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The cognitive assessment and training market size is estimated to increase by USD 39.88 billion and grow at a CAGR of 48.1% between 2023 and 2028. The market for cost-effective online cognitive assessments is propelled by a growing emphasis on brain health and the demand for high-quality education. However, credibility concerns surrounding solutions and courses, along with misleading claims about cognitive learning products, pose challenges. Additionally, a lack of awareness further complicates the landscape. Despite these hurdles, there is a notable trend towards prioritizing cognitive well-being and educational excellence. This underscores the need for trustworthy, reliable offerings in the market. Efforts to address credibility issues and enhance consumer awareness are critical for sustaining growth and fostering a trustworthy environment for individuals seeking to improve cognitive abilities and educational outcomes through online platforms.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Total Brain: The company provides a neuroscience-based mental health and brain performance solution that begins with powerful self-monitoring and self-care apps for individuals, driving robust team analytics for enterprises and continuous monitoring for providers.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is expected to contribute significantly, accounting for 30% of the global cognitive assessment and training market's growth during the forecast period. The region benefits from a robust infrastructure for implementing cognitive assessment and training, particularly in developed countries. Key players like Bracket, CogniFit, ImPACT Applications, and others operating in the United States are driving market growth by providing reliable cognitive assessment solutions.
Economic development and technological advancements in different countries within the region create favorable conditions for market growth. These factors are expected to drive the cognitive assessment and training market's expansion during the forecast period.
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The market share growth by the large enterprise segment will be significant during the forecast period. A large company is typically one with more than 500 employees and significant revenue. Large organizations are those that have significant needs for cognitive assessment and training solutions to improve employee cognitive skills and optimize performance. The large enterprise segment of the cognitive assessment and training market is characterized by its size and complexity. These companies often have multiple departments and teams that require tailored training programs to meet their unique cognitive needs. In addition, large companies can operate in different industries such as healthcare, finance, and technology that require different types of cognitive training solutions.
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The large enterprise segment was valued at USD 1.31 billion in 2018. Cognitive assessment and training solutions offered to large companies include a variety of techniques such as cognitive-behavioral therapy, neurofeedback, and brain-training games. These solutions are specifically aimed at improving cognitive skills such as attention, memory, and problem-solving. The demand for cognitive assessment and training solutions in the enterprise segment is driven by several factors. One of the main drivers is the need to optimize employee performance and productivity. Large companies are constantly looking for ways to improve the cognitive skills of their employees in order to achieve better performance. Another factor is the growing awareness of the importance of cognitive health and its impact on overall well-being. Such factors are anticipated to drive the growth of the market during the forecast period.
In addressing the complex interplay of factors affecting cognitive health, hospitals and study teams leverage Artificial Intelligence (AI) for objective assessments and therapeutic drug development. Sedentary lifestyles, prevalent among the general populace, exacerbate cognitive decline, countered by AI-driven solutions. Chronic stress, poverty, and poor nutrition disproportionately affect the elderly population, leading to dementia and Alzheimer's disease. Recovery and cognitive skill enhancement are facilitated through AI-integrated interventions, combating busy lifestyles and migration issues. Virtual Reality and mobile applications offer innovative approaches in educational institutions, tackling learning challenges and mental health conditions like anxiety and depression. These advancements signify a paradigm shift in preserving cerebral functioning and central nervous system health amid modern societal challenges.
Cognitive assessments play a pivotal role in evaluating an individual's brain health and cognitive abilities, particularly in critical situations is the key factor driving the growth of the market growth. In the context of Alzheimer's Disease, anxiety, depression, and other mental health conditions, early diagnosis through cognitive assessments is crucial for effective treatment and management. The application niches of cognitive assessments extend beyond recruitment processes, reaching education facilities, healthcare institutions, and the elderly population. Artificial Intelligence (AI) and mobile technologies have revolutionized cognitive assessment and training, offering more affordable and accessible solutions compared to traditional pen-and-paper tests. Central nervous system functioning, including attention, concentration, and cognitive skills, can be assessed through these advanced methods. Chronic stress and neurological impacts, such as those caused by anxiety and depression, can also be monitored and addressed through AI-driven cognitive assessments. Busy lifestyles and learning challenges pose barriers to regular cognitive health checks.
