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The canned vegetables market size is forecast to increase by USD 8.05 billion at a CAGR of 4.4% between 2023 and 2028. The market is witnessing significant growth due to the increasing demand for natural food products and the trend towards label knowledge among consumers. With the rising interest in plant-based diets, canned vegetables have gained popularity as they offer extended shelf life and preserve nutritional qualities. However, the market faces challenges such as the risk of spoilage and shelf life concerns, which necessitate stringent quality control measures. Canning and preserving food products are essential processes to ensure food safety and maintain the nutritional value of vegetables. Despite these challenges, the market is expected to grow steadily due to the convenience and affordability of canned vegetables. Consumers value the extended shelf life and the ability to access a wide variety of vegetables throughout the year. The market is poised for growth, driven by these trends and the increasing demand for natural and convenient food options.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The canned tomatoes segment is estimated to witness significant growth during the forecast period. Canned vegetables, including canned tomatoes, occupy a significant position in the global food market, particularly within the realm of packaged foods. These food products offer numerous advantages, such as extended shelf life and convenience, making them popular choices for consumers seeking nutritious options.
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The canned tomatoes segment was the largest segment and was valued at USD 9.04 billion in 2018. Canned tomatoes, in particular, are widely used due to their versatility in various culinary applications. They provide depth of flavor and a rich color, making them essential in sauces, soups, stews, and casseroles. Nutritionally, canned tomatoes are a valuable addition to the canned vegetables category. They are rich in essential vitamins, including vitamin C and vitamin K, and contain the antioxidant lycopene, which is renowned for its health benefits. However, it's important to note that the nutrient content of canned vegetables can be influenced by environmental factors during the canning process. Proper processing techniques are crucial to preserve the nutrients and ensure the highest quality for consumers. Despite this, canned vegetables, including canned tomatoes, continue to be a go-to choice for those seeking convenient, nutritious meal solutions.
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APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to companies is Europe. The European market exhibits substantial growth, with Germany, France, and Spain being major contributors. Germany holds a prominent position as the leading importer of canned vegetables in Europe, importing approximately 1.8 million tons in 2022.
Although there was a slight decrease in 2021, the import volume has consistently grown at an average annual rate of 2.4%. Canned vegetables offer numerous nutritional benefits, making them a popular choice for consumers. They are rich in essential vitamins, minerals, and fiber, contributing to a healthy diet. Additionally, canned vegetables are an excellent option for preserving the nutritional profile of seafood, making them a staple in various European cuisines. Heart disease and high blood pressure are significant health concerns in Europe, and the consumption of canned vegetables can help mitigate these risks due to their nutritional benefits.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aditi Foods (India) Pvt. Ltd. - The company offers wide variety of canned vegetables such as baby corn, sweetcorn, baked beans, tomato and others.
Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:
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Market structure |
Fragmented |
YoY growth 2023-2024 |
4.1 |
The packaged foods market, including canned vegetables, has witnessed significant growth in recent years. This trend can be attributed to the increasing preference for convenience food products among the working population. The canning process, which involves preserving vegetables in an air-tight tin or aluminum can, has become a popular method for producing nutritious options that retain their original taste and nutritional qualities. Processing techniques such as peeling, chopping, and cooking are crucial in canning to ensure the vegetables maintain their texture and flavor. They are rich in essential nutrients like protein, fiber, vitamins, and omega-3 fatty acids. These nutrients contribute to maintaining a healthy lifestyle, making canned vegetables an attractive choice for consumers seeking nutritious meal options.
