Cakes Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Canada, Japan, UK, India, Germany, South Korea, Italy, France - Size and Forecast 2025-2029

Cakes Market Size 2025-2029

The cakes market size is forecast to increase by USD 10.76 billion at a CAGR of 3.7% between 2024 and 2029.

• The cake and pastry market is experiencing significant growth due to several key factors. The increasing preference for convenience foods among the millennial population is driving market expansion. Additionally, the rising demand for sugar-free and healthier bakery products, fueled by the health and wellness trend, is providing new opportunities for market players. However, the increasing obesity rate poses a challenge to market growth. Consumers are increasingly opting for baked goods made with alternative sweeteners such as coconut sugar, vanilla, and apple, instead of high-fructose corn syrup and vinegar. The influence of digital marketing and social media on consumer behavior is also impacting market trends.

What will be the Size of the Cakes Market During the Forecast Period?

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• The cake and pastries market encompasses a wide range of sweet baked goods, including cakes, pies, and artisanal bakery products. This market exhibits strong growth, driven by increasing consumer demand for custom cakes and ready-to-eat food options. Trends In the market include the rise of vegan pastries, sugar-free baked goods, and the use of natural sweeteners such as honey and agave nectar. Additionally, there is a growing preference for high-fiber, low-sodium, and low-sugar alternatives. Key distribution channels include supermarkets and hypermarkets, convenience stores, and online retail. Ingredients commonly used in cake production include flour, sugar, eggs, milk, butter, and shortening, as well as flavorings such as chocolate, vanilla, fruit, nuts, and caramel.
• In the food service sector, there is a growing demand for bakery products made with functional ingredients such as whey protein, collagen, and legumes. The convenience store industry is also a significant market for cakes and pastries, particularly those with a longer shelf life and easy-to-serve packaging. Despite these opportunities, the use of traditional ingredients like flour, butter, and shortening, as well as chocolate, remains popular, especially In the bakery and candy segments. The market is expected to continue its growth trajectory, with innovation in product offerings and sustainable production methods playing a crucial role in its success.

How is the Cakes Industry segmented and which is the largest segment?

The cakes industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product Type
  • Dessert cakes
  • Sponge cakes
  • Cupcakes
  • Others
• Distribution Channel
  • Offline
  • Online
• Flavor
  • Chocolate cakes
  • Vanilla cakes
  • Fruit-based cakes
  • Others
• Type
  • Packaged cakes
  • Freshly baked cakes
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
  • Middle East and Africa

By Product Type Insights

• The dessert cakes segment is estimated to witness significant growth during the forecast period.

The market encompasses a wide range of baked goods, with dessert cakes holding the largest share in 2024. This segment includes wedding cakes, ice-cream cakes, and various other sweet offerings. The popularity of dessert cakes can be attributed to their widespread consumption during celebratory occasions, such as birthdays, weddings, and anniversaries. Dessert cakes are particularly favored in Western countries like the UK and the US, and they often serve as the concluding course in meals. To elevate their visual and taste appeal, dessert cakes are adorned with an array of fruits, frostings, and chocolates. This trend is expected to continue driving demand for dessert cakes throughout the forecast period.

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The Dessert cakes segment was valued at USD 24.29 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

• Europe is estimated to contribute 28% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The ready-to-eat cakes, pastries, and sweet pies market in APAC is experiencing significant growth due to increasing consumer preferences for convenient baked goods. The rise of Western-style restaurants and the increasing number of bakeries offering freshly baked products contribute to this trend. Consumers are increasingly seeking added value In their baked goods, such as reduced sugar, fortified nutrition, and plant-based options. The convenience of ready-made products, especially in emerging markets, is also driving demand. The expansion of artisanal bakeries has led to a preference for freshly baked goods, which extend shelf life and improve customer convenience. Key factors influencing the market include changing lifestyles, health-conscious choices, and the influence of digital media and ecommerce on food trends.

