Enjoy complimentary customisation on priority with our Enterprise License!
The breakfast food market size is projected to grow by USD 105.30 billion at a CAGR of 4.37% from 2023 to 2028. The market growth is driven by frequent launches of convenient and nutritious breakfast products such as oatmeal, increased consumer spending on health-benefiting food items, and the demand for quick, portable food solutions among the growing working population. Urban consumers prefer breakfast cereals from industry giants like Kellogg's seeking additional nutrients and health benefits. These factors collectively stimulate innovation and expansion in the breakfast food sector.
To learn more about this breakfast food market report, Download Report Sample
The breakfast food market research and growth report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
The breakfast food market is witnessing growth driven by health and fitness awareness among consumers, particularly fitness enthusiasts, aiming to combat obesity, diabetes, cholesterol, and high blood pressure through the adoption of plant-based foods like bread, complemented by convenient options available in supermarkets, hypermarkets, and convenience stores, featuring enticing choices such as spicy steak and potato or spicy chicken noodle dishes.
The offline segment stands as the dominant force in the market, commanding a significant share. Valued at USD 294.50 billion in 2018. Among the array of offerings, fruit smoothies, English muffins, and breakfast pastries sourced from local bakeries are particularly favored for their delicious flavors, variety, and convenience. Bakeries, grocers, and cafes offer a plethora of baked goods, pre-prepared and requiring minimal preparation, ideal for grab-and-go consumption. Whether ready to eat or simply requiring a quick warm-up or toasting, bakery products offer a hassle-free breakfast option, especially for busy individuals. Their promotion in advertising and marketing campaigns enhances awareness and ignites cravings for these convenient morning delights. The proliferation of cafes, coffee shops, and specialty bakeries further fuels the demand for bakery goods, solidifying the offline segment's stronghold in the market.
To understand geographical trends, Download Report Sample
APAC is anticipated to contribute 34% to the global market's growth in the forecast period, Technavio's analysts have extensively outlined the regional market trends and analysis and drivers that will influence the market. Another region that contributes significantly to the growth of the global market is North America, which holds substantial importance due to its size and ongoing stable growth. Factors like busy schedules, shifting consumer tastes, and the rising demand for grab-and-go breakfast choices are driving market expansion. Traditional breakfast staples such as cereals, dairy products, eggs, hot dogs and sausages, and bakery items remain favored by consumers and continue to dominate the regional market. Health and wellness trends have also significantly impacted the regional market, with consumers seeking options featuring whole grains, high protein content, reduced sugar, and natural ingredients. North America's market boasts a diverse array of choices tailored to various consumer preferences, dietary requirements, and lifestyles. As consumer demands evolve, the market is poised for further growth in the forecast period.
The market is witnessing a dynamic shift driven by diverse customer needs and the rising global health awareness trend. Catering to fitness enthusiasts and addressing health concerns like obesity, diabetes, and high blood pressure, brands introduce innovative offerings. The market also embraces a variety of flavors and a growing interest in plant-based protein products, evident in Nestle's plant-based series and Garden Gourmet Veggies or Vrimp. In developed and developing countries, the market adapts to the millennial generation's preferences, contributing to the thriving ready-to-eat food industry. Brands make a mark with diverse options, from uncured pepperoni roll-ups to pepperoni bites, complemented by marinara, mozzarella, provolone, and Neufchâtel cheeses. Online stores offering plant-based food, vegan fast food cater to health-conscious consumers by providing nutritional information such as calories, contributing to efforts to combat chronic lifestyle diseases (obesity, diabetes).
The breakfast food market is driven by diverse customer preferences and an ever-expanding range of options. Brands contribute to the market's appeal, offering a sweet start to the day. The emphasis on a variety of flavors is evident in Nestle's plant-based series and innovations like Garden Gourmet Vrimp, catering to evolving taste buds. In developed countries, the convenience of ready-to-eat foods gains traction, with untrustable brands providing easy, delicious choices. From marinara sauce to mozzarella cheese, provolone cheese, and vegan cheese, the market aligns with customers' desires for both convenience and a flavorful morning experience.
The breakfast food market is fragmented in nature. Some significant players include Nestle SA, General Mills Inc., Kellogg Co., PepsiCo Inc., The Kraft Heinz Co., Del Monte Foods Inc., Unilever PLC, and ITC Ltd.
The breakfast food market analysis and report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including pladis Foods Ltd., Dr. August Oetker Nahrungsmittel KG, Conagra Brands Inc., The Hain Celestial Group Inc., Happy Egg Co. USA., Hormel Foods Corp., Versova, Aussee Oats Milling Pvt Ltd, Hildur Functional Foods Pvt. Ltd., Campbell Soup Co., Starbucks Corp., and Mars Inc.
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, robust, tentative, and weak.
The market is witnessing a rise in demand driven by various factors, including cholesterol awareness and the popularity of spicy steak and potato and spicy chicken noodle dishes. These breakfast options are readily available at supermarkets, hypermarkets, convenience stores, and departmental stores, catering to consumers' preferences for convenient meals. The market is also influenced by grab-to-go breakfast trends and effective marketing and promotion strategies, which raise awareness about health and fitness. Dairy products like milk and yogurt, along with breakfast staples such as porridge, waffles, and pancakes, contribute to a balanced morning meal. Additionally, the inclusion of grains (corn, barley, wheat, oats) provides essential fiber for a nutritious start to the day.
Additionally, the demand for options like spicy sirloin burger and spicy chicken and gumbo is increasing globally as consumers prioritize health and fitness. This trend has led to a rise in specialty stores and online platforms offering a variety of breakfast products to cater to different dietary needs. However, buyers need to be cautious about counterfeit products when purchasing from suppliers. Carbohydrates in breakfast foods play a crucial role in metabolism and energy levels throughout the day. With chronic lifestyle diseases like obesity and diabetes on the rise, dietary patterns and food preferences are shifting toward organic breakfast food products, gluten-free breakfast food products, vegan breakfast food products, frozen breakfast food products, and ready-to-eat breakfast cereals like banquet and muesli to promote overall well-being.
Market Scope |
|
Report Coverage |
Details |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.37% |
Market Growth 2024-2028 |
USD 105.3 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.12 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
APAC at 34% |
Key countries |
US, China, Germany, Japan, and India |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aussee Oats Milling Pvt Ltd, Campbell Soup Co., Conagra Brands Inc., Del Monte Foods Inc., Dr. August Oetker Nahrungsmittel KG, General Mills Inc., Happy Egg Co. USA., Hildur Functional Foods Pvt. Ltd., Hormel Foods Corp., ITC Ltd., Kellogg Co., Mars Inc., Nestle SA, PepsiCo Inc., pladis Foods Ltd., Starbucks Corp., The Hain Celestial Group Inc., The Kraft Heinz Co., Unilever PLC, and Trillium Farm Holdings LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
Customization purview |
If our breakfast food market forecasting report have not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this breakfast food market research and growth report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.