What is the market size for the authentication and brand protection?

The Market is expected to grow by $ 1985.2 mn in 2025-2029. <a href='https://www.technavio.com/report/authentication-and-brand-protection-market-analysis'>Read More</a>

What is the CAGR for the authentication and brand protection?

8.6% CAGR with $ 1985.2 mn Momentum. <a href='https://www.technavio.com/report/authentication-and-brand-protection-market-analysis'>Read More</a>

What is the growth rate of the Authentication And Brand Protection market?

8.6% is the estimation year on year growth rate. <a href='https://www.technavio.com/report/authentication-and-brand-protection-market-analysis'>Read More</a>

Which region held the largest market share in the Authentication And Brand Protection market?

APAC with 30% of the market growth. <a href='https://www.technavio.com/report/authentication-and-brand-protection-market-analysis'>Read More</a>

Who are the prominent players in the Authentication And Brand Protection market?

3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La .... <a href='https://www.technavio.com/report/authentication-and-brand-protection-market-analysis'>Read More</a>

Authentication And Brand Protection Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, The Netherlands, UK), APAC (China, India, Japan), South America , and Middle East and Africa

Published: Apr 2025
Pages: 210
SKU: IRTNTR75435

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1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by Method
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation

2.3 Factors of disruption
- Overview on factors of disruption

2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

3.2 Market characteristics
- Market characteristics analysis

3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition

4.2 Market segment analysis
- Market segments

4.3 Market size 2024

4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Authentication And Brand Protection Market 2019 - 2023
- Historic Market Size - Data Table on Global Authentication And Brand Protection Market 2019 - 2023 ($ million)

5.2 Technology segment analysis 2019 - 2023
- Historic Market Size - Technology Segment 2019 - 2023 ($ million)

5.3 Method segment analysis 2019 - 2023
- Historic Market Size - Method Segment 2019 - 2023 ($ million)

5.4 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)

5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)

5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on Global Authentication and Brand Protection Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029

7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029

7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029

7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029

7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029

7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029

7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Technology

8.1 Market segments
- Chart on Technology - Market share 2024-2029 (%)
- Data Table on Technology - Market share 2024-2029 (%)

8.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology

8.3 Non-digital - Market size and forecast 2024-2029
- Chart on Non-digital - Market size and forecast 2024-2029 ($ million)
- Data Table on Non-digital - Market size and forecast 2024-2029 ($ million)
- Chart on Non-digital - Year-over-year growth 2024-2029 (%)
- Data Table on Non-digital - Year-over-year growth 2024-2029 (%)

8.4 Digital - Market size and forecast 2024-2029
- Chart on Digital - Market size and forecast 2024-2029 ($ million)
- Data Table on Digital - Market size and forecast 2024-2029 ($ million)
- Chart on Digital - Year-over-year growth 2024-2029 (%)
- Data Table on Digital - Year-over-year growth 2024-2029 (%)

8.5 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)

9 Market Segmentation by Method

9.1 Market segments
- Chart on Method - Market share 2024-2029 (%)
- Data Table on Method - Market share 2024-2029 (%)

9.2 Comparison by Method
- Chart on Comparison by Method
- Data Table on Comparison by Method

9.3 Smartphone authentication - Market size and forecast 2024-2029
- Chart on Smartphone authentication - Market size and forecast 2024-2029 ($ million)
- Data Table on Smartphone authentication - Market size and forecast 2024-2029 ($ million)
- Chart on Smartphone authentication - Year-over-year growth 2024-2029 (%)
- Data Table on Smartphone authentication - Year-over-year growth 2024-2029 (%)

9.4 Blockchain authentication - Market size and forecast 2024-2029
- Chart on Blockchain authentication - Market size and forecast 2024-2029 ($ million)
- Data Table on Blockchain authentication - Market size and forecast 2024-2029 ($ million)
- Chart on Blockchain authentication - Year-over-year growth 2024-2029 (%)
- Data Table on Blockchain authentication - Year-over-year growth 2024-2029 (%)

9.5 Market opportunity by Method
- Market opportunity by Method ($ million)
- Data Table on Market opportunity by Method ($ million)

10 Market Segmentation by Application

10.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)

10.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application

10.3 Electronics - Market size and forecast 2024-2029
- Chart on Electronics - Market size and forecast 2024-2029 ($ million)
- Data Table on Electronics - Market size and forecast 2024-2029 ($ million)
- Chart on Electronics - Year-over-year growth 2024-2029 (%)
- Data Table on Electronics - Year-over-year growth 2024-2029 (%)

10.4 Pharmaceuticals - Market size and forecast 2024-2029
- Chart on Pharmaceuticals - Market size and forecast 2024-2029 ($ million)
- Data Table on Pharmaceuticals - Market size and forecast 2024-2029 ($ million)
- Chart on Pharmaceuticals - Year-over-year growth 2024-2029 (%)
- Data Table on Pharmaceuticals - Year-over-year growth 2024-2029 (%)

