Enjoy complimentary customisation on priority with our Enterprise License!
The baby carrier market size is forecast to increase by USD 168.3 million at a CAGR of 3.32% between 2023 and 2028. The market is experiencing significant growth due to several key factors. One of the primary drivers is the increasing weight-holding capacity of carriers, allowing parents to use them for longer periods. Another trend is the rise of soft structure carriers, which offer greater comfort for both parents and infants through adjustable shoulder straps and waist belts. Additionally, the emergence of innovative designs, such as backpack carriers and hip seat carriers, as well as Mei-Tai carriers, cater to diverse parental preferences. However, the market is also challenged by the limited life cycle of baby carriers, as children outgrow them quickly. In terms of sales channels, offline retail stores continue to dominate, but online platforms are gaining popularity due to their convenience and accessibility. Infant safety remains a top priority for manufacturers, with rigorous testing and certification ensuring the well-being of babies during use. Overall, the market is witnessing innovation and portfolio extension, leading to product premiumization, making it an attractive investment opportunity for businesses.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.