density, strength, and permeability are common consequences of adventure motorbike riding. Over time, soil compaction worsens, diminishing the soil's ability to support vegetation and plant growth. Manufacturers of two-wheel vehicles invest in cutting-edge technology, including battery technology and radar technology, to create lighter and more efficient adventure motorbikes. Connected features, weight reduction, and additional accessories cater to the needs of adventure-seeking individuals. In summary, adventure motorbikes offer unparalleled versatility for riders, but their environmental impact necessitates responsible use and continuous innovation from manufacturers. Hence, these challenges hinder the market growth during the market forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The 500cc-1000cc segment is estimated to witness significant growth during the forecast period. The market is a significant segment within the broader motorcycle industry. These motorcycles are designed for long-distance touring on various types of terrain, including paved roads and off-road trails.
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The 500cc-1000cc segment was the largest segment and valued at USD 16.85 billion in 2018. The market is driven by several factors, including the increasing popularity of adventure touring, the growing demand for fuel-efficient and powerful motorcycles, and the rising disposable income of consumers. They come with various features such as large fuel tanks, high ground clearance, long-travel suspension, and powerful engines. These features make them ideal for long-distance touring and off-road riding. The market is also witnessing the adoption of advanced technologies such as electronic fuel injection, anti-lock braking systems, and traction control systems. The market is expected to grow at a steady pace in the coming years. Factors such as the increasing number of adventure touring events and the growing popularity of adventure motorcycle clubs are expected to drive the market's growth. Thus, the segment grows during the forecast period.
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APAC is estimated to contribute 62% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Adventure motorcycles in the APAC region have witnessed significant growth, driven by the increasing popularity of off-road riding. Seat designs catering to rider comfort and luggage systems for carrying camping equipment and supplies are essential features for adventure bikers. The complexity of engines and advanced electronics enhance the motorcyclist's experience, enabling better control and safety.
Further, repair and maintenance are crucial considerations, with dual sport bikes offering the versatility to traverse both public roads and rough terrain. Motorcyclists face crashes and accidents, necessitating the importance of engine sizes and advanced suspension systems with shock absorbing capabilities. Street legal machines with rugged tires and off-road vehicle chassis are essential for navigating steep slopes and grassy regions. Public road permits and proper seat height are necessary for legal compliance and rider convenience. Advanced suspension systems and pannier bags facilitate efficient storage and transport of food and other essentials. Racing competitions, including Enduro events and rally championships, further fuel the adoption of lightweight, two-cylinder or four-cylinder off-road adventure bikes in the region.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Aftermarket for Motorcycle Full Exhaust Systems Market Aftermarket for Motorcycle Full Exhaust Systems Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, France, Italy, Germany - Size and Forecast
Motorcycle Chains Market Motorcycle Chains Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, India, Thailand, Indonesia - Size and Forecast
Motorcycle Connected Helmet Market Motorcycle Connected Helmet Market Analysis North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Size and Forecast
The market is a significant segment within the broader motorcycle industry. These motorcycles are designed for long-distance touring on various types of terrain, including paved roads and off-road trails. The market is driven by several factors, including the increasing popularity of adventure touring, the growing demand for fuel-efficient and powerful motorcycles, and the rising disposable income of consumers. These vehicles come with various features such as large fuel tanks, high ground clearance, long-travel suspension, and powerful engines. These features make them ideal for long-distance touring and off-road riding. The market is also witnessing the adoption of advanced technologies such as electronic fuel injection, anti-lock braking systems, and traction control systems.
Furthermore, the market is expected to grow at a steady pace in the coming years. Factors such as the increasing number of adventure touring events and the growing popularity of adventure motorcycle clubs are expected to drive the market's growth. Additionally, the increasing focus of manufacturers on developing motorcycles with better fuel efficiency and improved performance is expected to create new opportunities in the market. In conclusion, the market is a dynamic and growing segment within the motorcycle industry. It is driven by various factors, including the increasing popularity of adventure touring, the growing demand for fuel-efficient and powerful motorcycles, and the rising disposable income of consumers. The market is also witnessing the adoption of advanced technologies, which is expected to create new opportunities in the coming years.
Industry Scope |
|
Report Coverage |
Details |
Page number |
152 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.46% |
Market growth 2024-2028 |
USD 12.22 billion |
Market structure |
USD Concentrated |
YoY growth 2023-2024(%) |
5.93 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 62% |
Key countries |
US, China, Australia, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ARCH Motorcycle Company LLC, BMW AG, Eicher Motors Ltd., Geely Auto International Corp., Harley Davidson Inc., Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., Khivraj Triumph Autogenika, Piaggio and C. Spa, PIERER Mobility AG, Suzuki Motor Corp., Yamaha Motor Co. Ltd., and Porsche Automobil Holding SE |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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