Distribution channels, including supermarkets and hypermarkets, convenience stores, specialist retailers, online stores, and foodservice, are also contributing to market growth. Consumers with dietary restrictions, such as vegans, gluten-free, and sugar-free individuals, are also driving demand for specialized baked goods. Innovative food options, such as fusion desserts and specialty diets, are further expanding the market.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of the Cakes Industry?

The growing millennial population is more inclined toward convenience foods, which is the key driver of the market.

• The global market for Cakes and Pastries, Baked Goods, and Instore Bakery Products is experiencing significant growth due to increasing consumer demand for healthier, personalized, and natural options. Millennials and Generation Z consumers are driving this trend, seeking high-quality products that align with their values and dietary needs. These consumers are also pressed for time and expect superior food quality, taste, and appearance. Health-conscious consumers, including the diabetic population, are looking for sugar-free, vegan, and gluten-free baked goods. Innovative food options, such as fusion desserts and specialty diets, are gaining popularity. In response, manufacturers and retailers are offering a wide range of products, including cake mixes, artisanal bakery products, and sugar-free baked goods, using natural ingredients and avoiding high-fructose corn syrup, sodium, and wheat gluten.
• The convenience food industry is also evolving, with online delivery services and ecommerce platforms making it easier for consumers to access a variety of baked goods, including individual servings, family packs, and bulk packs. Luxury items, such as high-end cakes and pastries, are also gaining popularity, particularly for special occasions. Café culture continues to influence changing lifestyles, with consumers seeking fresh, artisanal baked goods made with traditional methods and ingredients, such as flour, sugar, eggs, milk, butter, shortening, baking powder, and baking soda. Creams, jellies, chocolate, vanilla, fruit, and nuts are also popular ingredients. Digital media influence is shaping consumer preferences and expectations, with social media platforms showcasing food experiments and health claims.
• Foodservice providers and celebrity chefs are also offering healthier, more innovative bakery options. Overall, the global market for bakery products is expected to grow significantly during the forecast period, catering to diverse consumer preferences and dietary needs.

What are the market trends shaping the Cakes Industry?

Rising demand for sugar-free bakery products is the upcoming market trend.

• The market for cakes, pastries, and sweet pies is experiencing growth due to several factors. With the rise in health-conscious consumers and the increasing diabetic population, there is a heightened demand for sugar-free bakery products. Convenience food, such as ready-to-eat items, is also gaining popularity, leading to the exploration of innovative food options. The cafe culture and changing lifestyles have resulted in an increased consumption of baked goods, including cakes, pastries, and pies. Moreover, the trend towards natural ingredients and organic produce is influencing the market, with artisanal bakeries offering vegan pastries and sugar-free baked goods. High-fructose corn syrup, sodium, fiber, and wheat gluten are becoming less favored, while fiber-rich and gluten-free alternatives are in demand.
• Specialty diets, such as vegan, gluten-free, and sugar-free, are gaining traction, driving the market for a diverse range of baked goods. Fusion desserts and superfood-infused cakes and pastries are emerging trends In the market. The convenience of online retail, ecommerce, and online delivery services is making it easier for consumers to access these health-conscious options. Luxury items, such as custom cakes and high-end cake mixes, are also popular choices for special occasions and celebrations. Overall, the market for cakes, pastries, and sweet pies is expected to grow significantly during the forecast period, catering to the diverse dietary needs and preferences of consumers.

What challenges does the Cakes Industry face during its growth?

Increasing obesity causing restraint to market is a key challenge affecting the industry growth.

