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The automotive power window switch market size is forecast to increase by USD 897.72 million, at a CAGR of 4.62% between 2023 and 2028. Several factors play a crucial role in the market's growth such as the high demand for automotive switches, the increasing demand for cars in emerging countries, and the rising electrification in vehicles.
The report includes a comprehensive outlook on the automotive power window switch market offering forecasts for the industry segmented by Application, which comprises passenger vehicle, and commercial vehicle. Additionally, it categorizes End-user into OEM and Aftermarket and covers Region, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
High demand for automotive switches is notably driving the market growth. The demand for safety systems is rising in the automotive industry, which is leading to the increased adoption of safety sensors and switches. As a result of a dynamic business environment and changing consumer preferences, automotive manufacturers offer advanced safety features in their vehicle offerings. The growing demand for passenger cars and CVs is contributing to the growth of the market. With the increasing electrification of vehicles, the demand for automotive switches is rising. Automotive switches are used in several applications, such as steering wheel switches, power window buttons, and HVAC controls, which are found in most modern vehicles for increased comfort of drivers.
Moreover, the adoption of these features is mainly dependent on the global sales of vehicles. The growing automotive market in North America, Europe, and APAC is driving the automotive switch market in these regions. Many global automakers are partnering with local automakers of emerging markets to gain access to the potential markets. All these factors are expected to have a positive impact on the market during the forecast period.
The growing integration of switches in single panels is an emerging trend shaping the market growth. Nowadays, automotive manufacturers are focusing on implementing integrated central panels in vehicles. These panels will reduce the overall manufacturing cost and ease the assembly process. The integration of all switches into a single panel is the recent trend in the global automotive switch market, which has also spread to the power window switch market. The integrated panels combine several functions, such as HVAC, entertainment, communication, navigation, and other accessory switches. Further, the integration of multiple switches in a single panel is a rising trend in the global automotive power window switch market.
For instance, Tokai Rika Co. Ltd., a Japan-based manufacturer of power window switches, has integrated an outer mirror switch into the power window switch to save space. The integration of multiple switches in a single panel will contribute to vehicle weight reduction, multiplex communication, and reduction in wiring that is used for power window switches and outer mirror switches. These types of integration will have a positive impact on the market during the forecast period.
Quality and reliability issues of power window switches are a significant challenge hindering the market growth. The failure rate of automotive switches is low in ideal conditions. However, these may malfunction or break when exposed to a harsh environment. The automotive power window switches can get stuck, restricting the movement of the power windows. For instance, some models of Tata Nano faced problems of power window switches getting stuck, which stopped the movement of the power windows, posing a challenge for the adoption of power window switches.
Moreover, vehicles with power windows have a central console for all the windows near the driver window. This could give a backup option when any particular power window switch malfunctions. However, this type of electrification increases the complexity of the wiring, which will lead to reliability issues. These quality and reliability issues are some of the major challenges for the automotive power window switch market, which are likely to hinder the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Automotive Power Window Switch Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ER.GI. Srl - The company offers automotive power window switches such as rear isolator switches, six contacts Volkswagen switches and six contacts universal switches with wiring.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The passenger vehicle segment is estimated to witness significant growth during the forecast period. Thus, the increasing production of passenger vehicles will positively influence the global automotive power window switch market by passenger vehicles. The layout of power window switches varies depending on the car model. Based on the design and requirements of vehicle interiors, the power window switch layout changes.
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The passenger vehicle segment was the largest and was valued at USD 2,868.54 million in 2018. The passenger vehicle segment is the largest in terms of both volume and value in the automotive industry. The demand for passenger cars is often considered directly proportional to the economic development of any country or region as it is directly correlated with industrial output, economic development, and population demographics. This segment is expected to dominate the market during the forecast period owing to the strong demand from emerging countries and the economic recovery in developed economies. Asia is expected to become a key market for passenger car sales due to the economic growth of the middle-class population. Therefore, these above-mentioned factors under the passenger vehicle segment will propel the growth of the global automotive power window switch market during the forecast period.
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APAC is estimated to contribute 54% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The automotive power window switch market in APAC will grow at the fastest rate during the forecast period. APAC has become the largest and fastest-growing vehicle market in the world. In this region, China, Japan, and India are the major revenue-generating countries in terms of growing automobile production. Major automobile manufacturers such as General Motors Co., OMRON Corp Etc. have shifted their automotive production bases in the developing countries of APAC due to the low labor cost, which is driving the growth of the automotive power window switch market in this region. APAC comprises a few of the fastest-growing economies in the world, such as China, India, and those belonging to the Association of Southeast Asian Nations (ASEAN).
In addition, countries such as Japan, South Korea, and Australia boast of developed automotive industries in APAC. Rapid economic development in the emerging economies in the region, such as China, India, Indonesia, and Thailand, has boosted per-capita income in recent years. This has increased the purchasing power of consumers, leading to higher automobile sales. Countries such as China and India are turning into manufacturing hubs for prominent global automotive manufacturers, which, in turn, is leading to the growth of the automotive power window switch market in the region and is expected to witness growth during the forecast period.
The automotive power window switch market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Automotive Power Window Switch Market Scope |
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Report Coverage |
Details |
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Page number |
166 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.62% |
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Market Growth 2024-2028 |
USD 897.72 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.36 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 54% |
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Key countries |
US, China, Japan, India, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Anupam Industries, ER.GI. Srl, General Motors Co., Guangzhou Yaopei Auto Parts Co. Ltd., Hung Yii Auto Parts Co. LTD., Leopold Kostal GmbH and Co KG, LS Corp., Marquardt GmbH, Minda Industries Ltd., Nidec Corp., Nu Relics Power Windows LLC, OMRON Corp., Panasonic Holdings Corp., Robert Bosch GmbH, Shenzhen Topbest Technology Co.Ltd, Standard Motor Products Inc., Tokai Rika Co. Ltd., Toyodenso Co. Ltd., Valeo SA, and Yueqing Daier Electron Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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