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The deodorants market size is forecast to increase by USD 13,089.7 billion at a CAGR of 6.99% between 2023 and 2028. The deodorant market is witnessing significant growth due to several key trends and drivers. Improving living standards and changing lifestyles are leading to increased demand for hygiene products, including deodorants. Young people, particularly those in emerging countries, are showing a preference for natural and organic deodorants made with lighter scents and free from aluminum. Body mists and refillable antiperspirants are also gaining popularity as consumers seek more sustainable options. The middle-income group is a significant market for deodorants, with brands like Old Spice and Secret catering to this demographic with their Dry Spray collection. Innovative promotional activities and the availability of counterfeit products pose challenges to market growth. Overall, the deodorant market is expected to continue its growth trajectory, driven by these trends and consumer preferences.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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