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The sports nutrition market size in Brazil is projected to increase by USD 312.23 at a CAGR of 7.45% between 2024 and 2028. The health and fitness industry is being driven by three significant factors. Firstly, there is a growing awareness of health and fitness among consumers, leading to increased demand for products and services that promote well-being. Secondly, the rise of e-commerce and online shopping has revolutionized how fitness products are marketed, sold, and distributed, offering convenience and accessibility to a broader audience. Thirdly, the proliferation of health clubs and fitness centers cater to the rising number of individuals prioritizing physical fitness, providing specialized facilities and programs. Together, these drivers are shaping a dynamic market landscape that continues to evolve with changing consumer preferences and technological advancements.
The market shows an Accelerated CAGR during the forecast period.
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The market in Brazil caters to the demands of health-conscious consumers, including elite athletes, with a focus on diverse dietary preferences and convenient consumption. Nutrients, minerals, amino acids, and proteins are essential components of sports nutrition, available in various forms such as protein powders, sports drinks, RTD protein drinks, and sports supplements. ISO drinks are another popular choice for adults seeking optimal bioavailability. Sustainability practices and clean labels are increasingly important to consumers, driving the market's growth. The convenience factor, especially for young consumers with active lifestyles, is a significant market trend. The sports food market, including the powder segment, is gaining traction due to its role in enhancing performance during sporting events. The capsule segment also caters to consumers seeking discreet and convenient supplementation. Wellness goals and a healthy lifestyle are key drivers for the sports nutrition market in Brazil. Specialty stores, such as Vitamin Shoppe, cater to the consumer inclination towards specialized and high-quality sports nutrition products. The diverse dietary needs of the population, including vegan options, further expand the market's scope.
In Brazil, the market has gained significant traction among fitness clubs and sports clubs, as adults increasingly prioritize physical activities for health and fitness enhancement. Concerns for stamina enhancement, body fat reduction, and optimal energy levels during workouts and competitions have fueled the demand for convenient sports nutrition food. Fitness enthusiasts and players, both international and domestic, seek out nutritional supplements such as protein supplements, amino acids, and energy bars to support their active lifestyles. Hunger management and metabolism boosting are additional benefits that attract consumers to this market. The growing popularity of sports and fitness in Brazil signifies a promising future for the sports nutrition industry. Thus, such drivers fuel market growth.
In Brazil, the growing concern among adults for improved fitness and enhanced physical performance during various sports activities and workouts has fueled the demand for sports nutrition food. Fitness clubs and sports clubs have witnessed an influx of members seeking convenient and nutritious food options to support their fitness journeys. Protein supplements, such as powders and shakes, are popular choices among fitness enthusiasts for muscle building, repair, and recovery. Additionally, energy bars are in high demand for stamina enhancement and bodyfat reduction. As international and domestic players in the sports nutrition market continue to expand their offerings, the convenience and accessibility of these products have become increasingly important. Post-workout recovery is a significant concern for athletes and players, leading to the popularity of recovery supplements, including amino acids, branched-chain amino acids (BCAAs), and electrolyte blends.
These supplements help reduce muscle soreness and speed up recovery, allowing individuals to resume their physical activities more quickly. In summary, the sports nutrition market in Brazil is thriving, driven by the increasing awareness of the role of proper nutrition in optimizing fitness and athletic performance. Fitness clubs and sports clubs serve as key distribution channels for these products, catering to the demands of fitness enthusiasts and athletes alike. Protein supplements, energy bars, and recovery supplements are popular choices for those seeking to enhance their physical abilities and improve their overall health. Thus, such trends fuel market growth during the market forecasting period.
In the dynamic sports scene of Brazil, the demand for sports nutrition food has grown substantially among fitness clubs and sports clubs. Fitness enthusiasts, adults engaging in physical activities, and players, both international and domestic, seek convenient and nutritious options to fuel their energy needs, enhance stamina, and support bodyfat reduction. However, concerns regarding the quality and safety of sports nutrition food are paramount. Brands must ensure the sourcing of reliable and pure protein sources, such as whey or plant-based proteins, to prevent contamination and adulteration with banned or harmful substances. The risk of inadvertent doping violations or adverse health effects necessitates stringent adherence to labeling regulations. Sports nutrition food, including energy bars, plays a crucial role in supporting the nutritional demands of an active lifestyle. Thus, such challenges impede market growth during the market forecast period.
By Application
The market share growth by the post-workout segment will be significant during the forecast period. The market in Brazil experienced notable growth in the post-workout segment in 2022, accounting for the largest market share. This trend is driven by increasing awareness among consumers about the importance of sports vitamins and supplements in addressing workout-related concerns, such as dehydration and muscular tiredness.
The segment accounted for USD 220.24 million in 2018.
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Post-workout sports nutrition products, which include sports food, powders, capsules, and beverages, are typically consumed within 30 minutes to 2 hours after exercise. These supplements serve as crucial building blocks for the body, supplying essential nutrients, including carbohydrates, proteins, and fatty acids, to aid in recovery. Gyms and sporting events have been major aspects fueling the demand for sports supplements among the adult segment, particularly among young consumers with an active and healthy lifestyle. Convenient supplement formats, such as capsules and powders, are increasingly popular due to their ease of use and portability.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about Key companies, including:
Abbott Laboratories, BRG SUPLEMENTOS NUTRICIONAIS LTDA, Glanbia plc, Max Muscle Nutrition, MAX TITANIUM, MusclePharm, NCS Suplementos, and PepsiCo Inc.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market in Brazil has been experiencing significant growth due to the increasing awareness of health and fitness among consumers. The market is driven by various factors such as the rising number of sports participants, growing preference for healthy food options, and the expanding e-commerce sector. Proteins, amino acids, vitamins, and minerals are the key ingredients in demand in the market. The market is segmented into various categories, including sports drinks, energy bars, and supplements. The demand for sports nutrition products is high among athletes and fitness enthusiasts, and the market is expected to continue its growth trajectory in the coming years. The government's focus on promoting a healthy lifestyle and the growing popularity of various sports events in Brazil are also expected to boost the market's growth. The market is competitive, with several local and international players operating in the market. Consumers are increasingly looking for high-quality, affordable, and convenient sports nutrition products.
Industry Scope |
|
Report Coverage |
Details |
Page number |
128 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.45% |
Market growth 2024-2028 |
USD 312.23 million |
Market structure |
USD Concentrated |
YoY growth 2023-2024(%) |
7.09 |
Regional analysis |
Brazil |
Performing market contribution |
South America at 100% |
Key countries |
Brazil and South America |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, BRG SUPLEMENTOS NUTRICIONAIS LTDA, Glanbia plc, Max Muscle Nutrition, MAX TITANIUM, MusclePharm, NCS Suplementos, and PepsiCo Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Market Segmentation by Product
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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