Enjoy complimentary customisation on priority with our Enterprise License!
The demand side platforms (DSP) for programmatic advertising market size is forecast to increase by USD 411.1 billion at a CAGR of 8.4% between 2023 and 2028. The market is shaping the future of digital advertising. The increasing use of digital platforms and the growing number of target audience appearances are key growth factors. The high penetration of augmented reality (AR) technology in the advertising sector is revolutionizing ad experiences, particularly in areas like Connected TV (CTV), video gaming, mobile gaming, e-commerce, and online shopping. Instantaneous bidding through Ad Exchanges enables real-time access to advertising space, enhancing campaign efficiency. However, the market's low transparency remains a significant challenge, necessitating the development of advanced audience measurement digital solutions. As the programmatic advertising landscape evolves, DSPs will continue to play a pivotal role in delivering targeted, personalized, and measurable ad campaigns.
_For_Programmatic_Advertising_Market_size_abstract_2024_v1.jpg.webp?v4.1.20)
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.