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The cocktail mixers market size is projected to increase by USD 6.82 Billion, at a CAGR of 10.87% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends and factors. One notable trend is the increasing demand for low-alcoholic beverages, as consumers seek healthier alternatives to traditional cocktails. Another trend is the growing adoption of flavored alcoholic drinks, which cater to diverse taste preferences and offer unique experiences. However, the market also faces challenges, including increasing anti-alcohol campaigns on television and social media, which may negatively impact sales. Additionally, the market is competitive, with numerous players vying for market share. Despite these challenges, the market is expected to continue growing, driven by consumer preferences for convenience, variety, and innovation in the cocktail mixers category.
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The market share growth by the on-trade segment will be significant during the forecast period. Revenue outlets such as bars, restaurants, cafes, clubs, hotels, etc. Products sold through retail channels, such as alcoholic beverages spirits, beer, spirits, water, mixers, and various foods. The sale and distribution of products in the alcohol market required one to adopt a totally different approach and practice than in the store.
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The on-trade segment was valued at USD 4.40 billion in 2018. In this market, the owner and manager of the bar and restaurant and the professionals working at each store play a vital role in the sales process of each cocktail mixer. Vodka and gin are among the most commonly used base spirits for cocktails. Other factors include products and types of outlets, including tastings, giveaways, contests, discounts, free drinks, and more. Thus, this segment is contributing to the growth of the market in focus during the forecast period.
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Europe is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The global market has captured a sizable portion of the entire market in Europe. Millennials' rising taste and desire for ready-to-drink cocktails, as well as an increasingly health-conscious customer base toward healthy drinks, are drivers for the growth of the regional market. The market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. UK and Germany are the largest shareholders of the market in Europe due to the growth in the consumption of low-fat, low calories, and enhanced flavored beverages. The demand for the market has greatly increased in the region. The consumer attraction toward innovative products, especially in the design of cans, is also boosting the growth of the market in the region during the forecast period.
The cocktail mixers market is a significant segment of the alcoholic beverages industry, driven by the growing popularity of cocktails and innovative products. Taste enhancers are increasingly being used to improve the overall taste experience of these drinks. The industry's growth is being propelled by major trends such as the introduction of innovative products and packaging. Emerging economies, particularly in Asia Pacific, are expected to offer significant opportunities for market expansion. However, the coronavirus pandemic and resulting lockdown orders have disrupted the supply chain and distribution channels, impacting trade. Consumer inclination towards healthier options has led to the development of low-alcohol, lemonade, and non-alcoholic cocktail mixers. The extensive range of flavors and taste preferences cater to sophisticated tastes, with an emphasis on health consciousness. Alcohol content is a key consideration for consumers, with many opting for mixers that offer a balance between taste and alcohol content. The market is expected to continue growing, driven by these trends and consumer preferences.
The demand for cocktail mixers is on the rise, fueled by the increasing popularity of low-alcoholic drinks. Consumers in developed countries such as the United States, Canada, Germany, and France are becoming more health-conscious, opting for beverages with lower alcohol content, like cocktails. Major vendors like Breweries are catering to this trend by introducing low-calorie, low-carb, gluten-free alcohol options, offering consumers a variety of choices. Factors such as consumer preference for healthier alcoholic beverages, heightened awareness of beverage nutrition, and the growing moderation trend in drinking habits are contributing to this surge in demand for low-alcoholic cocktails.
As a result, the market for cocktail mixers is expected to experience significant growth during the forecast period. This uptrend underscores the importance of having home bar essentials, including cocktail garnishes, bartender tools, cocktail making kits, mixology ingredients, drink mixers, bar accessories, cocktail bitters, cocktail strainers, cocktail stirrers, and cocktail glasses, readily available for enthusiasts and professionals alike.
The growing trend in the global market centers around the adoption of flavored alcoholic drinks, also known as infused liquors. These beverages, featuring flavoring agents and occasionally a hint of sugar, cater to a sweet palate and boast a lower alcohol content, making them particularly appealing to novice drinkers. They deviate from high-sugar liquors and may incorporate glycerine as well. Furthermore, these drinks are typically crafted using a base spirit such as vodka or white rum, which can be infused with a variety of flavors, including fruit extracts and sugar syrups. Cinnamon, for instance, is a popular choice for flavoring rum. Such practices are anticipated to drive market growth in the forecast period.
Moreover, the surge in popularity is complemented by the use of cocktail muddlers, drink dispensers, garnish accessories, cocktail jiggers, cocktail pourers, mixer shakers, drink infusers, cocktail straws, cocktail rimmers, drink flavorings, and cocktail slicers to enhance the drinking experience.
Increasing anti-alcohol campaigns on television and social media is the major challenge to the growth of the market. The involvement of online social media websites such as Facebook and Twitter has increased dramatically in recent years, creating a new environment in which adolescents and young adults may be open to and affected by alcohol-related information. Because of this, it results to young individuals are exposed to and exhibiting pro-alcohol words and pictures via online ads of drinking on personal pages, as well as limitless alcohol marketing on social media platforms that may reach underage users.
Furthermore, many countries and government agencies are focusing on different plans to reduce the rising amount of consumption of alcohol and use sophisticated online marketing techniques for alcohol. in May 2022, a WHO campaign highlighted glaring gaps in the regulation of alcohol marketing, it shows that the young generation and regular drinkers are highly targeted by alcohol marketing. Likewise, in July 2022, the Australian government announced a USD 6.7 million commitment to increase awareness of the harms associated with alcohol use among young on or before the age of 18. This type of campaign will impede the growth of the global market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market is evolving with a major trend towards healthier, premium products and innovative packaging. Quinine, lavender, and botanical ingredients are becoming popular in low-alcohol cocktails and nonalcoholic beverages, catering to health-conscious younger groups and the working population. The resurgence of cocktail culture is driven by changing lifestyles and urbanization, with both small and large players expanding their portfolios. E-commerce platforms, supermarkets, hypermarkets, and off-license retailers support the off-trade segment, while on-premise consumption thrives in nightclubs and bars. Innovative mixer flavors and fortified products with minerals and vitamins are enhancing at-home parties and on-trade distribution channels.
Further, the market is experiencing a surge in popularity, driven by health consciousness and demand for healthier products. Innovative packaging and premium spirits are enhancing the appeal of cocktail drinks, with a focus on plant-based beverages and juices. The quinine substance is prominent in the club soda segment, valued for its medical advantages. Socioeconomic factors and collaborations among prominent players are shaping the market in developed nations. Base ingredients and energy drinks are also influencing trends, catering to at-home parties and on-trade distribution channels. The rise of brands offering diverse and unique mixers underscores the market’s dynamic evolution.
Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.87% |
Market growth 2024-2028 |
USD 6.82 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.53 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 37% |
Key countries |
UK, US, Germany, Canada, and China |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Beverage Marketers, Bittermilk L L C, Britvic plc, East Imperial Beverages Corp., Fentimans Ltd., Fevertree Drinks Plc, Keurig Dr Pepper Inc., Liber and Co., Monin Inc., Q Tonic LLC, Round The Cocktails Pvt. Ltd., Royal Rose Syrups, SUCKERPUNCH GOURMET LLC, Sunny Sky Products, The Coca Cola Co., The London Essence Co., Thomas Henry GmbH, Three Cents Ltd., Tres Agaves Products LLC , True Fabrications Inc. d.b.a. Collins , and White Rock Products Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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