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The body scrub market size is forecast to increase by USD 4.35 billion, at a CAGR of 5.36% between 2023 and 2028. Our market research and growth report examines historical data from 2018-2022, besides analyzing the current market scenario.
The market in the APAC region is experiencing a notable growth rate, driven by its densely populated areas and increasing demand for personal grooming products among both male and female consumers. This trend is set to propel the market in APAC in the coming years. The surge in demand for personal care products, including body scrubs, is a global trend observed particularly in countries like Japan, India, China, and South Korea. Japan stands out as the largest market worldwide for skin-brightening products, favored especially by women. As such, robust forecasts indicate continued expansion in the region's market.
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Growing concerns over skin-related issues is the key factor driving market growth. Body scrubs are a great tool for all skin types; these exfoliants effectively soften and nourish the skin while getting rid of all the dead, dry skin cells that build up on the body. This stimulates skin cells, resulting in smoother, brighter skin and possibly preventing future acne breakouts. Body scrub also infuses mineral oil, a powerful moisturizing ingredient.
Moreover, body scrub removes dead skin cells and provides several benefits such as they allow the skin to absorb moisturizer better and help dead skin cell buildup and any moisturizer that is applied afterward will soak into the skin more thoroughly. Also, body scrub removes the dead, dry cells and provides smoother and more even skin. Consequently, the body scrubs help the growing concerns over skin-related issues that will boost the growth of the market during the forecast period.
Rising demand for personal care products is the primary trend shaping market growth. Align with market trends and analysis, personal hygiene, and grooming products have received more attention in recent years, particularly among younger customers. One of the main factors propelling the market growth is the increasing demand for personal care products. This is due to the general public's rising propensity for following a consistent skincare regimen. Additionally, people are becoming more aware of their appearance due to changing lifestyle habits, and they are employing a variety of skincare products to keep a young appearance.
Further, manufacturers are creating novel variations of products that may be used on all skin types and are paraben-free, natural, and organic exfoliants. It is projected that further factors, such as rising consumer spending levels, aggressive manufacturer social media promotion, and the simple accessibility of a wide selection of products through online retail channels, will fuel market growth during the forecast period.
Growing preference for homemade do-it-yourself (DIY) natural skincare products is a challenge that affects market growth. DIY natural skincare products made at home are trending among consumers, especially in North American and European countries. Further, consumers perceive that the natural and organic body scrubs available in the market contain certain amounts of chemicals, which has encouraged such consumers to shift to DIY natural body scrub products made at home. Internet blogging and social media platforms are the prominent channels through which people promote home remedies for natural body scrubs and influence consumers to adopt the DIY trend.
For instance, the Herbal Academy and Lovely Greens operate blogging sites that promote DIY recipes for making natural exfoliators and scrubs, such as herbal cosmetics and skincare solutions. Such factors might limit the growth of the global body scrub market during the forecast period. Thus, the growing preference for homemade DIY natural skin care products and websites and channels that promote DIY products will impede market growth during the forecast period.
The cream segment is estimated to witness significant growth during the forecast years. The cream form is growing at a significant rate in the global body scrub market. Most people prefer cream because it is quick to apply without brushes, easily blends into the skin, and only requires a minimal quantity of product due to its high pigment content. To preserve healthy and glowing skin and also to keep the skin looking young, exfoliation is necessary on a regular basis, and it can also be applied to oily skin to rejuvenate it.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Form Factor
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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