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The automotive window power sunshade market size is forecast to increase by USD 2.28 billion and is estimated to grow at a CAGR of 20.36% between 2023 and 2028. Numerous factors are pivotal in driving the growth of the market. One such factor is the utilization of window power, which significantly enhances HVAC (Heating, Ventilation, and Air Conditioning) efficiency in various settings. This technology not only helps in maintaining optimal interior temperatures but also contributes to energy conservation, making it a preferred choice for both residential and commercial spaces. Another contributing factor is the increasing amount of time people spend inside vehicles, which has led to a surge in demand for window-power sunshades. These shades offer occupants protection from excessive sunlight and heat, enhancing comfort and creating a more pleasant driving experience.
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The market encompasses advanced sunshade systems designed for passenger vehicles in developed nations. These sunshades cater to luxury and mid-size passenger vehicles, focusing on providing comfortable car interiors by mitigating the effects of UV rays from Sunshade. The market leverages electronics and technology, with LCD Sunshades and Conventional Sunshades featuring prominently. OEM Collaboration is a significant trend, as luxury vehicles providers integrate these into their electrical systems for enhanced dependence and improved fuel economy. Semi-rigid designs are popular for side windows in cars, offering UV ray protection while maintaining a sleek appearance. The market continues to evolve, with Developed nations driving demand for advanced sunshade materials and technologies. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Window power sunshades maximizing HVAC efficiency is one of the key factors driving the market growth. In the automotive industry, window power sunshades have emerged as a significant solution for enhancing comfort and fuel economy in passenger cars. These sunshades effectively block Ultra-violet (UV) rays and reduce glare, ensuring comfortable car interiors. The adoption of electronics and technology in vehicles has led to the development of advanced sunshades, such as LCD and semi-rigid designs, for side windows. These offer numerous benefits, including the reduction of heat transfer into the vehicle's interior, thereby decreasing the dependence on HVAC systems.
Moreover, this results in improved fuel economy and reduced costs. OEM collaboration with luxury vehicles providers and semiconductor manufacturers has led to the integration of these sunshades into passenger cars, mid-size passenger vehicles, and even heavy commercial vehicles. Sunshades come in various designs, including roller/retractable and suction-cup types. UV-protected glass is used to ensure maximum protection against harmful rays. Hence, such factors are expected to drive market growth during the forecast period.
A key factor shaping the market growth is the growing popularity of power sunshades in sunroof applications. In the realm of modern automotive manufacturing, sunshades have emerged as a crucial component in enhancing comfort and energy efficiency for passengers. Ultra-violet (UV) rays, a significant concern for both drivers and passengers, are effectively mitigated through advanced sunshade systems. These innovations are driven by the fusion of electronics and technology in the automotive sector, particularly in luxury vehicles.
Moreover, the market encompasses a wide array of products, ranging from conventional roller/retractable and suction-cup designs to more sophisticated LCD sunshades. These sunshades are not only integral to providing comfortable car interiors but also contribute to fuel economy by reducing the workload on heating, ventilation, and air conditioning (HVAC) systems. OEM collaboration plays a pivotal role in the growth of the sunshade market, with luxury passenger vehicle manufacturers and mid-size passenger vehicle providers increasingly integrating these systems into their offerings Hence, such factors are expected to drive market growth during the forecast period.
The slowdown in automobile sales in developed countries is one of the key challenges hindering the market growth. In the automotive industry, sunshades have evolved from conventional designs to advanced Ultra-violet (UV) ray-blocking technologies, including LCD and roller/retractable options. These sunshades cater to the growing demand for fuel economy, comfortable car interiors, and luxury features in passenger cars, mid-size passenger vehicles, and even light commercial and heavy commercial vehicles. The integration of electronics and technology in sunshades, such as autosensing switches and motorized systems, enhances the driving experience.
However, this electrical system dependence increases the risk of malfunctions and faults, necessitating functional safety as a significant challenge for component manufacturers and tier-1 suppliers. Issues like the rear sunshade clicking when reaching the top or bottom due to switch troubles are common concerns for customers. Therefore, the decline in demand for automotive led to a decline in demand for automotive window power sunshades which in turn hinders the market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ashimori Industry Co. Ltd: The company offers automotive window power sunshades, including manual and electric sunshades, for passenger cars and commercial vehicles.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 11 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The luxury passenger vehicle segment is estimated to witness significant growth during the forecast period. There are several advanced features for the luxury passenger vehicle segment in terms of comfort, safety, and ride quality. Several automotive manufacturers initially launch their advanced innovative features in this segment and then eventually integrate them into the mid-size and entry-level passenger vehicle segments. This strategy is fuelled by the low-price sensitivity of the target customer base, which offers numerous opportunities for OEMs to experiment with new technologies without stressing their commercial viability.
