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Awning Fabric Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, France, Canada, Japan, Italy, UK, Spain, Australia - Size and Forecast 2024-2028

Awning Fabric Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, France, Canada, Japan, Italy, UK, Spain, Australia - Size and Forecast 2024-2028

Published: Nov 2024 211 Pages SKU: IRTNTR80327

Market Overview at a Glance

$76.8 Mn
Market Opportunity
4.8%
CAGR
3.4
YoY growth 2023-2024(%)

Awning Fabric Market Size 2024-2028 

The awning fabric market size is forecast to increase by USD 76.8 million at a CAGR of 4.8% between 2023 and 2028.

  • The market is experiencing significant growth due to the increasing popularity of outdoor living spaces. With the unpredictable weather conditions, there is a rising demand for fabrics that can withstand adverse weather, including temperature resistance and UV light resistance. This groundbreaking line consists of 85% recycled PET plastic, signifying a pivotal move towards sustainable materials in the industry. Moreover, the trend towards sustainability is driving the use of recycled fabrics in the market. However, fabric damage due to rain remains a challenge, necessitating continuous research and development in fabric technology. In addition, cooling costs can be reduced through the use of UV-resistant and weatherproof fabrics, which minimize the need for air conditioning. To cater to evolving consumer preferences, manufacturers are focusing on customization and new product launches. This market analysis report provides a comprehensive study of these trends and challenges, offering valuable insights for stakeholders in the awning fabric industry.

What will be the Size of the Market During the Forecast Period?

Awning Fabric Market Size

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  • The market is witnessing significant growth due to the increasing demand for shade provision and aesthetic enhancement in outdoor living spaces. Outdoor areas have become an essential extension of indoor living, and homeowners are investing in high-quality awning fabrics to create comfortable and functional spaces. Awning fabrics offer various benefits, including weather protection, temperature resistance, and UV light resistance. These features make outdoor living spaces more enjoyable and comfortable, especially during harsh weather conditions and peak sunlight hours. Moreover, the use of sustainable materials in awning fabrics aligns with the trend of sustainable construction, which is gaining popularity in the building industry.
  • Furthermore, durable fabrics, such as acrylic and polyester, are widely used in the production of awning fabrics due to their strength, resistance to fading, and ease of maintenance. Motorized retractable awnings, in particular, have gained popularity due to their convenience and energy efficiency. These awnings can be operated remotely, allowing users to control the amount of shade and sunlight entering their outdoor spaces. The use of awning fabrics is not limited to residential applications. Commercial establishments, such as restaurants and cafes and bars, also use awnings to provide shade and enhance the building aesthetics. Outdoor dining spaces are a popular feature in many restaurants, and awning fabrics help create a comfortable and inviting atmosphere for customers.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

  • Material
    • Acrylic fabric
    • Vinyl fabric
    • Polyester fabric
    • Canvas
    • Others
  • Application
    • Residential
    • Commercial
    • Industrial
  • Geography
    • North America
      • US
    • Europe
      • Germany
      • France
    • APAC
      • China
    • South America
    • Middle East and Africa

By Material Insights

  • The acrylic fabric segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of material types, each providing unique benefits for various applications. Among these, acrylic fabric has gained significant popularity due to its distinctive features and extensive usage in outdoor environments. Acrylic fabric is celebrated for its durability, colorfastness, and resistance to environmental factors, making it an excellent option for awnings. This material is engineered to endure harsh weather conditions, including prolonged sun exposure, rain, and wind, without losing its vibrancy or structural integrity. Acrylic fabric's inherent properties make it an optimal choice for long-term outdoor use, offering both practical and aesthetic advantages. Acrylic fabric's durability sets it apart from other materials.

Furthermore, it retains its quality and visual appeal despite prolonged exposure to UV radiation. Unlike certain materials that degrade rapidly under such conditions, acrylic fabric remains resilient, ensuring a long-lasting investment. Its resistance to fading and degradation is a significant advantage for outdoor applications, providing protection from the elements while maintaining an attractive appearance. In summary, acrylic fabric is a preferred material choice for awnings due to its durability, colorfastness, and resistance to environmental factors. Its ability to withstand harsh weather conditions, including UV radiation, makes it a suitable option for long-term outdoor use, delivering both functional and aesthetic benefits.

Awning Fabric Market Size

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The acrylic fabric segment was valued at USD 93.30 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

  • North America is estimated to contribute 56% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Awning Fabric Market Share by Geography

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The North American market for awning fabrics is experiencing significant growth due to the increasing popularity of outdoor living spaces and the demand for energy-efficient solutions. Awnings provide shade and aesthetic enhancement to both residential and commercial properties, making them an essential investment for weather protection. A leading textile manufacturer, has responded to this trend by expanding the fabric collection. This collection now offers a wider selection of colors and textures, ensuring that the diverse needs of the US market are met. The expansion of the Recacril 47 fabric collection is a testament to the growing importance of high-quality awning fabrics in North America. This development underscores the potential for continued growth in the market. 

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Awning Fabric Market?

Increasing customization is the key driver of the market.

  • The market is experiencing a notable shift towards the use of sustainable materials and customization to cater to the growing demand for unique and personalized outdoor spaces. This trend is exemplified by the introduction of motorized retractable awnings with high-quality awning fabrics, which offer energy efficiency and durability. For instance, the Serge Ferrari Group recently launched a custom anniversary color, Revival Blue, for its exterior solar protection fabric at a major industry expo in October 2023.
  • Further, this customization not only enhances the aesthetic appeal of the product but also underscores the flexibility and strength of the fabric, making it suitable for various outdoor applications in the hospitality industry and beyond. The high-quality awning fabrics provide waterproof, durable, lightweight, and easy-to-clean properties, making them an ideal choice for creating inviting outdoor dining spaces. As the market continues to evolve, it is expected to offer further innovations in terms of design, functionality, and sustainability.

What are the market trends shaping the Awning Fabric Market?

New product launches is the upcoming trend in the market.

  • The market in the United States has witnessed a noteworthy evolution, with an increasing focus on sustainability and innovation. In a groundbreaking move, a prominent solar shading company unveiled a new line of eco-friendly awning fabrics in early 2023. Known as Modern Basics Blue, this collection comprises 85% recycled PET plastic, making it a trailblazing initiative in the industry. This collaboration between the company's German subsidiary and an Italian fabric manufacturer embodies international expertise and innovation.
  • Modern Basics Blue fabrics have been incorporated into the existing Emotion awning fabric collection, expanding it to include 50 distinct designs. These fabrics offer superior temperature and UV light resistance, ensuring optimal performance even under adverse weather conditions. By prioritizing sustainability, this company is setting new standards in the outdoor living market.

What challenges does Awning Fabric Market face during the growth?

Fabric damage is a key challenge affecting market growth.

  • The market faces a notable challenge due to the fabrics' vulnerability to degradation from external conditions. Awnings are consistently exposed to various outdoor elements, leading to fabric deterioration. Rainwater and sunlight are primary culprits, significantly impacting the fabric's lifespan and visual appeal. A common problem arises when awnings are retracted before drying completely. Moisture trapped within the fabric fosters an environment suitable for mold and fungus growth. These microorganisms can cause unattractive spots, diminishing the fabric's appearance and weakening its structure.
  • To address these issues, innovative solutions have emerged in the form of smart technology. UV-resistant and weatherproof materials are increasingly popular choices for awning fabric production. Half cassette awnings, a popular residential construction and renovation option, often incorporate these advanced fabrics. By integrating smart technology, awning manufacturers aim to enhance the fabrics' resistance to environmental damage, ensuring longer lifespans and improved aesthetic appeal. 

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Awning Fabric Market Share by Geography

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

  • Cooley Group
  • Giovanardi di Carlo Giovanardi and C. snc
  • Glen Raven Inc.
  • Graniteville
  • Herculite Inc.
  • Kent International
  • markilux GmbH Co. KG
  • Para SpA
  • Recasens USA
  • Sattler AG
  • Schmitz Textiles GmbH Co. KG
  • Sunesta Products
  • SunSetter Products
  • TenCate Fabrics EU
  • Trican Corp
  • Twitchell Technical Products LLC
  • weinor

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

Awning fabrics play a pivotal role in enhancing outdoor living spaces by providing shade, weather protection, and aesthetic enhancement. These high-quality textiles offer energy-efficient solutions, helping to reduce cooling costs in both residential and hospitality settings. With the increasing focus on sustainability, awning fabrics are being manufactured from recycled materials and sustainable sources, reducing the carbon footprint of construction and renovation activities. Durable and weatherproof materials, such as acrylic and polyester, are popular choices for awning fabrics due to their temperature and UV radiation resistance. Motorised retractable awnings, half cassette awnings, and fixed and freestanding awnings all benefit from these advanced fabric technologies.

In addition, UV resistant fabrics offer protection from harmful UV rays, ensuring outdoor dining spaces remain comfortable and safe for guests. Smart technology integration, such as sensors and motorised control systems, further enhances the functionality and convenience of awnings. Architectural design is also a consideration when choosing awning fabrics, with a range of colors, patterns, and textures available to suit various building aesthetics. Sustainable materials, such as recycled fabrics, offer an eco-friendly alternative, while synthetic fabrics provide superior weather resistance and durability. Adverse weather conditions, including rain and extreme temperatures, are no match for modern awning fabrics, ensuring year-round protection and comfort for outdoor living spaces.

Temperature resistance and UV light resistance are crucial factors in selecting the right fabric for your project, ensuring both functionality and longevity.

Market Scope

Report Coverage

Details

Page number

211

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.8%

Market growth 2024-2028

USD 76.8 million

Market structure

Fragmented

YoY growth 2023-2024(%)

3.4

Key countries

US, China, Germany, and France

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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What are the Key Data Covered in this Market Research and Growth Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
  • Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market's competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

Table of Contents not available.

Research Methodology

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Frequently Asked Questions

Awning Fabric market growth will increase by $ 76.8 mn during 2024-2028.

The Awning Fabric market is expected to grow at a CAGR of 4.8% during 2024-2028.

Awning Fabric market is segmented by Material( Acrylic fabric, Vinyl fabric, Polyester fabric, Canvas, Others) Application( Residential, Commercial, Industrial)

Cooley Group, Giovanardi di Carlo Giovanardi and C. snc, Glen Raven Inc., Graniteville, Herculite Inc., Kent International, markilux GmbH Co. KG, Para SpA, Recasens USA, Sattler AG, Schmitz Textiles GmbH Co. KG, Sunesta Products, SunSetter Products, TenCate Fabrics EU, Trican Corp, Twitchell Technical Products LLC, weinor are a few of the key vendors in the Awning Fabric market.

North America will register the highest growth rate of 56% among the other regions. Therefore, the Awning Fabric market in North America is expected to garner significant business opportunities for the vendors during the forecast period.

US, China, Germany, France

  • Increasing customizationThe global awning fabric market is witnessing a significant trend toward increased customization is the driving factor this market.
  • driven by consumer demand for personalized and unique products. A notable example of this trend is the recent launch by the Serge Ferrari Group of a custom anniversary color for its popular exterior solar protection fabric. This new color is the driving factor this market.
  • introduced at a major industry expo in October 2023 is the driving factor this market.
  • exemplifies the growing emphasis on customization within the market.The fabric in question is the driving factor this market.
  • known for its waterproof is the driving factor this market.
  • durable is the driving factor this market.
  • lightweight is the driving factor this market.
  • and easy-to-clean properties is the driving factor this market.
  • has been presented in a new custom color is the driving factor this market.
  • Revival Blue. This addition not only enhances the aesthetic appeal of the product but also underscores the flexibility and strength that allow for creative freedom in various outdoor applications. The ability to customize colors and designs enables manufacturers to cater to specific consumer preferences and project requirements is the driving factor this market.
  • making products more attractive to a diverse customer base.Customization in the global awning fabric market is driven by several factors. Firstly is the driving factor this market.
  • consumers are increasingly seeking products that reflect their personal style and preferences. This demand for individuality is pushing manufacturers to offer a wider range of colors is the driving factor this market.
  • patterns is the driving factor this market.
  • and materials. Secondly is the driving factor this market.
  • advancements in manufacturing technology have made it easier and more cost-effective to produce customized fabrics. This includes the ability to create bespoke designs and colors without compromising on quality or performance.Moreover is the driving factor this market.
  • the trend toward customization is not limited to aesthetics. Functional customization is the driving factor this market.
  • such as the ability to tailor fabrics for specific applications such as awnings is the driving factor this market.
  • pergolas is the driving factor this market.
  • shade sails is the driving factor this market.
  • and light structures is the driving factor this market.
  • is also gaining traction. This allows for greater versatility and adaptability in product offerings is the driving factor this market.
  • meeting the unique needs of different projects and environments.Overall is the driving factor this market.
  • the increasing focus on customization is a key driver in the global awning fabric market. It reflects a broader shift toward personalized products and services is the driving factor this market.
  • supported by technological advancements and changing consumer preferences. As this trend continues to evolve is the driving factor this market.
  • it is expected to drive innovation and growth during the forecast period is the driving factor this market.
  • offering new opportunities for manufacturers to differentiate themselves in a competitive market. is the driving factor this market.

The Awning Fabric market vendors should focus on grabbing business opportunities from the Acrylic fabric segment as it accounted for the largest market share in the base year.