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The breastmilk storage bags and bottles market size is expected to increase to USD 706.68 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.95%.
This breastmilk storage bags and bottles market research report extensively covers breastmilk storage bags and bottles market segmentation by product (bottles and bags), end-user (0-6 months baby and 7-12 months baby), distribution Channel (offline stores and online stores), and geography (North America, Europe, APAC, South America, and Middle East and Africa).
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The breastmilk storage bags and bottles market report also offers information on several market vendors, including Acute Ideas Co. Ltd., Ameda Inc., Babisil Products Co. Ltd., Baby Amore, Brainbees Solutions Pvt. Ltd., Dr.Browns, Hong Kong Trade Development Council, Junobie in Indiana, Lansinoh Laboratories Inc., Mayborn Group Ltd., Medela AG, NUK USA LLC, Philips International BV, Pigeon Corp., Shoplet, Summer Infant Inc., and The Angelcare Holding Inc. among others.
The surge in the number of working women is notably driving the breastmilk storage bags and bottles market growth, although factors such as presence of cheaper alternatives of breastfeeding supplies may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the breastmilk storage bags and bottles industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Breastmilk Storage Bags and Bottles Market Driver
One of the key factors driving the global breastmilk storage bags and bottles industry growth is the surge in the number of working women. A global increase in the number of working women across the world has led to a rise in the demand for convenient baby care products, including breastfeeding supplies like breastmilk storage bags and bottles. In addition, a rise in average income per household is expected to spur the growth of the baby care products market in the US, which also includes the breastfeeding supplies market in the US. Moreover, the increase in the number of working women has led to the need for breastfeeding supplies because maternity leaves are not very long, and new mothers have to get back to work soon after giving birth. Such factors will drive the market growth in the forecast years.
Key Breastmilk Storage Bags and Bottles Market Trend
Advent of special coolers is one of the key breastmilk storage bags and bottles market trends that is expected to impact the industry positively in the forecast period. For instance, Pump and Ship were started by milkstork. It is the first and only breastmilk travel solution for lactating working mothers, which helps in providing almost everything a working mother needs to send breastmilk to her baby. The special cooler, available in large and small options, can be chosen based on their needs. It is first shipped directly to the booked hotel that awaits her arrival. Mothers can then pump breastmilk and store all of it directly into the special cooler from the privacy of their hotel rooms. It is then completed with a prepaid shipping label and shipped directly from her hotel room to her house to feed the baby. Once it reaches home, the mothers get the shipping notifications on their phones through e-mail. Such factors will further support the market growth in the coming years.
Key Breastmilk Storage Bags and Bottles Market Challenge
One of the key challenges to the global breastmilk storage bags and bottles industry growth is the presence of cheaper alternatives of breastfeeding supplies. For instance, Milkies cost around USD 28.22, while electric breast pumps cost USD 188.10 with an additional cost of breastmilk storage bags and bottles. Similarly, formula milk is considered to have similar properties to breastmilk. APAC, especially China, is the leading region to use formula milk products, followed by the Americas. Key competitors offering formula milk are also increasingly launching innovative products to acquire expand their market share. For instance, they are coming up with baby formula milk that can be stored for long durations, thus, providing parents with a large window for personal errands. Furthermore, the other alternative of breastfeeding supplies, including breastmilk storage bags and bottles, is the traditional method of breastfeeding that mothers prefer over artificial methods. Such factors may limit the market growth during the forecast period.
This breastmilk storage bags and bottles market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global breastmilk storage bags and bottles market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the breastmilk storage bags and bottles market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the breastmilk storage bags and bottles market encompasses successful business strategies deployed by the key vendors. The breastmilk storage bags and bottles market is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The breastmilk storage bags and bottles market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the breastmilk storage bags and bottles market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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39% of the market's growth will originate from North America during the forecast period. The US is the key market for breastmilk storage bags and bottles in North America. Market growth in this region will be faster than the growth of the market in APAC.
The significant increase in the awareness of several technologies for a convenient and comfortable lifestyle and increased dual-income households and the rise in the number of working women will facilitate the breastmilk storage bags and bottles market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The breastmilk storage bags and bottles market witnessed slow growth during the outbreak of COVID-19 in 2020. However, by the end of 2020, after the vaccination drive, the government of many countries has lifted the lockdown and travel restrictions. Owing to this the market observed a high growth rate as most customers preferred online platforms for purchasing breastmilk storage bags and bottles to avoid visiting offline stores and reduce the risk of contracting coronavirus. This trend will boost the breastmilk storage bags and bottles market during the forecast period.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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