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The beard grooming products market size is forecast to increase by USD 2.62 billion at a CAGR of 7.08% between 2023 and 2028. The market is experiencing significant growth, driven by trends that reflect changing consumer preferences. Innovation and portfolio extension are key growth factors, leading to product premiumization as companies introduce new and advanced offerings. The symbol of masculinity that beards represent continues to fuel demand, with an increasing number of men opting for natural and organic alternatives. However, the availability of counterfeit products in hypermarkets and supermarkets poses a challenge, as consumers seek authentic and high-quality products. The market is expected to continue its upward trajectory, as men prioritize self-care and seek out effective, natural beard grooming solutions.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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