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The Canned Ambient Food Product Market size is forecast to increase by USD 58.34 billion, at a CAGR of 4.6% between 2023 and 2028. The market is witnessing significant growth due to several factors. One of the primary drivers is the increasing focus on food security and the need for extended shelf life. Canning technology, including the canning of fruits and vegetables, has been instrumental in ensuring food safety and reducing food waste. High-acid foods, such as canned fruits and tomatoes, are commonly canned using this method. Another trend in the market is the growing preference for refrigeration-free foods. Canning and pasteurization processes help eliminate the need for refrigeration, making canned foods an attractive option for consumers in remote areas or during emergencies. However, challenges persist in the form of microbiological contamination, particularly by aerobic microorganisms. Effective implementation of stringent quality control measures and continuous research and development efforts are essential to mitigate these challenges and ensure consumer safety.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The fruit and vegetable canning segment is estimated to witness significant growth during the forecast period. Canned foods, including fruits and vegetables, hold a significant place in the global food market, catering to various consumer demands and culinary requirements. This category encompasses a diverse range of products such as peaches, pears, pineapples, tomatoes, green beans, corn, peas, and mixed vegetables. These items are available in both single-ingredient and mixed forms, offering flexibility for various culinary applications. The sustainability of canned foods is a key factor contributing to their popularity. Canning extends the shelf life of fresh produce, thereby reducing food waste. This process involves heating food in airtight containers, which eliminates the need for refrigeration and preserves the nutritional value and taste of the food.
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The fruit and vegetable canning segment was valued at USD 82.96 billion in 2018. Canned goods have gained traction due to their health benefits as well. While some may argue that canned foods lack the nutritional value of fresh produce, recent studies suggest that canned fruits and vegetables can be as nutritious as their fresh counterparts. Moreover, canned foods provide a convenient solution for individuals with busy schedules, enabling them to maintain a balanced diet. The canned fruits and vegetables market operates extensively across both retail and wholesale distribution channels. Retail channels, including supermarkets, grocery stores, and speciality food retailers, play a pivotal role in making these products accessible to consumers from various demographics and geographic regions. Additionally, the premiumization trend in the food industry has led to an increase in the demand for high-quality canned goods, offering consumers a gourmet experience.
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APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The North American market is witnessing a significant evolution, fueled by the increasing health consciousness and dietary preferences of consumers. Approximately 5-8% of the population in the United States and Canada identify as vegetarian or vegan, equating to approximately 10.7 million vegetarians and 3 million vegans. This demographic shift is driving the demand for plant-based and canned food products, which offer essential vitamins, minerals, and high-protein, low-carb options. Moreover, the value of fruit and vegetable imports into the United States increased by 10% in 2022, as per USDA data. This surge in import volume underscores the growing consumption of both fresh and canned vegetables. Canned ambient food products provide an affordable and convenient solution for consumers seeking nutritional value, particularly for those who may not have access to fresh produce or prefer longer shelf life. However, it is essential to note that the quality of canned ambient food products can vary. Some may be overprocessed, leading to a loss of nutritional value. As a result, consumers are increasingly seeking out high-quality products that maintain the nutritional benefits of fresh produce.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
B and G Foods Inc. - The company offers canned ambient food products such as specialty sauces, savory condiments, and tasty gourmet spreads through its Victoria brand.
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Market structure |
Fragmented |
YoY growth 2023-2024 |
4.5 |
The market has seen a significant resurgence, fueled by factors such as sustainability, healthiness, and global trends. Canned goods, ranging from fruits and vegetables to gourmet items like smoked salmon, present several sustainability advantages, including a long shelf life that reduces food waste and a production process that consumes less water and energy than fresh food. Health-conscious consumers are increasingly turning to canned foods for their nutrient retention, as essential vitamins and minerals are well-preserved during the canning process. The premiumisation trend reflects consumers' willingness to pay more for high-quality, authentic canned products, influenced by the country-of-origin effect and the growing popularity of ethnic specialties. Convenience is another driving factor, as busy lifestyles lead consumers to seek quick meal solutions that require minimal preparation. Social media and food activism have helped reshape perceptions of canned foods, promoting their benefits and sustainable practices. The rise of plant-based diets is also evident in the market, as consumers look for nutritious, plant-based canned options. Additionally, concerns about climate change make canned foods an attractive alternative due to their long shelf life and reduced transportation needs, contributing to lower carbon footprints.
Moreover, the appeal of charity and women-owned brands is growing, as consumers seek products that align with their values. In conclusion, the canned foods market is transforming, offering growth opportunities in segments like premiumisation, ethnic foods, convenience, and plant-based options. Brands that effectively address these trends and adapt to evolving consumer needs are well-positioned for success in this dynamic landscape. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise in disposable income is notably driving market growth. The market is experiencing notable growth due to increasing consumer disposable income levels. This economic trend empowers consumers to invest in premium, convenient food products, such as canned ambient foods. For instance, in Brazil, the average monthly income for employed individuals aged 14 and above was reportedly USD 548 in 2023, representing a 7.2% increase from 2022 and a 1.8% rise compared to 2019. This income growth is driving consumer spending on diverse food offerings, including canned vegetables and ready-to-eat meals, which are valued for their convenience and time-saving benefits.
