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The market trends and analysis report provides a comprehensive analysis of key factors driving market growth. It highlights the increasing popularity of adventure sports and the subsequent rise in online sales of airsoft guns. However, the market faces challenges due to the high risk of serious injuries associated with the use of airsoft guns. Despite these challenges, the market is expected to continue its growth trajectory, driven by the increasing demand for adventure sports equipment. The report underscores the need for safety measures and regulations to mitigate the risks associated with airsoft guns and ensure the market's sustainable growth.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
A and K Airsoft Ltd: The company offers airsoft guns such as M4 CQB R, M16A3, and M4 RIS.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
ActionSportGames A S, ARES AIRSOFT, Classic Army, Colt Manufacturing Co, LLC., Crosman Corp., Cyma International Ltd, G and G ARMAMENT Taiwan LTD., ICS AIRSOFT INC, KEYMORE INTERNATIONAL CO. LTD., KRISS USA Inc., KWA Performance Industries Inc., Lancer Tactical Inc., Marui Store, S and T Armament, TIPPMANN TACTICAL AIRSOFT, UMAREX GmbH and Co. KG, VALKEN SPORTS, VEGA FORCE CO, and WE Airsoft Hong Kong
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is driven by a surge in popularity among Millennials and enthusiasts engaging in target shooting. The presence of Family Entertainment Centers amplifies demand, alongside technological aspects like Electric Motor and Spring Force enhancements. Increased interest from Police and applications in Military Training foster market growth. However, challenges include legal aspects, especially in Developing Countries, and navigating safety concerns associated with Airsoft Sports. The market trends highlight a rising preference among Baby Boomers and Generation X, emphasizing the need for innovative solutions in the Hunting and Adventure Sports sectors. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
The increasing popularity of adventure sports is notably driving the market growth. The growing popularity of intense adventure pursuits like shooting and games is encouraging an increasing number of people to participate in them. The rising global presence of entertainment centers is propelling the demand for airsoft guns. Several long-term mental and physical benefits are linked with extreme adventure sports requiring excessive physical exertion. Governments and tour operators worldwide conduct numerous promotional campaigns to boost awareness of adventure sports. Factors such as changes in demographics and lifestyles of Millennials and Generation X, coupled with a substantial increase in recreational expenditures, contribute to the rising popularity of these sports. For example, hunting licenses in North Dakota, US, saw an increase of nearly 8,629 sales in 2022 compared to 2021. North America's notable surge in international tourism directly impacts the sales of hunting accessories.
The fast-paced and busy lifestyles of consumers, particularly in urban areas, are prompting them to engage in various recreational activities such as adventure sports for de-stressing. Consumers are increasingly favoring more leisure outdoor activities and adventure sports for relaxation and rejuvenation. Furthermore, a significant rise in the number of health-conscious consumers is poised to drive the demand for such adventure activities as alternative physical pursuits. Hence, such factors are driving the market growth during the forecast period.
The rise in online sales of airsoft guns is an emerging trend in the market. E-retailing is the rapidly growing sector of the global retail industry. In addition, the major players in the global online retail industry for this product are Amazon, Walmart, and Hasbro Inc. Furthermore, the growing number of online websites offering a wide range of these product has increased the demand for these products, especially among sports enthusiasts who seek easy accessibility and convenience.
Moreover, online websites also provide detailed information on products, including quality specifications, safety measures, and user guidance. In addition, this factor has also increased the demand for e-retailing among customers. Furthermore, online shopping for various products, including airsoft guns, through smart devices or m-commerce, has also gained popularity over the years because of the high penetration of Internet services, improved economic conditions in many parts of the world, and the ease of upgrading purchases and delivery options available on these channels. Hence, such factors are driving the market growth during the forecast period.
The high risk of serious injuries while using airsoft guns is a major challenge hindering the market. Airsoft guns are specifically designed to be non-lethal and safe when used properly, but they still cause several severe injuries if not used carefully. In addition, the most common types of injuries associated with this product include serious eye injuries such as corneal abrasions and retinal detachment. For example, around 2.5 million eye injuries occur in the US each year while using this product.
Moreover, inadequate supervision and instruction are other prime reasons for injuries while using this product also causes severe physical damage. In addition, in rare cases, airsoft gun pellets penetrate the skin and cause internal injuries if they strike vulnerable areas in the body, such as the throat and abdomen. Furthermore, the loud noises from these products can also cause temporary or permanent hearing damage if proper protection is not used. Hence, such factors are hindering the market growth during the forecast period.
