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The canned chicken market size is forecast to increase by USD 1.32 billion, at a CAGR of 7.3% between 2023 and 2028. The market is witnessing significant growth due to the convenience and shelf stability that cubed chicken and packaged chicken strips offer to consumers. These products are ideal for quick and easy meal preparations, such as Easy Chicken Carbonara, a popular spaghetti dish made with cooked bacon, eggs, cream, and rich garlic sauce. New product launches continue to drive market growth, with companies introducing innovative canned chicken varieties to cater to diverse consumer preferences. However, the market faces challenges due to the ongoing bird flu crisis, which has led to supply chain disruptions and price volatility. Despite these challenges, the market is expected to continue its growth trajectory, driven by the convenience and versatility of canned chicken as a pantry staple.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The chicken breast segment is estimated to witness significant growth during the forecast period. The market has experienced a notable rise in demand, particularly for boneless, skinless chicken breast. According to recent market research, this lean protein option is now the preferred choice for 55% of consumers, up from 47% in 1995. This trend is evident in popular dishes like Chicken Fried Rice, where colorful vegetables and cooked rice are combined with soy sauce and the savory taste of canned chicken. Retailers confirm this preference, reporting that canned chicken is a top-selling item.
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The chicken breast segment was valued at USD 1.14 billion in 2018. Consumers value its versatility, ease of preparation, and nutritional benefits. Fresh vegetables add vibrancy and texture to dishes, while canned chicken provides a reliable source of protein. This controversial subject of highly processed foods, however, remains a topic of debate. The market continues to thrive, with boneless, skinless chicken breast being the preferred choice for consumers. Its versatility and ease of use make it a popular ingredient in dishes like Chicken Fried Rice, and its nutritional benefits add to its appeal. Despite ongoing debates about processed foods, canned chicken's role in modern cooking remains strong.
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North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The canned chicken market in North America, notably in the United States, is witnessing a noteworthy expansion due to the high demand and adaptability of chicken as a protein option. Chicken is a preferred food choice in this region, and its affordability compared to other meats such as beef and seafood makes it a common pantry staple. With an annual consumption of around 15,000 metric tons, the United States ranks first globally in chicken consumption. The versatility of chicken is evident in its inclusion in a multitude of dishes, showcasing its popularity. The canning process plays a crucial role in preserving chicken for extended periods, ensuring food safety and convenience. During canning, chicken is cooked in a cooking liquid, which can include water, broth, or spices, to enhance flavor. Home canning has gained popularity among consumers, with an increasing number opting for this method due to its cost-effectiveness and control over the canning process. However, it is essential to follow proper safety procedures when home canning to prevent foodborne illnesses such as food poisoning.
Equipment safety is another critical factor in the canning process. Pressure canners are commonly used to ensure that the food is processed at the necessary temperature and pressure to eliminate bacteria and ensure food safety. It is essential to maintain the equipment in good working order and follow the manufacturer's instructions carefully. Food preservation through canning is an effective method for maintaining a well-stocked pantry, providing access to nutritious and convenient meal options. Canned chicken's long shelf life and versatility make it an indispensable ingredient in various dishes, from soups and stews to sandwiches and salads.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ayam Sarl - The company offers canned chicken such as Pulled Chicken Hot Chilli 150g, Pulled Chicken Black Pepper 150g, and others.
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Market structure |
Fragmented |
YoY growth 2023-2024 |
5.9 |
The canned chicken has become a staple in many households, offering a versatile and convenient option for preparing a variety of meals. This protein-rich ingredient is an excellent choice for those seeking quick and easy solutions for family lunches and dinners. Fresh chicken is a great source of protein, but it requires time and effort to prepare. Canned chicken, on the other hand, is already cooked and shredded, cubed, or in strips, making it an ideal ingredient for various dishes. With a long shelf life, canned chicken is a pantry essential that ensures a quick and delicious meal is always within reach. Protein-packed and versatile, canned chicken is a popular choice for creating quick and easy meals. Its moisture-retaining properties make it an excellent addition to pasta salads, green salads, and other dishes. For instance, canned chicken can be used to make a tasty and hearty pasta salad, complete with cooked bacon, eggs, and a rich cream sauce. Canned chicken is also a cost-effective alternative to fresh chicken. Dark meat and light meat options are available in cans, catering to different preferences and budgets. The affordability of canned chicken makes it a go-to option for families, ensuring that they have a reliable source of protein for their meals. Canned chicken's flavor profile is impressive, making it a versatile ingredient for various dishes.
