What is the market size for the augmented reality (ar) market?

The Market is expected to grow by $ 461.8 bn in 2024-2028. <a href='https://www.technavio.com/report/augmented-reality-market-industry-analysis'>Read More</a>

What is the CAGR for the augmented reality (ar) market?

46.1% CAGR with $ 461.8 bn Momentum. <a href='https://www.technavio.com/report/augmented-reality-market-industry-analysis'>Read More</a>

What is the growth rate of the Augmented Reality (AR) Market market?

46.1% is the estimation year on year growth rate. <a href='https://www.technavio.com/report/augmented-reality-market-industry-analysis'>Read More</a>

Which region held the largest market share in the Augmented Reality (AR) Market market?

APAC with 44% of the market growth. <a href='https://www.technavio.com/report/augmented-reality-market-industry-analysis'>Read More</a>

Who are the prominent players in the Augmented Reality (AR) Market market?

Alphabet Inc., Atheer Inc, Dynabook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., .... <a href='https://www.technavio.com/report/augmented-reality-market-industry-analysis'>Read More</a>

Augmented Reality (AR) Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Published: Oct 2024
Pages: 182
SKU: IRTNTR40843

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Augmented Reality Market Size and Trends

The augmented reality (AR) market size is forecast to increase by USD 461.8 billion at a CAGR of 46.1% between 2023 and 2028. The market is experiencing significant growth, driven by increasing investments in AR technology and rising demand from various application segments. These segments include manufacturing, healthcare, education, and ecommerce retail, among others. Additionally, the increasing adoption of AR-enabled smart glasses is fueling market expansion. Companies are investing heavily in research and development to create advanced AR solutions that offer experiences and practical applications. The market is poised for substantial growth in the coming years as AR technology becomes more accessible and affordable.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

2.2 Market characteristics
- Market characteristics analysis

2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition

3.2 Market segment analysis
- Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Augmented Reality (AR) Market 2018 - 2022
- Historic Market Size - Data Table on Global Augmented Reality (AR) Market 2018 - 2022 ($ billion)

4.2 Component segment analysis 2018 - 2022
- Historic Market Size - Component Segment 2018 - 2022 ($ billion)

4.3 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ billion)

4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)

4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028

5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Component

6.1 Market segments
- Chart on Component - Market share 2023-2028 (%)
- Data Table on Component - Market share 2023-2028 (%)

6.2 Comparison by Component
- Chart on Comparison by Component
- Data Table on Comparison by Component

6.3 Hardware - Market size and forecast 2023-2028
- Chart on Hardware - Market size and forecast 2023-2028 ($ billion)
- Data Table on Hardware - Market size and forecast 2023-2028 ($ billion)
- Chart on Hardware - Year-over-year growth 2023-2028 (%)
- Data Table on Hardware - Year-over-year growth 2023-2028 (%)

6.4 Software - Market size and forecast 2023-2028
- Chart on Software - Market size and forecast 2023-2028 ($ billion)
- Data Table on Software - Market size and forecast 2023-2028 ($ billion)
- Chart on Software - Year-over-year growth 2023-2028 (%)
- Data Table on Software - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Component
- Market opportunity by Component ($ billion)
- Data Table on Market opportunity by Component ($ billion)

7 Market Segmentation by End-user

7.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)

7.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user

7.3 Enterprise - Market size and forecast 2023-2028
- Chart on Enterprise - Market size and forecast 2023-2028 ($ billion)
- Data Table on Enterprise - Market size and forecast 2023-2028 ($ billion)
- Chart on Enterprise - Year-over-year growth 2023-2028 (%)
- Data Table on Enterprise - Year-over-year growth 2023-2028 (%)

7.4 Retail - Market size and forecast 2023-2028
- Chart on Retail - Market size and forecast 2023-2028 ($ billion)
- Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
- Chart on Retail - Year-over-year growth 2023-2028 (%)
- Data Table on Retail - Year-over-year growth 2023-2028 (%)

7.5 Healthcare - Market size and forecast 2023-2028
- Chart on Healthcare - Market size and forecast 2023-2028 ($ billion)
- Data Table on Healthcare - Market size and forecast 2023-2028 ($ billion)
- Chart on Healthcare - Year-over-year growth 2023-2028 (%)
- Data Table on Healthcare - Year-over-year growth 2023-2028 (%)

7.6 Media and entertainment - Market size and forecast 2023-2028
- Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
- Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)

7.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)

7.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)

9.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028

10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview

11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

11.3 Landscape disruption
- Overview on factors of disruption

11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered

12.2 Market positioning of companies
- Matrix on companies position and classification

12.3 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus

12.4 Atheer Inc
- Atheer Inc - Overview
- Atheer Inc - Product / Service
- Atheer Inc - Key offerings

12.5 Dynabook Inc.
- Dynabook Inc. - Overview
- Dynabook Inc. - Product / Service
- Dynabook Inc. - Key offerings

12.6 Inglobe Technologies Srl
- Inglobe Technologies Srl - Overview
- Inglobe Technologies Srl - Product / Service
- Inglobe Technologies Srl - Key offerings

12.7 Marxent Labs LLC
- Marxent Labs LLC - Overview
- Marxent Labs LLC - Product / Service
- Marxent Labs LLC - Key offerings

12.8 Maxst Co. Ltd.
- Maxst Co. Ltd. - Overview
- Maxst Co. Ltd. - Product / Service
- Maxst Co. Ltd. - Key offerings

12.9 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings

12.10 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus

12.11 Optinvent
- Optinvent - Overview
- Optinvent - Product / Service
- Optinvent - Key offerings

12.12 PTC Inc.
- PTC Inc. - Overview
- PTC Inc. - Business segments
- PTC Inc. - Key news
- PTC Inc. - Key offerings
- PTC Inc. - Segment focus

12.13 Qualcomm Inc.
- Qualcomm Inc. - Overview
- Qualcomm Inc. - Business segments
- Qualcomm Inc. - Key news
- Qualcomm Inc. - Key offerings
- Qualcomm Inc. - Segment focus

12.14 RealWear Inc.
- RealWear Inc. - Overview
- RealWear Inc. - Product / Service
- RealWear Inc. - Key offerings

12.15 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus

12.16 Seiko Epson Corp.
- Seiko Epson Corp. - Overview
- Seiko Epson Corp. - Business segments
- Seiko Epson Corp. - Key news
- Seiko Epson Corp. - Key offerings
- Seiko Epson Corp. - Segment focus

12.17 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus

13 Appendix