Automotive Power Window Motor Market Size 2024-2028 

The automotive power window motor market size is forecast to increase by USD 5.44 billion, at a CAGR of 16.6% between 2023 and 2028. The automotive power window motor market is witnessing significant growth, driven by the increasing adoption of power window systems in vehicles. This trend is fueled by the convenience and comfort they offer to passengers. Another key trend is the increasing adoption of anti-pinch technology in power window systems, which ensures the safety of passengers by preventing window closure on objects or fingers. However, the market also faces challenges, such as possible malfunctions in power window motors, which can lead to customer complaints and negative brand image. To mitigate these challenges, manufacturers are focusing on improving the reliability and durability of power window motors through advanced technologies and rigorous testing. Overall, the automotive power window motor market is expected to continue its growth trajectory, driven by these trends and the ongoing demand for comfort and safety features in vehicles.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is a significant segment in the automotive industry, focusing on the production of power window motors for Passenger Cars. Experts project growth in this market due to the increasing demand for comfort and convenience features in vehicles. The market covers Automobile production for various types of Glass platforms, including those for Passenger Cars, and the use of Antipinch automotive power systems. Vehicle electrification is a key trend influencing the market, with the increasing adoption of Electric Vehicles (EVs) and Semiconductors. The market encompasses various components such as Batteries, Switches, Cables, Gears, and 3D printers used in the manufacturing of power window motors. Materials like Plastic, Rubber, Composites, and Lightweight materials are used extensively in the production of power window motors. The Internal Combustion Engine (ICE) market is also a significant consumer of power window motors. The market is expected to witness significant growth due to the increasing demand for Automotive Power in Autonomous vehicles.

Key Market Driver

Growing adoption of power window system is notably driving market growth. The market is experiencing significant growth due to the increasing demand for safety and comfort features in passenger cars and commercial vehicles. Experts suggest that this trend is not limited to high-end vehicles but is also being incorporated into mid-level and entry-level models. This shift towards advanced automobile safety systems, including power window systems, is driving the demand for automotive power window motors. Moreover, the automobile industry's shift towards electrification and vehicle automation is also contributing to the market's growth. Companies such as Aisin Corporation, Shiroki Corporation, Brose, and Denso are major players in the market, providing door control devices and power window systems.

Further, the power window motor market in APAC is expected to grow at a rapid pace due to the increasing automobile production in the region. The use of advanced technologies such as 3D printers and electric vehicles is also expected to boost the market's growth. The power window system's power range and switch types vary, with some using batteries and cables, while others use gears. Overall, the market for automotive power window motors is poised for growth, with experts predicting a positive outlook for the future. Thus, such factors are driving the growth of the market during the forecast period.

Key Market Trends

Increasing adoption of anti-pinch technology in power window systems is the key trend in the market. The market is witnessing significant growth due to the increasing demand for advanced safety features in passenger cars. Anti-pinch technology, an essential safety system in modern vehicles, is becoming increasingly common in power windows, sunroofs, sliding doors, lift gates, and tailgates. Initially, this technology was limited to luxury and premium cars, but its adoption is gradually expanding to mid-trim passenger cars. The anti-pinch technology prevents the window from winding up if it senses an obstacle, ensuring the safety of passengers and pedestrians. The power window motor is equipped with a sensor to detect obstacles and halt the window's movement. Experts predict that the seventh generation of anti-pinch technology will incorporate semiconductors instead of relays, enhancing the system's efficiency and reliability.

Moreover, the integration of 3D printers in manufacturing processes is enabling the production of complex window regulator components with intricate designs and high precision. The electric vehicle market's growth is also driving the demand for power window motors, as these vehicles require more electric components than traditional internal combustion engine vehicles. The power window switch, cables, gears, and batteries are all essential components of electric vehicle power window systems. Thus, such trends will shape the growth of the market during the forecast period.

Major Market Challenge

Possible malfunctions in power window motor markets is the major challenge that affects the growth of the market. The market in passenger cars is subject to certain challenges due to the frequent use of power window systems. Malfunctions can occur in various components such as power window motors, regulators, cables, and switches. One common issue is the jamming of front power windows, which can be attributed to the repeated use of these systems while driving. In extreme temperatures, the window glass can freeze to the frame, necessitating more force from the motor to operate, thereby accelerating motor wear. Moreover, the use of heavy materials like aluminum, plastic, rubber, and composites in power window systems can add to their weight, necessitating more power from the motor.

