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The ceramic sanitary ware market size is forecast to increase by USD 25.01 billion at a CAGR of 9.45% between 2023 and 2028. The market's growth hinges on various factors, including a surge in spending on bathroom remodeling projects. Major brands are amplifying their investments and enlarging their manufacturing capacities to meet the escalating demand. Additionally, the accessibility of ceramic sanitary ware on online platforms is broadening, further stimulating market growth. These factors collectively underscore a robust expansion in the sanitary ware market, driven by both consumer demand and industry initiatives.
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Restaurants & hotels, as well as sanitary facilities in various settings such as sinks and showers, are increasingly focused on meeting the taste & preference of consumers while also adopting eco-friendlier and sustainable materials like clay. This trend has led to a rise in demand for sanitary ceramics and bathroom fittings, including toilet bowls, in a variety of locations such as factories, hospitals, educational institutes, public transportation stations, and other public locations. The hospitality industry, including hotels and resorts, as well as shopping malls, is experiencing a surge in demand for bathroom fixtures and table linen products to meet these evolving consumer preferences. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing expenditure on bathroom remodelling is a key driving factor impacting the market share growth. The average amount spent on bathroom products has rapidly grown in both emerging and developed economies over the past five years. Among the overall expenditure on bathroom products, this equipment accounts for around 30%-40% of the costs incurred. The other macro-level factors driving the rising average expenditure on bathrooms in emerging countries are rapid urbanization, changing consumer lifestyles, and the recent developments in the field of interior decoration.
Thus, the increased spending on bathroom equipment for better ergonomics is expected to be one of the key drivers for the market. The trend of bathroom remodelling is expected to continue being popular during the forecast period.
The adoption of bio-toilets is a key driving factor impacting the market share growth. A bio-toilet can disintegrate and decompose human waste into water and biogas. The decomposition of the biowaste is carried out by the bacteria present in the bio-digestion tank. The adoption of bio-toilets is common in the emerging economies of Asia and Africa, where sanitation is poor. It is expected that homeowners will also adopt bio-toilets in the future due to the advantages of these toilets.
The adoption of bio-toilets will benefit homeowners by reducing toilet maintenance cost in terms of cleaning sewage tanks at regular intervals and the installation of pipelines for sewage lines. Thus, the trend of adopting bio-toilets is expected to be a key factor in aiding the growth of the market during the forecast period.
Crawling defects of ceramics will be a major challenge negatively impacting the market share growth during the forecast period. Ceramic sanitary ware products are glazed with vitreous substances to obtain a glossy finish. The vitreous substance is fused into the sanitary ware through firing. During this process, a portion of the sanitary ware's body might look like it was never glazed, or the thickness of the glaze might be uneven over the surface. This defect is called a crawling defect, and it is commonly found in ceramic sanitary ware products.
A crawling defect is caused because of various factors such as glazing the ware when it is hot, when the sanitary ware is moist, due to the presence of foreign materials (dust, oil, and grease) over the sanitary ware, and the poor quality of the glaze. Thus, the finishing of the sanitary ware is affected.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Cera India- The company offers ceramic sanitary ware that includes EWCs, wash basins, special needs, urinals, cisterns, squatting pans, and other accessories. Also, the company offers building materials, which include sanitaryware, faucets, bath-ware, senator, and other building materials.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the residential segment will be significant during the forecast period. The market in the housing and construction sector is expected to grow at a steady pace during the forecast period. The demand for ceramic sanitary ware products is increasing due to the increase in the number of residential projects and buildings.
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The residential segment was valued at USD 23.02 billion in 2018. The increased expenditure on sanitary ware products for a better lifestyle by consumers, owing to the increase in disposable income, is one of the key factors for the increased demand for sanitary ware from the housing and construction industry. The increased expenditure on infrastructure development in APAC and the Middle East and the growing emphasis on sanitation in buildings by regulatory bodies are expected to fuel the demand for sanitary ware during the forecast period. Also, vendors are launching new products which significantly propel the segment and, in turn, the market in focus. Thus, the aforementioned factors will drive the market in focus during the forecast period.
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APAC is estimated to contribute 70% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, India, and Thailand are the top three countries in terms of the production and utilization of sanitary ware in APAC. The market in APAC is largely driven by factors such as the increased expenditure on toilets (particularly upgrades of toilets) and the expansion of manufacturing facilities of leading sanitary ware manufacturers in APAC. The wash closets, bidets, and washbasins are the key sanitary ware products used in APAC. However, other products like urinals, bidets, and pedestals are gaining traction among consumers in the emerging economies of APAC. The use of urinals is predominantly found in all commercial buildings in APAC, whereas bidets have a huge market in Japan. Such factors will increase the market in focus during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The ceramic sanitary ware market continues to flourish driven by its essential role in residential and commercial use, encompassing a wide range of bathroom fixtures and fittings made from durable ceramic materials. These products are valued for their durability, ease of maintenance, and aesthetic appeal, offering superior water resistance due to primary materials like feldspar, silica, ball clay, and kaolin. The market benefits from changing tastes and preferences of consumers, supported by government measures promoting hygiene and sanitation standards in commercial institutions, office spaces, and public facilities undergoing renovation and remodeling.
With increasing global tourism and business travel, there is a growing demand for bathtubs and other sanitary ware to augment guest comfort and safety in hotel chains adhering to stringent brand standards and regulations. The market's growth spans developed and developing countries, particularly in urban areas where residential and commercial buildings, apartment complexes, and office complexes adhere to stringent building codes and emphasize plumbing and sanitation efficiency. As the market evolves, innovations in water efficiency and compliance with regulations drive the adoption of new and innovative products, shaping ceramic sanitary ware market trends in terms of both volume and value.
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Market Scope |
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Report Coverage |
Details |
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Page number |
172 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.45% |
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Market growth 2024-2028 |
USD 25.01 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.42 |
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Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 70% |
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Key countries |
US, Brazil, China, India, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
CERA Sanitaryware Ltd., Colavene Spa, Doshi Ceramic Industries, Duravit AG, Eczacibasi Holdings co., Geberit International AG, Golf Ceramics Ltd., Hindware Ltd., Ideal Standard International NV, Imex Ceramics UK Ltd., Kohler Co., LIXIL Corp., Orient Ceramics, RAK Ceramics PJSC, Roca Sanitario SA, Somany Ceramics Ltd., Jaquar India, Toto Ltd., and Villeroy and Boch AG |
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Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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