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The offline segment is estimated to witness significant growth during the forecast period. The offline segment refers to brick-and-mortar stores where customers can physically visit to browse, try, and purchase airsoft guns. In addition, this trend is driven by several factors that highlight the importance and advantages of offline stores in the leisure products industry. Furthermore, offline stores allow customers to have a hands-on experience with the product they are interested in. For example, a customer who is looking to purchase an airsoft gun can visit a physical store, hold different airsoft guns, check the weight and feel of each one, and make an informed decision based on their personal preferences. In addition, this tactile experience cannot be replicated by online platforms, where customers rely solely on product descriptions and images. The offline segment was the largest segment and was valued at USD 958.44 million in 2018. Moreover, offline stores also offer expert guidance and advice from knowledgeable staff. In addition, when customers visit a physical store, they have the opportunity to speak directly with experienced salespeople who can provide recommendations and answer any questions they may have. Furthermore, this personalized interaction is especially important for customers who are new to a sport or require guidance in choosing the right airsoft guns for their skill level. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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Based on the mode of product, the market has been segmented into hand gun, rifle shot gun, and muzzle loading. The hand gun segment will account for the largest share of this segment.
North America is estimated to contribute 30% during the forecast period.
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The major factors fuelling the growth of the market in North America include a strong culture of gun ownership driven by constitutional rights and recreational shooting activities. In addition, commercial use of this product, such as target practice and military training, is expected to increase significantly. Moreover, the US, Canada, and Mexico have invested heavily in developing world-class shooting infrastructure and hosting international shooting events. In addition, these events not only attract individuals and spectators from around the world but also create a heightened interest in sports among the local population. Therefore, there is a surge in demand for this product in sports activities. Furthermore, these products are widely used as props in movies, TV shows, costumes, and video games as they are lighter in weight and safer to use. Hence, such factors are driving the market growth in North America during the forecast period.
The market exhibits diverse trends influenced by consumer demographics and evolving preferences. Millennials, along with family entertainment centers, drive the market, embracing airsoft sports for target shooting. The market sees advancements in electric motors, spring force, and gas tanks in this product. Distribution channels, including online sales and specialty stores, cater to diverse age groups like baby boomers and Generation X. With a focus on gender equality, the market promotes women participants in airsoft leagues, fostering a competitive sporting environment. The use of nonmetallic materials like biodegradable resin in this product aligns with sustainability goals, appealing to environmentally conscious consumers. However, the market faces challenges such as trademark disputes, raw material supply concerns, and the need for public awareness to mitigate risks associated with this product. The Market caters to a broad consumer base, integrating technological innovations and safety measures to enhance the overall experience for enthusiasts and participants.
Moreover, this market is influenced by diverse factors and experiences a growing interest from police and enthusiasts. The rifle and handgun segments witness innovation, aligning with the increasing smartphone adoption rate. Airsoft fields provide spaces for recreational activities, attracting participants across developing countries with disposable income. The market caters to consumer demand for toy guns using spherical projectiles made of plastic. The mechanism and price range vary, offering replica toy weapons with low-power smoothbore air cannon technology. Safety measures, including protective gear and muzzle energy ratings, enhance the market's appeal. This product gained recognition through official groups and federations, blending sports like tennis, boxing, and cricket. In emerging economies, these guns find a place in the market, particularly in the shotgun category. The sales landscape diversifies, encompassing supermarkets, hypermarkets, and online channels, shaping the hypermarket and supermarket segment. The Airsoft Guns Market reflects a dynamic intersection of recreation, innovation, and accessibility for consumers worldwide.
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Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.11% |
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Market growth 2024-2028 |
USD 964.69 million |
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Market structure |
Fragmented |
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YoY growth (%) |
7.59 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 30% |
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Key consumer countries |
US, China, India, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
A and K Airsoft Ltd, ActionSportGames A S, ARES AIRSOFT, Classic Army, Colt Manufacturing Co, LLC., Crosman Corp., Cyma International Ltd, G and G ARMAMENT Taiwan LTD., ICS AIRSOFT INC, KEYMORE INTERNATIONAL CO. LTD., KRISS USA Inc., KWA Performance Industries Inc., Lancer Tactical Inc., Marui Store, S and T Armament, TIPPMANN TACTICAL AIRSOFT, UMAREX GmbH and Co. KG, VALKEN SPORTS, VEGA FORCE CO, and WE Airsoft Hong Kong |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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