The demand for canned ambient foods is further fueled by the preference for good-quality raw ingredients and stringent hygiene conditions during production. These foods offer a healthy balanced diet, rich in essential nutrients like protein and fiber. Thermally processed foods, particularly canned ambient products, ensure food safety and extended shelf life, making them an attractive alternative to fresh counterparts, especially for consumers in regions with limited access to fresh produce. As consumer income continues to rise and health consciousness becomes a priority, the market for canned ambient foods is expected to thrive. Thus, such factors are driving the growth of the market during the forecast period.
Rising interest in plant-based food items is the key trend in the market. The canned ambient food market is witnessing a notable evolution, primarily due to the increasing demand for meat alternatives. In the United States and Canada, the vegetarian and vegan populations have been expanding, with approximately 5%-8% and 2% of their populations, respectively, identifying as vegetarian or vegan in 2023.
This equates to approximately 9.7 million vegetarians and 1 million vegans in the US, and 2 million vegans in Canada. In India, a substantial market opportunity exists, as 24% of the population adopted a vegan lifestyle in 2023. Canned ambient food products, including meat alternatives such as tofu, tempeh, and vegetarian meats, are gaining popularity due to their long shelf life and convenience. Additionally, the demand for low-acid canned foods, which are commercially sterile and free from thermoresistant spores, is increasing to cater to consumers' preferences for safer and healthier options. Thus, such trends will shape the growth of the market during the forecast period.
Growing cases of product recalls is the major challenge that affects the growth of the market. The market plays a crucial role in ensuring food security by offering extended shelf life and convenience. However, it faces significant challenges, particularly in maintaining product quality and preventing microbiological contamination. High acid foods, such as canned fruits and tomatoes, undergo pasteurization to eliminate microorganisms, but low-acid foods, like canned vegetables and meats, require additional preservation methods. Aerobic microorganisms pose a significant threat to canned food safety. Even with stringent quality control measures, incidents of contamination can occur, leading to costly recalls.
This recall affected consumers worldwide and underscores the importance of rigorous production processes. These instances, maintaining a sterile environment during the canning process and implementing quality control measures can help mitigate the risks of contamination and ensure consumer trust. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
The market is witnessing significant growth due to several factors. With increasing concerns over food waste and sustainability, canned goods have emerged as a viable solution for preserving fresh food for extended periods. The health benefits of canned foods, especially those containing high nutritional value, are also driving demand. Premiumisation is another key trend in the canned foods market. Consumers are seeking out high-quality raw ingredients, good hygiene conditions, and nutrient-dense options. Country-of-origin effect and ethnic food trends are also influencing consumer preferences. Social media and food activism have played a crucial role in changing perceptions towards canned foods. Canned fruits, vegetables, meat products, seafood, dairy, and even plant-based foods are now seen as convenient and nutritious options for maintaining a healthy balanced diet. Climate change and food security are also factors driving the market. Canning extends the shelf life of perishable items, ensuring food availability during extreme weather conditions and supply chain disruptions.
Canned foods offer a wide range of nutritional benefits, including proteins, fibre, carbohydrates, fats, vitamins, and minerals. Low-acid canned foods, commercially sterile, and thermally processed foods are popular choices. However, concerns over microbiological contamination and spoilage due to aerobic microorganisms and thermoresistant spores remain. The market caters to various dietary requirements, including high-protein, low-carb, and nutritionally power-packed options. Canned milk, meat, and fish are popular choices for military rations and emergency food supplies. Despite the convenience and nutritional benefits, some consumers still perceive canned foods as overprocessed and of lower quality compared to fresh counterparts. In recent years, there has been a growing trend towards sustainable and ethical brands, including women-owned businesses, that prioritise nutritional value and ethical production practices. Canned foods are an essential part of a healthy diet, providing essential nutrients and contributing to food security.
Market Scope |
|
Report Coverage |
Details |
Page number |
203 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.6% |
Market Growth 2024-2028 |
USD 58.34 billion |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
APAC at 32% |
Key countries |
US, China, Germany, Canada, France, Japan, UK, India, Italy, and Mexico |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
B and G Foods Inc., Baxters Food Group Ltd., BONDUELLE SA, Campbell Soup Co., Conagra Brands Inc., Del Monte Foods Inc., General Mills Inc., Greenyard NV, Hormel Foods Corp., LA DORIA S.P.A., Princes Ltd., J Sainsbury plc, Seneca Foods Corp., Thai Union Group PCL, The Kraft Heinz Co., Trident Seafoods Corp, and Werling and Sons Inc. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID -19 impact and recovery analysis and future consumer dynamics, market condition analysis for the market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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