Breast meat, shredded chicken, cubed chicken, and packaged chicken strips can all be used to create a range of delicious meals. For example, canned chicken can be used to make an easy and flavorful chicken carbonara, a spaghetti dish that is sure to impress. Moreover, canned chicken is an excellent ingredient for creating colorful and nutritious vegetable dishes. Chicken fried rice, a popular Asian dish, is a perfect example of how canned chicken can be used to add protein and flavor to a dish made with vegetables and rice. In conclusion, canned chicken is a must-have ingredient for those seeking quick and easy meal solutions. Its long shelf life, affordability, and versatility make it an essential pantry item for families. With its moisture-retaining properties and rich flavor, canned chicken can be used to create a variety of delicious dishes, from pasta salads and green salads to spaghetti dishes and vegetable stir-fries. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Convenience and shelf stability is notably driving market growth. The market experiences substantial growth due to its inherent advantages of convenience and shelf stability. These factors cater to contemporary consumers' preferences for effortless meal preparation and extended storage solutions. Canned chicken boasts an impressive shelf life, ranging from two to five years, making it a dependable and long-lasting food alternative. This extended shelf life plays a significant role in the increasing popularity of online sales, as consumers are assured of the product's longevity and reduced need for frequent repurchases.
Moreover, canned chicken's low fat and carbohydrate content, combined with high lean protein levels, makes it an attractive choice for health-conscious individuals seeking nutritious meal options. Canned chicken's versatility extends to various applications, such as pasta salads, green salads, and dinners. Its convenience and long shelf life make it a staple ingredient for quick meals and family lunches, further fueling the market's growth. Thus, such factors are driving the growth of the market during the forecast period.
New product launches is the key trend in the market. The market is experiencing a notable evolution, driven by the introduction of value-added, convenient, and flavorful products. These options cater to diverse taste preferences and can be used in various dishes, such as Easy Chicken Carbonara, a popular spaghetti dish, or as a topping for cooked bacon and eggs. The rich sauce made from cream and garlic can be easily prepared using these canned chicken products. This development marks a significant step forward for local manufacturers, as they continue to innovate and meet the evolving needs of consumers. Thus, such trends will shape the growth of the market during the forecast period.
The bird flu crisis is the major challenge that affects the growth of the market. The market in Grocery Stores Avian influenza, also known as bird flu, poses a considerable threat to the poultry industry, notably affecting the supply of canned chicken in grocery stores. This concern arises due to the popularity of canned chicken, particularly in the form of dark and light meat, used extensively in various dishes, including cooked chicken and shredded chicken. The demand for canned chicken is significant, with breast meat being a popular choice.
However, outbreaks of avian influenza can lead to substantial disruptions in poultry supply chains. The culling of infected birds is a necessary measure to prevent the spread of the virus, leading to reduced poultry availability and potential shortages. These shortages can result in increased prices for canned chicken, impacting both consumers and businesses. Moreover, the crisis affects not only fried chicken but also other poultry products, causing a ripple effect throughout the industry. The canned chicken market is closely monitoring the situation and working to mitigate the impact on supply and demand. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
The canned chicken has become a staple in many pantries, offering a versatile and convenient option for preparing quick meals and family dinners. With its long shelf life, this nonperishable food item is an essential ingredient for various dishes, including pasta salads, green salads, and spaghetti dishes. Protein-rich and flavorful, canned chicken comes in different forms such as breast meat, dark meat, light meat, shredded, cubed, and packaged chicken strips. It is an affordable alternative to fresh chicken, especially during busy weeks or when cooking for large groups. Canned chicken is an easy addition to various dishes, from easy chicken carbonara to chicken fried rice. Pair it with cooked bacon, eggs, cream, garlic bread, and colorful vegetables for a rich and satisfying meal.
Despite its convenience, canned chicken remains a controversial subject due to concerns over its nutritional value and production methods. Critics argue that it is a highly processed food with high sodium content, raised in factory farms under inhumane conditions, and treated with antibiotics. However, canned chicken is fortified with essential vitamins such as Vitamin E, beta-carotene, and omega-3 fatty acids. Properly canned chicken is free from harmful pathogens and has an expiration date that ensures food safety. When using canned chicken, it is essential to follow cooking instructions carefully and use appropriate cooking equipment and safety measures to prevent food poisoning. Cooking chicken at the right temperature and using spices to enhance flavor can result in delicious and nutritious meals.
Market Scope |
|
Report Coverage |
Details |
Page number |
212 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.3% |
Market Growth 2024-2028 |
USD 1.32 billion |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key countries |
US, China, Canada, Germany, UK, Japan, France, Italy, Australia, and Spain |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ayam Sarl, Bumble Bee Foods LLC, Campbell Soup Co., Century Pacific Food Inc., Crider Foods, Danish Crown AS, Groot Holland B.V., Hannaford Bros. Co. LLC, Hormel Foods Corp., Keystone Meats, LunchOne, Raleys, Robert Damkjaer AS, SNS FOODS SP. Z O.O., Survival Frog, Tyson Foods Inc., Wegmans Food Markets, Werling and Sons Inc., and Wild Planet Foods Inc. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Product Type
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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