Enjoy complimentary customisation on priority with our Enterprise License!
The clotheslines market size is forecast to increase by USD 59.7 million at a CAGR of 5.97% between 2024 and 2028. The growth of the market depends on several factors, including the benefits of natural drying, the reduction of carbon footprint, and the cost-effectiveness of alternatives to traditional dryers. Natural drying methods offer significant advantages, such as energy savings and minimal environmental impact, by utilizing ambient conditions to dry products. This approach helps reduce the carbon footprint associated with energy-intensive drying processes. Additionally, natural drying provides a cost-effective alternative to mechanical dryers, which require substantial energy consumption and maintenance costs. These factors collectively drive market growth as industries increasingly seek sustainable and economical drying solutions.
To learn more about this report, View Report Sample
The clothesline industry is evolving with technological breakthroughs such as the rotary washing line, a popular household device featuring a central pole and rotating arms. Unlike electric dryers, rotary lines offer energy conservation and eco-friendly laundry solutions amid rising urbanization and disposable incomes. The market sees growing environmental consciousness and demand for cost effective solutions. Innovations like adjustable height enhance usability, while strong brand presence and strategic advertising campaigns drive growth. Companies like DTG Recycle and Cascade Recycling support sustainability through recycling centers and recycling bins. Outdoor drying with rotary dryers provides a natural scent to clothes, reinforcing the market's potential. Expanding distribution networks and continuous product innovation bolster this segment against traditional tumble dryers. A cost effective solution for recycling centers involves energyefficient operations, utilizing wall mounted bins suitable for global edition and regional edition, and catering to an active lifestyle with mid range pricing. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The benefits of natural drying is one of the key drivers supporting the market growth. Artificial dryers do irreparable damage to clothes. Shrinkage, actual tears, and color transfer are the most commonly encountered problems Natural drying, on the other hand, is the process of drying clothes by exposing them to sunlight and wind. It is one of the most cost-effective, safest, and eco-friendly drying methods that enhance the average life expectancy of clothes.
Furthermore, the ultraviolet rays present in solar radiation aid in killing dust mites and bacteria and belching stains on clothes effectively, due to which clothes last longer. However, owing to the benefits of natural drying over artificial drying, consumers are expected to adopt natural drying on a large scale, which in turn is expected to drive the market during the forecast period.
Innovative product launches is the key trend in the market. Market vendors, such as Rope & Plastic Group of Companies, have produced slim, lightweight, portable, adjustable, durable, flexible, and cost-effective clotheslines. For instance, Eco dry clotheslines launched by Rope & Plastic Group of Companies feature multiple height adjustability, variable height tension systems, hidden wheels, and rust- and UV-resistant options.
Moreover, these clotheslines are the right match for households that have less physical space inventory to accommodate traditional clotheslines. Thus, the emergence of new product offerings is estimated to drive the market over the forecast period.
Reducing average household spaces is one of the factors hindering market growth. Space management plays a vital role in the overall cost structure of households. Owing to increasing real estate prices, space utilization is one of the chief space management concerns in recent times.
However, clotheslines need comparatively bigger space than the other types of dryers for setup, and they need an adequate supply of sunlight and wind to dry clothes. Artificial dryers, on the other hand, are compact, portable, and available in different shapes that suit the different needs of consumers. Hence, they are estimated to pose a significant challenge to clotheslines during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Minky Homecare - The company offers clotheslines such as Minky Duo Retractable Reel with 2 separate lines which create up to 30m of line drying space.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the offline segment will be significant during the forecast period. Products sold through physical stores are part of offline sales. The offline distribution segment offers the touch-and-feel experience to consumers and is considered the most influential means of marketing. During the forecast period, offline or physical stores are projected to expand on a large scale globally, providing an extensive reach and visibility to clotheslines.
Get a glance at the market contribution of various segments View the PDF Sample
The offline segment was valued at USD 122.10 million in 2018. Clotheslines are available in most organized retail stores globally, such as variety stores, branded stores, specialty stores, hypermarkets, and departmental stores. In 2022, the offline distribution segment accounted for the highest market share as offline distribution channels, including proprietary retail outlets, offer social experience, personalized attention, recommendations, a demo from the sales staff, easy returns, and zero waiting period. These factors are expected to augment the demand for the offline distribution channel and hence, drive the growth of the market during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is estimated to witness an accelerating growth momentum during the forecast period. With more than 50% of the rural population, APAC is considered one of the potential markets for clotheslines. Australia, one of the key countries in APAC, is home to prominent clotheslines vendors such as Australian Clothesline Manufacture, Austral Clothes Hoists, City Living Clotheslines, Daytek Australia, Rope and Plastic Group of Companies, and Versa line Clotheslines. China is flooded with both organized and unorganized clothesline manufacturers. Also, most APAC countries have favorable weather conditions for clothesline usage.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
India - Online Fashion Retail Market: India - Online Fashion Retail Market Analysis India - India - Size and Forecast
Online Clothing Rental Market: Online Clothing Rental Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, South Korea, UK, Germany - Size and Forecast
Islamic Clothing Market: Islamic Clothing Market Analysis Middle East and Africa, APAC, Europe, North America, South America - Saudi Arabia, United Arab Emirates, Turkey, Indonesia, Pakistan - Size and Forecast
The market shows significant market potential driven by advancements in technologies and demand for cost-effective solutions. In urban areas with limited space and spatial constraints, wall-mounted and freestanding clotheslines are popular. Energy-efficient operations appeal to consumers prioritizing sustainability. The market offers home improvement products in 40 meters and 50 meters sizes, made from aluminum and steel, catering to commercial, economy, and mid-range segments. Product diversification and price competitiveness enhance brand reputation and product quality. Despite supply chain disruptions, the market thrives on active lifestyles and the convenience of energy-efficient drying solutions. Recycling centers further support sustainability. Global, regional, and forecast editions highlight growth trends, emphasizing the importance of product diversification in maintaining a competitive edge.
Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.97% |
Market growth 2024-2028 |
USD 59.7 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
5.29 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 30% |
Key countries |
China, India, US, Germany, and Australia |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Air Dry Clotheslines, Austral Clothes Hoists Pty Ltd., Australian Clothesline Manufacture, Brabantia Branding BV, City Living Clotheslines, ClevaCover PL, Daytek Australia Pty Ltd., Dube TradePort, Evolution Clotheslines, Freudenberg and Co. KG, Freudenthal Manufacturing Inc., Griffon Corp., Minky Homecare, and Rope and Plastic Group of Companies |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.