Furthermore, the market for canned vegetables caters to various consumer preferences, including those seeking organic food, clean-label foods, and chemical-free, natural food products. Consumers are increasingly becoming label-conscious, and canned vegetables with clear product labels that indicate the absence of artificial preservatives and additives are gaining popularity. The convenience offered by canned vegetables is a significant factor contributing to their market growth. They require minimal preparation time and can be easily stored for extended periods, making them a practical choice for consumers with busy lifestyles. Moreover, the canning process helps preserve the vegetables' nutritional qualities, ensuring that consumers receive a nutrient-dense product. The global production of canned vegetables continues to grow, with an increasing focus on innovation and product development to cater to diverse consumer preferences. The market for canned fruits is also experiencing similar trends, as consumers seek convenient and nutritious options for their daily meals.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rise in disposable income is notably driving market growth. The global market for canned vegetables is witnessing notable expansion due to the increasing disposable income of consumers in numerous regions. This financial growth empowers individuals to invest more in packaged food products, such as canned vegetables, which offer convenience and nutritional benefits. This income growth significantly boosts the purchasing power of Brazilian consumers, enabling them to allocate a larger portion of their budget towards healthier food alternatives, including canned vegetables.
Furthermore, processing techniques like peeling, chopping, and cooking are essential in the production of canned vegetables, ensuring their freshness and maintaining their nutritional value. These factors collectively contribute to the market's growth, making canned vegetables an attractive choice for consumers seeking convenient and nutritious meal options. Thus, such factors are driving the growth of the market during the forecast period.
Rising interest in plant-based diets is the key trend in the market. The market is experiencing significant growth due to the rising preference for natural food products and increased awareness of nutritional qualities. Canning is an effective method for preserving food products, providing an extended shelf life and maintaining their original taste and texture.
Furthermore, as consumer label knowledge becomes increasingly important, canned vegetables offer transparency in their ingredients and nutritional information. In the United States, the trend toward plant-based diets is driving demand for canned vegetables as a convenient and nutritious alternative to meat-based products. Similar trends are observed in Canada, with approximately 2 million individuals identifying as vegan in 2022. These demographic shifts are fueling the growth of the market. Thus, such trends will shape the growth of the market during the forecast period.
Growing cases of product recalls is the major challenge that affects the growth of the market. The market experiences ongoing challenges due to the rising number of product recalls, which negatively impacts consumer trust and entails substantial financial and reputational consequences for manufacturers.
Furthermore, this recall affected a 4-pack of the product with a best before date of December 2025. Such incidents underscore the necessity of rigorous quality control procedures during production to prevent contamination and ensure consumer safety. In the fast-paced lifestyle of the working population, the demand for canned vegetables remains high. However, consumers increasingly seek organic and clean-label foods with health benefits and free from chemicals. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
The market is witnessing significant growth due to the increasing consumption of packaged food products, including beverages and convenience food items, in the fast-paced lifestyle of the working population. Canning is an essential processing technique used to preserve food products, extending their shelf life and preventing food decomposition caused by environmental factors. This method involves peeling, chopping, and cooking vegetables before sealing them in air-tight tins or aluminum cans. Canned vegetables offer numerous health benefits, as they are free from chemicals and are often labeled as organic or clean-label foods.
Furthermore, consumers are increasingly seeking nutritional qualities in their food, leading to a growing demand for canned fruits, vegetables, meats, and even seafood like tuna, salmon, sardines, and anchovies. These canned food products are rich in essential nutrients such as protein, fiber, vitamins, and omega-3 fatty acids, making them nutritious options for individuals looking for convenient meals. The global production of canned food products is expected to continue growing, catering to the increasing demand for healthier alternatives in the food market.
Market Scope |
|
Report Coverage |
Details |
Page number |
209 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.4% |
Market growth 2024-2028 |
USD 8.04 billion |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 30% |
Key countries |
US, Germany, Canada, China, France, UK, Italy, Japan, Spain, and Australia |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Acroyali Holdings Qingdao Co Ltd., Aditi Foods (India) Pvt. Ltd., Ayam Sarl, B and G Foods Inc., Baxters Food Group Ltd., BONDUELLE SA, Conagra Brands Inc., Del Monte Foods Inc., Dole plc, General Mills Inc., Goya Foods Inc., Greenyard NV, Hirzel Canning Company and Farms, Inc, J Sainsbury plc, KYKNOS S.A, LA DORIA S.P.A., Princes Ltd., SATKO, Seneca Foods Corp., Tesco Plc, The Kraft Heinz Co., and Waitrose and Partners |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID -19 impact and recovery analysis and future consumer dynamics, market condition analysis for the market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Product
9 Market Segmentation by Type
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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