Moreover, the online cognitive assessments, gamified for user engagement, offer a viable solution for the general populace and geriatric population. Ethical concerns regarding data collection and privacy must be addressed in the development and implementation of these assessments. Cognitive assessments are essential for diagnosing and managing various mental health conditions, including attention deficiencies, dementia, and neurological disorders. Neurologists, neuropsychologists, and neurosurgeons rely on these assessments for accurate diagnosis and treatment planning. Drug development in the field of cognitive health also benefits from these assessments, enabling researchers to measure the efficacy of potential treatments. Migration issues and language barriers can complicate the process of cognitive assessment and training. Mobile applications offer a solution for reaching diverse populations and addressing their unique needs. Mental health conditions, such as anxiety and depression, can be diagnosed and managed through these applications, contributing to improved overall health and well-being. Such factors will increase the market growth during the forecast period.
Gamification for cognitive assessment is a key trend influencing the market growth. Gamification is increasingly being used to make cognitive assessments interesting and engaging. Cognitive tasks can often be viewed as taxing, frustrating, and repetitive, leading to participant withdrawal. Integrating games into cognitive tasks increases learner engagement without compromising the scientific value and data quality of cognitive assessment and training solutions. Gamification in cognitive assessment and training enables brain stimulation and improves long-term learner engagement. Gamification impacts game design elements into cognitive tasks without compromising their scientific value, improving data quality, enhancing training effectiveness, and maximizing participant engagement. Therefore, some market vendors are integrating engaging games with their cognitive assessment and training solutions, leading to rapid market growth.
For example, criteria proposes to revolutionize candidate evaluation through gameplay. The company offers a game-based assessment known as Cogniify, the next-generation cognitive skills assessment for recruitment. The assessment consists of seven short, engaging games that measure cognitive ability and key attributes such as mental agility, cognitive speed, spatial validity, and numerical competence. The incorporation of gamification into cognitive assessment is expected to drive the growth of the market during the forecast period.
Credibility concerns related to solutions and courses are challenging the cognitive assessment and training market growth. The number of providers of cognitive assessment and training solutions is growing and is expected to grow even more in the coming years. As the number of providers grows, so do the issues related to the reliability of the courses and testing programs they offer and their ability to improve student achievement. The quality of programs offered by institutions and providers of cognitive assessment and training solutions is one of the primary concerns of users.
In addition, many institutions have a low brand presence and are unable to attract users. Cognitive training institutions and service providers are struggling to obtain the required accreditations, accreditations, and rankings according to industry benchmarks and are unable to attract students and their parents despite strong faculty and resources. Such factors are expected to challenge the growth of the market during the forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is burgeoning, driven by societal shifts like busy lifestyles and sedentary habits, impacting cerebral functioning and central nervous system health. Anxiety, depression, and learning challenges amplify the need for innovative solutions. Ethical concerns, regulatory hurdles, and trade regulations shape this landscape. Specialists, including neurologists, neuropsychologists, and neurosurgeons, play pivotal roles in addressing mental health conditions and neurological impacts. Education facilities and educational institutions deploy mobile technologies and virtual reality for enhanced learning experiences.
Moreover, elderly populations, facing migration issues and social isolation, benefit from tailored interventions targeting cognitive decline. Data collection fuels drug development and health management, combating deficiencies exacerbated by poor nutrition. Telehealth facilitates remote assessments and therapies, while mobile applications aid symptom monitoring. Cognitive assessment and training hold promise in improving processing speed, concentration, and short-term memory, essential in an increasingly demanding world. Artificial Intelligence (AI) applications are revolutionizing healthcare, particularly in addressing chronic stress and sleep disorders prevalent among the elderly and general populace. Hospitals utilize AI for patient care, while training algorithms enhance rater accuracy. Targeting symptoms, AI aids in developing therapeutic drugs, crucial for combating sedentary lifestyles and cognitive declines like short-term memory loss and delayed reaction times. Such factors will increase the market growth during the forecast period.
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Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 48.1% |
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Market growth 2024-2028 |
USD 39.88 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
33.85 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 30% |
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Key countries |
US, UK, Germany, China, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Brain Resource Inc., Cambridge Cognition Holdings Plc, CNS Vital Signs LLC, CogniFit Inc., Cogstate Inc., Koninklijke Philips N.V., LearningRx Inc., Lumos Labs, Manipal Education and Medical Group, neurocare group AG, Oxford Learning Centers Inc., Pearson Plc, Posit Science Corp., Quest Diagnostics Inc., Riverside Assessments LLC, Sherwood Childrens Assessment Center, Signant Health, The GL Education Group Ltd., Tulsa Center for Psychological Assessments, and WCG Clinical Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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