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The air cushion packaging market share is expected to increase by USD 1.25 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 8%.
This air cushion packaging market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers air cushion packaging market segmentation by end-user (consumer goods, food and beverages, electronics, personal care, household, and pharmaceutical) and geography (APAC, North America, Europe, South America, and MEA). The air cushion packaging market report also offers information on several market vendors, including 3G Packaging Corp., 3M Co., Airfil Protective Packaging Ltd., AirWave Packaging LLC, Atlantic Corp., Intertape Polymer Group Inc., Pregis LLC, Sealed Air Corp., Smurfit Kappa Group Plc, and Storopack Hans Reichenecker GmbH among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increase in demand for secondary packaging is notably driving the air cushion packaging market growth, although factors such as the high cost of manufacturing air cushion packaging may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the air cushion packaging industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Air Cushion Packaging Market Driver
An increase in demand for secondary packaging is one of the major drivers impacting the air cushion packaging market growth. The demand for secondary packaging such as corrugated cardboard boxes is rising globally owing to the increase in manufacturing activities and the demand for paper packaging in the food, beverage, and consumer products sectors. Efficient packaging has become one of the key requirements for businesses. Secondary packaging is intended to protect not only the product but also the primary packaging. It plays a major role in customer satisfaction. Goods that are transported are always prone to damage. Thus, companies use protective packaging solutions that can provide additional protection from physical damage. Protective packaging such as air cushions is widely used inside secondary packaging during distribution and transportation. Air cushions used are produced by sealing air between the layers of plastic films using air cushion machines. The air cushion packaging is a tailor-made solution for protective packaging inside corrugated boxes. It helps in quick packaging and ensures a high degree of protection of goods.
Key Air Cushion Packaging Market Trend
The introduction of air cushion packaging with different patterns and colors is one of the major trends influencing the air cushion packaging market growth. Some major air cushion packaging vendors are focusing on offering products with different patterns and colors to attract more customers. The introduction of new colors is aimed at enhancing the customer experience and providing visual support for cause marketing. Some vendors are also focusing on offering air cushion packaging with custom shapes and patterns to enhance the consumer unboxing experience. For instance, STOROPACK HANS REICHENECKER' AIRplus Wrap has a diamond-shaped structure. Pregis offers hybrid cushioning products with a proprietary pattern of square pillows that reduces material consumption as well as provides superior protection and a pleasing aesthetic look. The availability of such products is likely to improve the customer experience, thereby driving market growth.
Key Air Cushion Packaging Market Challenge
The high cost of manufacturing air cushion packaging is one of the major challenges impeding the major trends influencing the air cushion packaging market growth. The price of manufacturing air cushion packaging is high compared with that of conventional packaging such as paper cushions and foam packaging. This is a major factor that hinders market growth. The primary raw material used for manufacturing air cushions is plastic, including polyethylene and polypropylene. There has been a significant rise in the price of plastics. For instance, the price of polypropylene reached $0.29/pound in December 2020. Such increases in raw material prices will result in a rise in the manufacturing cost for vendors and will also reduce their profit margins. Thus, vendors are forced to pass on these costs to end-users by increasing the prices of their products. The increase in the prices of products will likely have a negative effect on market demand. Thus, manufacturers are experimenting with cheaper substitutes for air cushion packaging to gain a competitive edge in the market.
This air cushion packaging market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global air cushion packaging market as a part of the global metal and glass containers market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the air cushion packaging market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the air cushion packaging market encompasses successful business strategies deployed by the key vendors. The air cushion packaging market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The air cushion packaging market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the air cushion packaging market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the metal and glass containers market includes the following core components:
The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by End-user
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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