• The global obesity epidemic affects over one billion people, with nearly 880 million adults and 159 million children and adolescents aged 5-19 years living with obesity or being overweight (NCD-RisC, 2024). This health concern poses a significant risk for various cardiovascular diseases, common cancers, diabetes, and osteoarthritis (World Obesity Federation, 2024). In response to changing lifestyles and health-conscious consumer preferences, the cake and pastries market offers a wide range of options. These include vegan pastries, sugar-free baked goods, and artisanal bakery products, catering to dietary needs and restrictions (Market Dynamics). Ready-to-eat food, such as cake mixes, has gained popularity due to convenience, while food experiments and health claims continue to influence consumer choices (Food Trends).
• High-fructose corn syrup, sodium, fiber, wheat gluten, and other common ingredients remain under scrutiny, leading to the development of organic, natural ingredient-based products (Innovative Food Options). Cakes, pastries, and baked goods continue to evolve, with fusion desserts and specialty diets, such as gluten-free, sugar-free, and vegan, gaining traction in supermarkets, hypermarkets, convenience stores, specialist retailers, artisanal bakeries, online stores, foodservice, and celebrity chef collaborations (Market Expansion). Freshness, flavor, and variety remain key factors In the market, with chocolate, vanilla, fruit, nuts, and caramel being popular choices for cakes and pastries (Consumer Preferences). The digital media influence and e-commerce have made it easier for consumers to access and order these products online, with convenience, individual servings, family packs, and bulk packs catering to various demographics, including children, adults, and seniors (Market Trends).

Exclusive Customer Landscape

The cakes market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the cakes market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, cakes market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.

American Baking Co. - The company offers cakes such as vanilla cake, carrot cake, and chocolate cake.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• American Baking Co.
• ARYZTA AG
• Barilla G. e R. Fratelli Spa
• BreadTalk Group Pte Ltd.
• Britannia Industries Ltd.
• Campbell Soup Co.
• Corporativo Bimbo SA de CV
• Dan Cake AS
• EDEKA ZENTRALE Stiftung and Co. KG
• Edwards Cake and Candy Supplies LLC
• EUROPASTRY SA
• Finsbury Food Group Plc
• Flowers Foods Inc.
• General Mills Inc.
• McKee Foods
• Premier Foods Plc
• The J.M. Smucker Co.
• WW International Inc.
• Yamazaki Baking Co. Ltd.
• Yildiz Holding AS

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The cake and baked goods market encompasses a wide range of sweet offerings, including cakes, pastries, and sweet pies. This sector caters to diverse consumer preferences, with options ranging from custom creations to ready-to-eat food. The market is influenced by various trends and factors, making it an intriguing and dynamic industry. Health-conscious consumers continue to drive demand for alternative baking ingredients. Vegan pastries, sugar-free baked goods, and gluten-free options are increasingly popular choices. These dietary needs are not limited to specific populations, but rather represent a growing segment of the overall market. Convenience remains a significant factor In the cake and baked goods market.

Consumers seek easy-to-prepare cake mixes and artisanal bakery products available in supermarkets and hypermarkets, convenience stores, specialist retailers, and online stores. The rise of ecommerce and online delivery services has further expanded access to these products. Fusion desserts and innovative food options cater to the evolving cafe culture and changing lifestyles. Health claims and dietary restrictions continue to shape product development, with a focus on natural ingredients and organic offerings. The cake and baked goods market is influenced by various ingredients, such as flour, sugar, eggs, milk, butter, shortening, baking powder, baking soda, creams, jellies, and various fruits, nuts, and flavorings like chocolate, vanilla, and caramel.

Freshness and quality are essential factors in the market, with consumers increasingly seeking high-quality, artisanal products. Food experiments and luxury items cater to those looking for unique and indulgent offerings. The cake and baked goods market is diverse and dynamic, with various players, including food service providers, celebrity chefs, and manufacturers, contributing to its growth. The market is influenced by various factors, including changing consumer preferences, digital media influence, and the increasing importance of health and dietary needs. The cake and baked goods market is a vibrant and evolving industry, shaped by various trends, consumer preferences, and factors. It caters to diverse dietary needs and offers a range of options, from traditional to innovative and indulgent. The market is influenced by various ingredients, product formats, and distribution channels, making it an exciting and dynamic sector to watch.

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What are the Key Data Covered in this Cakes Market Research and Growth Report?

• CAGR of the Cakes industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the cakes market growth of industry companies

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