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The detergent market size is forecast to increase by USD 33.9 billion at a CAGR of 5.95% between 2023 and 2028. In the dynamic market, several key trends and growth factors are shaping its trajectory. The growing hospitality sector, with its increasing demand for commercial-grade detergents, is a significant growth driver. Simultaneously, the acceptance of liquid detergents over traditional powders is on the rise, driven by their convenience and superior cleaning performance. However, the market is not without challenges. Intense price wars among leading players are intensifying, putting pressure on profit margins and necessitating strategic pricing and innovation when it comes to laundry care. These trends and challenges are intricately linked, creating a complex yet exciting landscape for the detergent industry.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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