10.5 Food and beverages - Market size and forecast 2024-2029
- Chart on Food and beverages - Market size and forecast 2024-2029 ($ million)
- Data Table on Food and beverages - Market size and forecast 2024-2029 ($ million)
- Chart on Food and beverages - Year-over-year growth 2024-2029 (%)
- Data Table on Food and beverages - Year-over-year growth 2024-2029 (%)

10.6 Cosmetics - Market size and forecast 2024-2029
- Chart on Cosmetics - Market size and forecast 2024-2029 ($ million)
- Data Table on Cosmetics - Market size and forecast 2024-2029 ($ million)
- Chart on Cosmetics - Year-over-year growth 2024-2029 (%)
- Data Table on Cosmetics - Year-over-year growth 2024-2029 (%)

10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)

10.8 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)

12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)

12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)

12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)

12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)

12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)

12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)

12.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)

12.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)

12.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)

12.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)

12.13 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)

12.14 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)

12.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)

12.16 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)

12.17 The Netherlands - Market size and forecast 2024-2029
- Chart on The Netherlands - Market size and forecast 2024-2029 ($ million)
- Data Table on The Netherlands - Market size and forecast 2024-2029 ($ million)
- Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
- Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)

12.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers

13.2 Market challenges

13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview

14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

14.3 Landscape disruption
- Overview on factors of disruption

14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered

15.2 Company ranking index
- Company ranking index

15.3 Market positioning of companies
- Matrix on companies position and classification

3M Co.
- 3M Co. - Overview
- 3M Co. - Business segments
- 3M Co. - Key news
- 3M Co. - Key offerings
- 3M Co. - Segment focus
- SWOT

15.5 AlpVision SA
- AlpVision SA - Overview
- AlpVision SA - Product / Service
- AlpVision SA - Key offerings
- SWOT

15.6 Applied DNA Sciences Inc.
- Applied DNA Sciences Inc. - Overview
- Applied DNA Sciences Inc. - Product / Service
- Applied DNA Sciences Inc. - Key offerings
- SWOT

15.7 Authentic Vision GmbH
- Authentic Vision GmbH - Overview
- Authentic Vision GmbH - Product / Service
- Authentic Vision GmbH - Key offerings
- SWOT

15.8 Authentix Inc.
- Authentix Inc. - Overview
- Authentix Inc. - Product / Service
- Authentix Inc. - Key offerings
- SWOT

15.9 Avery Dennison Corp.
- Avery Dennison Corp. - Overview
- Avery Dennison Corp. - Business segments
- Avery Dennison Corp. - Key news
- Avery Dennison Corp. - Key offerings
- Avery Dennison Corp. - Segment focus
- SWOT

15.10 Centro Grafico DG SpA
- Centro Grafico DG SpA - Overview
- Centro Grafico DG SpA - Product / Service
- Centro Grafico DG SpA - Key offerings
- SWOT

15.11 De La Rue PLC
- De La Rue PLC - Overview
- De La Rue PLC - Business segments
- De La Rue PLC - Key offerings
- De La Rue PLC - Segment focus
- SWOT

15.12 Eastman Kodak Co.
- Eastman Kodak Co. - Overview
- Eastman Kodak Co. - Business segments
- Eastman Kodak Co. - Key news
- Eastman Kodak Co. - Key offerings
- Eastman Kodak Co. - Segment focus
- SWOT

15.13 Ennoventure Inc.
- Ennoventure Inc. - Overview
- Ennoventure Inc. - Product / Service
- Ennoventure Inc. - Key offerings
- SWOT

15.14 Giesecke Devrient GmbH
- Giesecke Devrient GmbH - Overview
- Giesecke Devrient GmbH - Product / Service
- Giesecke Devrient GmbH - Key news
- Giesecke Devrient GmbH - Key offerings
- SWOT

15.15 HID Global Corp.
- HID Global Corp. - Overview
- HID Global Corp. - Product / Service
- HID Global Corp. - Key news
- HID Global Corp. - Key offerings
- SWOT

15.16 Infineon Technologies AG
- Infineon Technologies AG - Overview
- Infineon Technologies AG - Business segments
- Infineon Technologies AG - Key news
- Infineon Technologies AG - Key offerings
- Infineon Technologies AG - Segment focus
- SWOT

15.17 Optel Group
- Optel Group - Overview
- Optel Group - Product / Service
- Optel Group - Key offerings
- SWOT

15.18 Wisekey International Holding AG
- Wisekey International Holding AG - Overview
- Wisekey International Holding AG - Product / Service
- Wisekey International Holding AG - Key offerings
- SWOT

16 Appendix