However, the automotive industry's shift towards vehicle electrification and autonomous vehicles is expected to increase the demand for advanced power window systems. Companies such as Brose, Aisin Corporation, Shiroki Corporation, and Denso are key players in the market, offering innovative solutions like antipinch automotive power and door control devices. The use of semiconductors, batteries, and cables in power window systems is also on the rise, with 3D printers and lightweight materials being explored for their potential in reducing weight and improving efficiency. Electric vehicles are expected to further boost the demand for power window systems due to their increased use of automobile sales and vehicle automation. Hence, the above factors will impede the growth of the market during the forecast period

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Brose Fahrzeugteile SE and Co. KG: The company offers automotive power window motors such as opel omega.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• AISIN CORP.
• Continental AG
• DENSO Corp.
• General Motors Co.
• HI-LEX Corp.
• Inteva Products LLC
• Jiangxi Dellsun Auto Motor Co. Ltd.
• Johnson Electric Holdings Ltd.
• KUSTER Holding GmbH
• Mabuchi Motor Co. Ltd.
• Magna International Inc.
• Mitsuba Corp.
• Ningbo Hengte Auto Parts Co. Ltd.
• Robert Bosch GmbH
• Shenzhen Power Motor Industrial Co. Ltd.
• Standard Motor Products Inc.
• Valeo SA

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

By Application 

The passenger cars segment is estimated to witness significant growth during the forecast period. The global automotive power window motor market for passenger cars is experiencing significant growth due to the increasing production and sales of passenger cars equipped with power windows as a standard feature. Experts predict this trend to continue, particularly in entry-level cars. The automotive power window system includes safety and convenience features such as the antipinch system, which prevents windows from winding up when an obstacle is detected. This function is achieved through a sensor in the power window motor.

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The passenger cars accounted for USD 2.81 billion in 2018. The automobile industry is undergoing electrification and vehicle automation, leading to the increasing use of semiconductors and lightweight materials like aluminum, plastic, rubber, composites, and battery components in power window systems. Key players in the market include Brose, Aisin Corporation, and Shiroki Corporation, among others. Door control devices, switches, cables, gears, and 3D printers are essential components of power window systems. Denso is another major player in the automotive electronics market, contributing significantly to the power window motor industry.

Regional Analysis

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APAC is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Automotive Power Window Motor Market in Passenger Cars is experiencing significant growth due to the increasing demand for automotive power in glass platform systems. According to industry experts, the perspectives of automobile production are shifting towards antipinch automotive power solutions, vehicle electrification, and automation. This trend is driven by the increasing sales of Electric Vehicles (EVs) and the integration of door control devices from leading manufacturers such as Brose, Aisin Corporation, and Shiroki Corporation. The power window market is witnessing advancements in technology, with the use of lightweight materials like aluminum, plastic, rubber, and composites in window regulators.

Moreover, semiconductors and electric vehicles are revolutionizing the power window industry, with the adoption of switch systems, cables, gears, and 3D printers. The power range of power windows is also increasing, offering greater comfort and convenience to passengers. Furthermore, the integration of battery systems and switch controls is enabling the development of advanced window systems in autonomous vehicles. Denso, a leading automotive components manufacturer, is also investing in the development of power window systems for future vehicles.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application Outlook
  • Passenger cars
  • Commercial vehicles

• Region Outlook 
  • APAC
    • China
    • India
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

The market in Passenger Cars is experiencing significant growth due to the increasing demand for comfort and convenience features in vehicles. Experts perspectives suggest that the market will be driven by the automobile production in the coming years. The use of Antipinch automotive power windows in Passenger Cars is gaining popularity, especially with the advent of vehicle electrification and the rise of Autonomous vehicles. Key players in the market include Brose, Aisin Corporation, and Shiroki Corporation, among others. They focus on developing advanced Door control devices using materials like Aluminum, Plastic, Rubber, Composites, and Lightweight materials. Transform manual to automatic operations by using cable type window regulators, scissor type window regulators, or arm type window regulator regulators, integrating a button switch and gear mechanism.

Further, the market is witnessing a shift towards Electric Vehicles, leading to an increased demand for Power window motors, Switches, Cables, Gears, and Batteries. Semiconductors play a crucial role in the functioning of Power window systems. The market is also witnessing the integration of 3D printers in the manufacturing process to produce customized parts and reduce production costs. The market is expected to witness further growth with the increasing trend of Vehicle automation and Automobile sales. Denso, a leading automotive components manufacturer, is also making strides in the market with its innovative Wire-type window regulator technology.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies