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The baby bottle warmers and sterilizers market share is expected to increase by USD 18.5 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3.18%.
This baby bottle warmers and sterilizers market research report provide valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the baby bottle warmers and sterilizers market segmentation by product (baby bottle sterilizers and baby bottle warmers), end-user (residential and others), and Geography (North America, Europe, APAC, South America, and MEA). The baby bottle warmers and sterilizers market report also offers information on several market vendors, including Artsana Spa, Baby Brezza , Conair Corp., Handi-Craft Co. Inc., Koninklijke Philips NV, Luv n care Ltd., Mayborn Group Ltd., Munchkin Inc., Nürnberg Gummi Babyartikel GmbH & Co. KG, and Pigeon Corp. among others.
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Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The technology innovation and portfolio extension leading to product premiumization is notably driving the baby bottle warmers and sterilizers market growth, although factors such as availability of low-priced alternative products and homemade diy techniques may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the baby bottle warmers and sterilizers industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Baby Bottle Warmers And Sterilizers Market Driver
The technology innovation and portfolio extension leading to product premiumization are one of the key factors driving the growth of the global baby bottle warmers and sterilizers market. Bottle warmers are used for heating expressed breastmilk or formula milk at an appropriate temperature. Vendors focus on technology innovation and portfolio extension, which leads to product premiumization. Therefore, vendors innovate their product offerings by incorporating advanced technologies to gain market share. Smart connectivity is one of the latest technologies incorporated in baby bottle sterilizers, and new bottle sterilizers can be easily connected to smartphones or tablets using wireless technology such as Bluetooth, which can send alerts and control and monitor the bottle warmers from anywhere in the house. However, the inclusion of such features leads to the premiumization of products, owing to the integration of advanced technology. Therefore, innovative features in bottle warmers and sterilizers may propel the growth of the global baby bottle warmers and sterilizers market during the forecast period.
Key Baby Bottle Warmers And Sterilizers Market Trend
The doctors' and experts' opinions prompting product awareness will fuel the global baby bottle warmers and sterilizers market growth. In the global baby bottle warmers and sterilizers market, product awareness plays a vital role in propelling the demand. One of the main concerns of using a baby sterilizer is to keep a baby's bottle clean and safe. Sterilizing helps in protecting babies against germs and infection, and it is easy to use for new parents. Therefore, doctors usually recommend using baby bottle warmers and sterilizers; hence, this also provides awareness of such products. Breastmilk is crucial and essential for newborn babies; therefore, if a parent warms breastmilk at a high temperature on regular cooking appliances, such as a gas cooktop or a microwave oven, the milk will lose its anti-infective properties, including essential nutrients. This is because heating changes the composition of milk. Moreover, such nutrients are good for the baby's health. Therefore, doctors recommend that new parents to use baby bottle warmers. The awareness created by experts and doctors about the benefits of using bottle warmers and sterilizers will help in propelling the sales of such products during the forecast period.
Key Baby Bottle Warmers And Sterilizers Market Challenge
The availability of low-priced alternative products and homemade DIY techniques is a major challenge for the global baby bottle warmers and sterilizers market growth. One of the major challenges that the global baby bottle warmers and sterilizers market faces are the availability of low-priced alternative products. Customers can use regular boilers to warm up formula milk for babies. The homemade DIY technique of sterilizing baby bottles is done by lowering the bottles in boiling water, which is filled in a large pot with a lid. Boiling water helps in eliminating harmful microorganisms from baby bottles. This technique is low-priced, and customers in developing countries use such ways to sterilize baby bottles. Therefore, the penetration of baby bottle warmers is still low in countries where this DIY technique is largely used. These products are also highly perceived as a more cost-effective way to maintain hygiene. Therefore, this low-priced alternative technique is a price challenge for the global baby bottle warmers and sterilizers market and may limit the market's growth during the forecast period.
This baby bottle warmers and sterilizers market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global baby bottle warmers and sterilizers market as a part of the global household appliances market within the global household durables industry. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the baby bottle warmers and sterilizers market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the baby bottle warmers and sterilizers market encompasses successful business strategies deployed by the key vendors. The baby bottle warmers and sterilizers market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The baby bottle warmers and sterilizers market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the baby bottle warmers and sterilizers market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global household appliances market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by End-user
7 Market Segmentation by Distribution channel
8 Customer landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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