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The luxury passenger vehicle segment was the largest segment and was valued at USD 763.20 million in 2018. Additionally, this segment leverages the market skimming approach by which most OEMs provide advanced features, coupled with essential features, at a premium price. Furthermore, this segment is equipped with high-quality equipment, precise design, improved performance, comfort, and advanced technological innovations compared with other segments. Thus the increasing sales of the luxury segment offered by OEMs is positively impacting the market growth. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. There is an increasing preference for personal transport among the US population. As a result, there is increasing adoption of technologies that offer comfort, thereby fuelling the market for automotive window power sunshades. The rising adoption of automotive window power sunroofs is mainly fuelled by the increase in the sales of luxury vehicles and the government measures that are aimed at the development of the automotive component industry.
Furthermore, another growing automotive hub in North America is Mexico. Some of the key factors which are significantly fuelling the demand for luxury cars in the US is the increased adoption by the senior population and the high disposable income of individuals. Some of the prominent luxury car segments in the US include BMW, Mercedes-Benz as well as Tesla. Hence, such factors are expected to drive market growth in the region during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market is a significant segment within the automotive industry. These sunshades provide vehicle occupants with comfort and convenience, especially during harsh sunlight conditions. The market for Automotive Window Power Sunshades is driven by several factors, including increasing consumer preference for comfort and convenience features in vehicles. Additionally, the growing demand for fuel-efficient vehicles and the integration of advanced technologies in sunshades are expected to boost market growth. Automotive Window Power Sunshades come in various types, including manual and automatic.
Automatic sunshades offer greater convenience and are gaining popularity among consumers. The market for these sunshades is expected to witness significant growth due to their ability to adjust the shade level according to sunlight intensity. Moreover, the integration of advanced technologies such as solar panels and touch controls in sunshades is expected to further enhance their functionality and appeal to consumers. The market for Automotive Window Power Sunshades is expected to grow at a steady pace in the coming years, driven by these factors and increasing consumer awareness about the benefits of these products. In conclusion, the market is a growing segment within the automotive industry, driven by factors such as increasing consumer preference for comfort and convenience features, the integration of advanced technologies, and the growing demand for fuel-efficient vehicles.
Moreover, the Market is witnessing significant growth, driven by a confluence of factors shaping the automotive and luxury vehicle industries. Luxury passenger vehicles, particularly those targeting premium markets, are increasingly integrating advanced features like Improved Sunshade Materials into their designs. This trend is reinforced by the expansion into Emerging Markets, where luxury vehicles are gaining traction among affluent consumers. Original Equipment Manufacturers (OEMs) and providers of Luxurious vehicles are key players in this market, as they continually innovate to meet consumer demands for comfort and convenience. Sun shades, especially those with a Semi-rigid design, Luxurious vehicles providers, HVAC unit, UV protected glass are becoming standard features in modern vehicles, enhancing passenger comfort and safety.
Furthermore, the integration of Sunshades with HVAC units and advancements in Electronic and Electrical Engineering have made these systems more efficient and user-friendly. Telematics service providers, Telecom operators, and Telecom hardware providers are also contributing to this market by enabling connectivity and smart functionalities in sunshade systems. Moreover, Mobile Device Manufacturers are incorporating features like Glare Reduction, Heat Reduction, and UV-protected glass into their premium/luxury vehicles. This trend is particularly prevalent in Light Commercial Vehicles, where comfort and aesthetics play a crucial role in customer satisfaction.
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Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 20.36% |
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Market growth 2024-2028 |
USD 2.28 billion |
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Market structure |
Concentrated |
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YoY growth 2023-2024(%) |
16.66 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 38% |
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Key countries |
US, Germany, China, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Ashimori Industry Co. Ltd., BOS GmbH and Co. KG, CIE Automotive SA, Eclipse SunShades, Honda Motor Co. Ltd., Inalfa Roof Systems Group B.V., Inteva Products LLC, KK Motors Inc., MACAUTO INDUSTRIAL Co. Ltd., Vaccess India Pvt. Ltd., and Webasto SE |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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