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The automotive active seat headrests market share is expected to increase by 58.5 million units from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9.53%.
This automotive active seat headrests market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers automotive active seat headrests market segmentations by vehicle type (passenger car and commercial vehicle) and geography (Europe, North America, APAC, Middle East and Africa, and South America). The automotive active seat headrests market report also offers information on several market vendors, including Adient Plc, Deprag Schulz GMBH and Co., GRAMMER AG, Johnson Controls International Plc, JR Manufacturing, Knauf Industries Polska Sp. Z OO, Lear Corp., Magna International Inc., Ningbo Jifeng Auto Parts Co. Ltd., Shanghai Daimay Automotive Interior Co. Ltd., Toyota Boshoku Corp., TS TECH Co. Ltd., and Yanfeng International Automotive Technology Co. Ltd. among others.
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The growing demand for safety solutions to drive automotive active seat headrest adoption is notably driving the automotive active seat headrests market growth, although factors such as difficulty in fitting custom headrests with factory-fitted non-modular automotive active may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the automotive active seat headrests industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Automotive Active Seat Headrests Market Driver
The increased adoption of automotive safety systems by carmakers is one of the major drivers impacting the automotive active seat headrests market growth. Passenger safety has been a primary concern globally for all carmakers in the recent past. Active safety systems keep a car under control to prevent vehicle accidents during critical situations and protect passengers from any injury. Active safety devices are fully automated to help compensate for human error, which is the single biggest cause of most car accidents. They help prevent and minimize the effects of a crash (in the case of automotive active seat headrests, this refers to rear-end collisions). Therefore, the increased adoption of automotive safety systems by carmakers will further lead to positive growth of the global automotive active seat headrests market during the forecast period.
Key Automotive Active Seat Headrests Market Trend
An increase in the penetration of SUVs is one of the major trends influencing the automotive active seat headrests market growth. There has been a considerable demand for SUVs in European countries, especially Germany, the UK, France, and Russia. Considering the revenue generation opportunities from the SUV segment, seat manufacturers are focusing on developing SUV-specific seats. The SUV performance seat features high-quality leather and brushed aluminum that enhances comfort in vehicles. The seat gives a sporty look to the vehicle. A rise in consumer preference for high in-vehicle comfort, coupled with an increase in demand for SUVs, is anticipated to drive the development of SUV-specific seats during the forecast period. Thus, the increasing penetration of SUVs will enhance the growth of the global automotive active seat headrests market during the forecast period.
Key Automotive Active Seat Headrests Market Challenge
Difficulty in fitting custom headrests with factory-fitted non-modular automotive actives is one of the major challenges impeding the automotive active seat headrests market growth. An electromagnetic system relies on the activation of an electromagnet upon completion of a circuit loop within the headrest and seat interior. The pyrotechnic activation trigger, on the other hand, usually depends on a controlled explosion inside the headrest. Many consumers are restricted to standardized automotive active seat headrests that come as factory fitment in new vehicles and hence have no choice of opting for systems that will be comfortable for them. Those choosing to opt for headrests with inbuilt audio jacks and digital video disc (DVD) players have been restricted to hardly 10% of the available market due to modularity limitations in automotive active seat headrests. These factors are anticipated to negatively impact the global automotive active seat headrests market during the forecast period.
This automotive active seat headrests market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global automotive active seat headrests market as a part of the global automotive components and accessories market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the automotive active seat headrests market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the automotive active seat headrests market encompasses successful business strategies deployed by the key vendors. The automotive active seat headrests market is concentrated and the vendors are deploying growth strategies such as investments in setting up plants and product development to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The automotive active seat headrests market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the automotive active seat headrests market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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33% of the market’s growth will originate from Europe during the forecast period. Germany, the UK, and France are the key markets for automotive active seat headrests in Europe. Market growth in this region will be slower than the growth of the market in other regions.
The presence of numerous automotive OEMs and tier 1 manufacturers will facilitate the automotive active seat headrests market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
While the outbreak of COVID-19 reduced the overall car sales in Europe in 2020, it hurt the market share of EVs and their total sales. During the crisis and even afterward, shared-mobility strategies and EVs witnessed increased rates of adoption in the region. Therefore, during the COVID-19 outbreak, the demand for automotive active seat headrests declined in the region.
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The automotive active seat headrests market share growth in the passenger car segment will be significant during the forecast period. The PCs segment of the global automotive active seat headrests market is anticipated to be driven primarily by the increasing adoption of SUVs among customers. Multipurpose applications, added comfort, higher ground clearance, and in-vehicle space of SUVs compared with other passenger vehicles are driving consumers across the world to opt for SUVs.
This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive active seat headrests market size and actionable market insights on the post-COVID-19 impact on each segment.
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Automotive Active Seat Headrests Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.53% |
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Market growth 2022-2026 |
58.5 mn units |
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Market structure |
Concentrated |
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YoY growth (%) |
9.05 |
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Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
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Performing market contribution |
Europe at 33% |
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Key consumer countries |
US, Canada, China, Germany, UK, and France |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Adient Plc, Deprag Schulz GMBH and Co., GRAMMER AG, Johnson Controls International Plc, JR Manufacturing, Knauf Industries Polska Sp. Z OO, Lear Corp., Magna International Inc., Ningbo Jifeng Auto Parts Co. Ltd., Shanghai Daimay Automotive Interior Co. Ltd., Toyota Boshoku Corp., TS TECH Co. Ltd., and Yanfeng International Automotive Technology Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Vehicle Type
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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