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The blueberry market is estimated to grow by USD 2.74 billion at a CAGR of 6.78% between 2023 and 2028. The market is experiencing robust growth driven by the increasing prevalence of online retailing and e-commerce, which offer consumers convenient access to blueberries. Moreover, heightened awareness of the numerous health benefits associated with blueberries is fueling demand for these nutritious fruits. Another significant factor contributing to market expansion is the proliferation of private-label brands that specialize in blueberry products. These brands provide consumers with a diverse range of options, thereby intensifying competition and stimulating market innovation. As a result, consumers are increasingly able to find blueberry products that meet their specific preferences and dietary needs. This dynamic marketplace not only supports the accessibility of blueberries but also encourages continuous product development and marketing strategies aimed at capturing the attention of health-conscious consumers.
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The market share growth by the food and beverages segment will be significant during the forecast period. The food industry has wide use of blueberry fruits in snacks, ice creams, jams, and beverages.
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The food and beverages segment was valued at USD 3.93 billion in 2018. Blueberries are super fruits, as they have a high nutritional value and offer numerous health benefits. They contain polysaccharides and species-specific phytonutrients. They also contain enzymes and antioxidants such as glutathione, flavonoids, carotenoid pigments, and metabolites like polyphenols. Blueberries are one of the most popular types of berries used in snacks. The growing demand for a healthier diet is driving the demand for healthier snack options that offer high nutritional values. Additionally, there is an increase in the popularity of blueberries in confectionary and ice creams and beverages such as soft drinks, Hence, the segment is expected to witness an accelerating year-over-year growth rate during the forecast period.
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North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America is the largest market in 2023 and is expected to dominate during the forecast period. The major factor driving the demand for blueberries in North America is the increasing use of blueberries in the food and beverage industry for various applications because of their high nutritional value. Companies are increasingly emphasizing the availability of their products in the region, which will drive the growth of the regional market during the forecast period.
The market is thriving with a balance between Wild blueberries and Cultivated blueberries supported by Blueberry bushes tended by dedicated Farmers throughout the year, including the challenging Winter months. Initiatives like the Blueberry Pollination Expansion Program emphasize the role of Bees in enhancing crop yields and sustainability. Funding drives efficiency in production, meeting demands in the Retail market for Fresh berries, and catering to the Beverage sector, Confectionery sector, and Beauty and personal care segment with diverse blueberry-based products. As the largest blueberry producer, global influence shapes Global blueberry production influenced by favorable Climatic conditions and diverse Cultivars like Northern highbush, optimizing Highbush blueberry harvest for peak output in metric tons, including Frozen blueberries and Dried blueberries for broader market accessibility.
The growing penetration of online retailing and e-commerce is notably driving the growth of the market share. All major blueberry retailers market and inform potential users about the benefits of blueberries and their products through online channels. The increasing use of online channels gives sellers the opportunity to ship worldwide. Additionally, the increasing adoption of healthy lifestyles has led to the popularity of nutrition-based diets and various nutritional supplements. Awareness of plant-based foods, including superfoods and superfruits, is also growing. Thus, the beneficial properties of blueberries have made them a popular choice among supplement manufacturers. Therefore, as visibility on online platforms and social media has increased, consumers and sellers are aware of the potential health benefits and business potential of blueberries.
These retail platforms also provide a quick way to introduce newer applications of blueberries and their products and a good channel for repeat sales from loyal customers. Thus, the rising use of social media and e-commerce is expected to increase awareness of blueberries among potential customers, which will stimulate the growth of the global market during the forecast period.
Increasing focus on advanced packaging is a major trend in the market. Packaging plays an important role in the sale of fresh and processed fruits because it preserves flavor, taste, product quality, color, and texture and extends shelf life. Many companies are collaborating with manufacturers to develop advanced packaging technology for their products in order to expand their consumer base. The packaging of each product is an extension of the brand of the product and an important factor in the purchasing decision of the consumer.
Fruit growers produce their products in bulk and fresh fruit uses brine for bulk storage before packing. Berry producers must consider the preservation of the product from the moment of purchase by the consumer until the actual consumption. Therefore, extending the shelf life of the final product is an important criterion to maintain the characteristics of the final product. To maintain the quality of fresh fruits and vegetables, sellers focus on factors such as the quality of packaging materials, wet strength, and durability. Thus, focusing on new packaging is one of the growing trends expected to drive the growth of the market during the forecast period.
Stringent food safety regulations are a major challenge impeding the market growth. Due to the many nutritional properties of blueberries, the demand for foods and beverages containing blueberries is increasing. Therefore, manufacturers in the food and beverage industry add blueberries as an active ingredient to many foods and beverages. There are several food safety regulations in the market to ensure that the quality of food and beverages meets industry standards and does not pose health risks. However, the imposition of such regulations can present challenges for food manufacturers in terms of compliance and production costs.
The compliance of manufacturers in the food and beverage industry is monitored by a number of regulatory bodies. Non-compliance with food safety regulations can lead to the withdrawal of products from the market at any point in the supply chain, and manufacturers can be forced to pay large fines for food. This, in turn, would negatively impact the growth of the global market during the forecast period.
The market growth analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Hortifrut SA - The company's key offerings include?blueberries.
The market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market Companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The market is vibrant and diverse, driven by global Trade and cultivation of Crops like Southern highbush and Half-high varieties. These berries are prized for their rich Anthocyanins, which promote Memory and health benefits similar to Raspberries, Fresh berries, packaged goods, food service menu items, Hives and Ellagic acid. Blueberries are celebrated for their high Fiber content, beneficial for the Digestive system and overall Nutrient density. Their Versatility spans across various Packaged good and Food service menu items, catering to consumer demand for wholesome and flavorful products. As plantings expand, the Acreage dedicated to blueberries continues to grow, reflecting their popularity and economic significance in the agricultural sector. The market's resilience and adaptability underscore its pivotal role in both dietary and culinary landscapes worldwide.
Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.78% |
Market growth 2024-2028 |
USD 2.74 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.23 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 32% |
Key countries |
US, UK, Germany, France, and China |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AGRANA Beteiligungs AG, Arctic Flavours Association, Ardo Coordination Center NV, Berry Plantation BETEC, BerryWorld Ltd., Bio Botanica Inc., BlueBerry LLC, Dealul cu Afine SRL, Dole plc, Driscolls Inc., Earthbound Farm, Harbin Gaotai Food Co. Ltd., Hortifrut SA, J.R. Simplot Co., JWM Asia Holdings, MBG Marketing, Naturipe Berry Growers Inc., Scenic Fruit Co., SunOpta Inc., and Van Drunen Farms |
Market dynamics |
Parent market analysis, market forecast , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Market Segmentation by Product
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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