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The bleach market size is estimated to grow at a CAGR of 4.36% between 2022 and 2027. The market size is forecast to increase by USD 376.56 million. The growth of the market depends on several factors, increasing demand for bleaches for water treatment, rising demand for bleach from the food industry, and growing demand for sodium hypochlorite for household cleaning.
This bleach market report extensively covers market segmentation by end-user (water treatment, industrial bleach, dentistry, and household cleaning), grade type (food grade and industrial grade), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand for bleach for water treatment is the key driver notably driving the growth of the global bleach market. Of the total water resources available in the globe freshwater resources account for only 2.5%. Countries with scarcity of water, such as Australia, Libya, South Africa, and Qatar make water availability difficult for industries and homes. The rising disparity between water demand and supply highlights the need for efficient recycling. That can be done by treating water with chemicals like bleaches Which results in wastewater consumption has increased significantly across a variety of end-user industries.
moreover, due to greater industrial activities, the demand for fresh and clean water for home, agricultural, and industrial use has expanded rapidly. Furthermore, rather than physical purification chemical water filtration is a more cost-effective procedure which includes filtration. Ion exchange, ultraviolet (UV) filtration, and reverse osmosis (RO) are advanced technologies that require large investments but are not always possible. Growing demand for clean water and rising concern over the decrease in water reservoirs are expected to fuel the growth of the global bleach market during the forecast period.
The rising demand for bleaches for surface disinfectants is the key trend notably driving the growth of the market. In 2020, the World Health Organization (WHO) issued guidelines on hygiene standards to be maintained in healthcare facilities, with specific recommendations to improve hygiene practices and reduce the transmission of pathogens to healthcare providers, workers, and patients.
Moreover, such guidelines target hospital administrators, public healthcare officials, healthcare workers, and patients. Thus, the growing awareness about infectious diseases like COVID-19 is created an extensive need for bleaches as disinfectants among consumers will raise. Therefore, the rising demand for hypochlorite bleaches will contribute to the growth of the global bleach market during the forecast period.
Biodegradation and biohazard risks is the major challenge for the growth of the global bleach market. Vendors and market players of consumer goods must consider the environmental effect of their processes and products. Surface disinfectants such as bleach are made of several chemical components. Hypochlorite is the major component that is commonly used in the manufacturing of bleach. Such disinfectants are not completely biodegradable. Chemicals containing hypochlorite in water or in the soil increase chlorine concentration, which declines the efficacy of soil fertility and can be deadly for plants.
Moreover, in the last few decades, global environmental laws have undergone significant changes. Governments and non-governmental organizations encourage consumers to choose green products, and many customers are demanding bleaches that reduce the negative impact on the environment. In addition, manufacturers also face challenges in terms of packaging, as most packaging materials are made of plastics that are neither recyclable nor biodegradable. Therefore, market players are engaging in R&D, which requires high investment. This is expected to impede the growth of the global bleach market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Bleach Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aditya Birla Management Corp. Pvt. Ltd.: The company offers bleaching product such as RENSA and RENSA HS bleach, under its subsidiary Aditya Birla Chemicals India Limited.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The water treatment segment is estimated to witness significant growth during the forecast period. In the water treatment segment bleach is mainly used for the treatment of industrial wastewater and municipal wastewater, controlling parasites in aquaculture, and removing undesirable compounds such as cyanides, hydrogen sulfide, hypochlorite, phenols, and various oxygen-demanding organic compounds. Due to the increase in the global population, the water treatment segment is expected to increase rapidly because of the demand for safe drinking water.
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The water treatment segment was the largest segment and was valued at USD 456.93 million in 2017. Owing to the presence of emerging markets such as China, India, Brazil, and Indonesia, the demand for water treatment bleach is rising. Factors such as rapid industrialization in Brazil, China, and India are rising the demand for bleach in the water treatment application segment. Moreover, government regulations, awareness of the adverse effects of pollutants, and the limited availability of water resources are also driving the use of bleach in water treatment plants. These factors will drive the growth of the global bleach market during the forecast period.
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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Owing to the continuous demand for bleach from many end-user industries like water treatment and household cleaning this region continues to be the fastest-growing bleach market. China and India are the key countries contributing markets in the APAC region. Bleaches are widely used in the water treatment industries. In the food industry, the demand for bleach is rising due to cleaning products, disinfectants, and other applications.
Additionally, an increasing number of commercial end-users like hotels, resorts, and offices in the APAC region is fueling the demand for surface disinfectants, which, in turn, is expected to boost the demand for bleaches during the forecast period. Moreover, low labor costs and the easy availability of raw materials to manufacture bleaches support market growth in the APAC region. Due to the low production and labor costs and the abundant availability of resources, chemical manufacturers are gradually shifting their production base to APAC Such factors will drive the growth of the regional market in focus during the forecast period.
In 2020 the outbreak of COVID-19 impacted the operation of many end-user industries during the first half of the year. However, raised awareness about cleanliness and hygiene amidst the COVID-19 pandemic infection and the regional or local demand for bleaches for household cleaning sustained the growth of the market in focus in APAC in 2020. Additionally, in 2021, due to the starting of large-scale vaccination drives lockdown was lifted, which resumed operations of offline distribution channels of bleaches. the rising demand for bleach in water treatment and the adoption of omnichannel for the distribution of bleaches will continue to fuel the growth of the bleach market in APAC during the forecast period.
The bleach market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Bleach Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.36% |
Market growth 2023-2027 |
USD 376.56 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.28 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 37% |
Key countries |
US, China, India, UK, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aditya Birla Management Corp. Pvt. Ltd., Arkema Group, Ashland Inc., BASF SE, Clariant International Ltd., Ecolab Inc., EnviroChem International Pty Ltd., Evonik Industries AG, Gujarat Alkalies and Chemicals Ltd., Hawkins Inc., Hill Brothers Chemical Co., Kemira Oyj, Lords Chloro Alkali Ltd., Mitsubishi Gas Chemical Co. Inc., Nouryon Chemicals Holding BV, Solvay SA, Sree Rayalaseema Hi Strength Hypo Ltd., Stearns Packaging Corp., Swastik Chemicals, and The Clorox Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Grade Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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