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The AI market in media and entertainment industry size is forecast to increase by USD 30.73 billion and is estimated to grow at a CAGR of 26.4% between 2023 and 2028. The market is experiencing significant growth, driven by the usage of multimodal AI to enhance consumer experience, analyze audience behavior, and automate content production. Multimodal AI, which combines text, speech, and visual data, is revolutionizing media and entertainment by enabling personalized recommendations, real-time sentiment analysis, and advanced content creation. Additionally, the utilization of blockchain technology is gaining traction in the industry, offering secure and transparent data sharing, and ensuring data privacy and security. Furthermore, the reliance on external sources of data to train AI models is a key trend, as media and entertainment companies seek to leverage diverse datasets to improve their offerings and stay competitive. These factors are expected to fuel market growth in the coming years.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The machine learning segment is estimated to witness significant growth during the forecast period. Artificial Intelligence (AI) is revolutionizing the Media and Entertainment Industry with its advanced capabilities in Game Play, Fake Story Recognition, Plagiarism Detection, Production Planning, Talent Discovery, and Virtual Creation. High-definition Graphics and Real-Time Virtual environments are being enhanced through Machine Learning, Natural Language Processing, and Unstructured Data analysis.
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The machine learning segment was the largest segment and was valued at USD 2.67 billion in 2018. AI Algorithms are being used for Sports Analysis, Live Broadcast, and Automated Sports Productions. Hardware/Equipment in Video Production is being upgraded with AI-Specific Hardware, Computer-Generated Graphics, and Visual Effects. Sales and Marketing are leveraging AI for Audience Insights, Voice Data, and Intelligent Home Assistants. Social Media Platforms are using AI for Dialog Capabilities, Visual Recognition, Sentiment Analysis, Personality Insights, and Tone Analysis. Hence, such factors are fuelling the growth of this segment during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Media and Entertainment industry is witnessing a significant transformation with the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. In the Games sector, AI is revolutionizing gameplay with advanced algorithms that adapt to player behavior, providing a hyper-personalized online gaming experience. Talent scouting in the industry is being enhanced through AI-generated live footage analysis and image recognition.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amazon Web Services Inc: The company uses artificial intelligence to automatically develop correct multi-language subtitles for video-on-demand (VOD) material in order to reach new consumers throughout the world.
Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:
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Market structure |
Fragmented |
YoY growth 2023-2024 |
25.0 |
Artificial Intelligence (AI) is revolutionizing the media and entertainment industry by enhancing various applications, including game play, fake story recognition, plagiarism detection, production planning, talent discovery, and virtual creation. AI's integration in media and entertainment is enabling high-definition graphics, real-time virtual worlds, and internet video streaming on Ott platforms. In the gaming sector, AI is used to create intelligent opponents, personalize gameplay experiences, and analyze player behavior for sales and marketing purposes. Social media platforms leverage AI and Machine Learning (ML) for natural language processing to provide personalized content recommendations. AI is also transforming sports analysis by generating live footage and identifying patterns to enhance the online gaming experience. Overall, AI is a game-changer in the media and entertainment industry, offering innovative solutions in content creation, distribution, and consumption. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Usage of multimodal AI in media and entertainment industry is notably driving market growth. The industry is witnessing a revolutionary shift with the integration of Artificial Intelligence (AI) technologies. AI systems, which incorporate natural language processing, computer vision, and predictive analytics, are significantly enhancing content creation, distribution, and audience engagement. Companies like ioMoVo are at the forefront of this transformation, utilizing multimodal AI to optimize media content management and delivery.
By analyzing data from various sources such as cameras, microphones, and screen shares, these advanced systems generate new assets, improve operational efficiency, and boost creativity. Natural language processing enables a deeper understanding of textual data, leading to more accurate and contextually relevant content recommendations. Thus, such factors are driving the growth of the market during the forecast period.
Utilization of blockchain is the key trend in the market. Artificial Intelligence (AI) is revolutionizing the media and entertainment industry with its ability to enhance game play, improve story recognition and plagiarism detection, and assist in production planning and talent discovery. AI technologies such as machine learning, natural language processing, and unstructured data analysis are being used to create high-definition graphics, provide real-time virtual experiences, and enable internet video streaming on social media platforms.
AI algorithms are also being employed for sports analysis and live broadcasts, utilizing voice data and sentiment analysis for audience insights. In the gaming industry, AI is being used for content capture, sports automatic productions, and video production, with the development of AI-specific hardware accelerating the adoption of computer-generated graphics and visual effects. The integration of blockchain technology is further enhancing the industry's capabilities, ensuring content security and authenticity through decentralized and immutable storage. Thus, such trends will shape the growth of the market during the forecast period.
Reliance on external sources of data to train AI models is the major challenge that affects the growth of the market. The media and entertainment industry is witnessing an increase in the adoption of Artificial Intelligence (AI) technologies to enhance game play, facilitate fake story recognition, and enable plagiarism detection. AI is also being utilized in production planning, talent discovery, virtual creation, and the generation of high-definition graphics. Internet video streaming platforms and social media platforms are leveraging AI for real-time virtual assistance, machine learning, natural language processing, and unstructured data analysis.
Pre-production assistance, audience insights, voice data, and intelligent home assistants are some of the other areas where AI is making an impact in the media and entertainment industry. Overall, the industry is embracing AI to deliver personalized and enriching experiences to consumers, while addressing the ethical and legal challenges associated with its use. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Artificial Intelligence (AI) is revolutionizing the media and entertainment industry by enhancing game play with advanced AI algorithms, enabling fake story recognition and plagiarism detection in content creation. AI is also transforming production planning by providing talent discovery, virtual creation, and real-time virtual assistance. High-definition graphics, internet video streaming, and social media platforms are leveraging AI for machine learning, natural language processing, and unstructured data analysis. AI dialog capabilities, visual recognition, sentiment analysis, personality insights, and tone analysis are being used to create more engaging and personalized user experiences. In the gaming industry, AI-specific hardware and computer-generated graphics are powering visual effects and automated sports productions. Sales and marketing teams are utilizing AI for audience insights, voice data analysis, and intelligent home assistants to enhance customer engagement. Live broadcast and sports analysis are also benefiting from AI algorithms, enabling live streaming and broadcasting with improved accuracy and efficiency.
Market Scope |
|
Report Coverage |
Details |
Page number |
208 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 26.4% |
Market growth 2024-2028 |
USD 30.73 billion |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, Germany, China, UK, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Agile Sports Technologies Inc., Amazon Web Services Inc., Autodesk Inc., AutomaticTV, EVS Broadcast Equipment S.A., Gravity Media, GrayMeta, Inc, International Business Machines Corp., LMG LLC, Move Ai Ltd, Pixellot, PlaySight Interactive Ltd., Production Resource Group LLC, Spiideo, Sportway AB, Synthesia Ltd., TAIT, valossa labs Oy, and Veritone Inc |
Market dynamics |
Parent market analysis, market research and growth , market report , market forecast , market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID -19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Technology
9 Market Segmentation by End-user
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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