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The candy market is estimated to increase by USD 57.1 billion and is forecast to grow at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth, driven by increasing marketing activities and packaging innovations in the chocolate candy confectionery segment. These strategies are effectively engaging consumers and driving sales. However, trends in the market are not without challenges. Growing health concerns related to tobacco, diabetes and obesity are leading to a shift towards healthier candy options. Manufacturers are responding by introducing sugar-free, low-calorie, and organic candy products. Additionally, there is a rising demand for functional candies with added vitamins and minerals. These trends are shaping the market, offering opportunities for innovation and growth while addressing consumer health concerns.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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