1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe: Year-over-year growth 2024-2029 (%)
- Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
5 Historic Market Size
- 5.1 DIY Home Improvement Market in Europe 2019 - 2023
- Historic Market Size - Data Table on DIY Home Improvement Market in Europe 2019 - 2023 ($ billion)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on the DIY Home Improvement Market in Europe
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share (2024-2029) (%)
- Data Table on Product - Market share (2024-2029) (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Lumber and landscape management - Market size and forecast (2024-2029)
- Chart on Lumber and landscape management - Market size and forecast (2024-2029) ($ billion)
- Data Table on Lumber and landscape management - Market size and forecast (2024-2029) ($ billion)
- Chart on Lumber and landscape management - Year-over-year growth (2024-2029) (%)
- Data Table on Lumber and landscape management - Year-over-year growth (2024-2029) (%)
- 8.4 Decor and indoor garden - Market size and forecast (2024-2029)
- Chart on Decor and indoor garden - Market size and forecast (2024-2029) ($ billion)
- Data Table on Decor and indoor garden - Market size and forecast (2024-2029) ($ billion)
- Chart on Decor and indoor garden - Year-over-year growth (2024-2029) (%)
- Data Table on Decor and indoor garden - Year-over-year growth (2024-2029) (%)
- 8.5 Painting and wallpaper - Market size and forecast (2024-2029)
- Chart on Painting and wallpaper - Market size and forecast (2024-2029) ($ billion)
- Data Table on Painting and wallpaper - Market size and forecast (2024-2029) ($ billion)
- Chart on Painting and wallpaper - Year-over-year growth (2024-2029) (%)
- Data Table on Painting and wallpaper - Year-over-year growth (2024-2029) (%)
- 8.6 Others - Market size and forecast (2024-2029)
- Chart on Others - Market size and forecast (2024-2029) ($ billion)
- Data Table on Others - Market size and forecast (2024-2029) ($ billion)
- Chart on Others - Year-over-year growth (2024-2029) (%)
- Data Table on Others - Year-over-year growth (2024-2029) (%)
- 8.7 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share (2024-2029) (%)
- Data Table on Distribution Channel - Market share (2024-2029) (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Offline - Market size and forecast (2024-2029)
- Chart on Offline - Market size and forecast (2024-2029) ($ billion)
- Data Table on Offline - Market size and forecast (2024-2029) ($ billion)
- Chart on Offline - Year-over-year growth (2024-2029) (%)
- Data Table on Offline - Year-over-year growth (2024-2029) (%)
- 9.4 Online - Market size and forecast (2024-2029)
- Chart on Online - Market size and forecast (2024-2029) ($ billion)
- Data Table on Online - Market size and forecast (2024-2029) ($ billion)
- Chart on Online - Year-over-year growth (2024-2029) (%)
- Data Table on Online - Year-over-year growth (2024-2029) (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
10 Market Segmentation by Product Category
- 10.1 Market segments
- Chart on Product Category - Market share (2024-2029) (%)
- Data Table on Product Category - Market share (2024-2029) (%)
- 10.2 Comparison by Product Category
- Chart on Comparison by Product Category
- Data Table on Comparison by Product Category
- 10.3 Tools - Market size and forecast (2024-2029)
- Chart on Tools - Market size and forecast (2024-2029) ($ billion)
- Data Table on Tools - Market size and forecast (2024-2029) ($ billion)
- Chart on Tools - Year-over-year growth (2024-2029) (%)
- Data Table on Tools - Year-over-year growth (2024-2029) (%)
- 10.4 Hardware - Market size and forecast (2024-2029)
- Chart on Hardware - Market size and forecast (2024-2029) ($ billion)
- Data Table on Hardware - Market size and forecast (2024-2029) ($ billion)
- Chart on Hardware - Year-over-year growth (2024-2029) (%)
- Data Table on Hardware - Year-over-year growth (2024-2029) (%)
- 10.5 Flooring - Market size and forecast (2024-2029)
- Chart on Flooring - Market size and forecast (2024-2029) ($ billion)
- Data Table on Flooring - Market size and forecast (2024-2029) ($ billion)
- Chart on Flooring - Year-over-year growth (2024-2029) (%)
- Data Table on Flooring - Year-over-year growth (2024-2029) (%)
- 10.6 Plumbing - Market size and forecast (2024-2029)
- Chart on Plumbing - Market size and forecast (2024-2029) ($ billion)
- Data Table on Plumbing - Market size and forecast (2024-2029) ($ billion)
- Chart on Plumbing - Year-over-year growth (2024-2029) (%)
- Data Table on Plumbing - Year-over-year growth (2024-2029) (%)
- 10.7 Market opportunity by Product Category
- Market opportunity by Product Category ($ billion)
- Data Table on Market opportunity by Product Category ($ billion)
11 Market Segmentation by End-User
- 11.1 Market segments
- Chart on End-User - Market share (2024-2029) (%)
- Data Table on End-User - Market share (2024-2029) (%)
- 11.2 Comparison by End-User
- Chart on Comparison by End-User
- Data Table on Comparison by End-User
- 11.3 Homeowners - Market size and forecast (2024-2029)
- Chart on Homeowners - Market size and forecast (2024-2029) ($ billion)
- Data Table on Homeowners - Market size and forecast (2024-2029) ($ billion)
- Chart on Homeowners - Year-over-year growth (2024-2029) (%)
- Data Table on Homeowners - Year-over-year growth (2024-2029) (%)
- 11.4 Renters - Market size and forecast (2024-2029)
- Chart on Renters - Market size and forecast (2024-2029) ($ billion)
- Data Table on Renters - Market size and forecast (2024-2029) ($ billion)
- Chart on Renters - Year-over-year growth (2024-2029) (%)
- Data Table on Renters - Year-over-year growth (2024-2029) (%)
- 11.5 DIY Enthusiasts - Market size and forecast (2024-2029)
- Chart on DIY Enthusiasts - Market size and forecast (2024-2029) ($ billion)
- Data Table on DIY Enthusiasts - Market size and forecast (2024-2029) ($ billion)
- Chart on DIY Enthusiasts - Year-over-year growth (2024-2029) (%)
- Data Table on DIY Enthusiasts - Year-over-year growth (2024-2029) (%)
- 11.6 Market opportunity by End-User
- Market opportunity by End-User ($ billion)
- Data Table on Market opportunity by End-User ($ billion)
12 Market Segmentation by Project Type
- 12.1 Market segments
- Chart on Project Type - Market share (2024-2029) (%)
- Data Table on Project Type - Market share (2024-2029) (%)
- 12.2 Comparison by Project Type
- Chart on Comparison by Project Type
- Data Table on Comparison by Project Type
- 12.3 Renovation - Market size and forecast (2024-2029)
- Chart on Renovation - Market size and forecast (2024-2029) ($ billion)
- Data Table on Renovation - Market size and forecast (2024-2029) ($ billion)
- Chart on Renovation - Year-over-year growth (2024-2029) (%)
- Data Table on Renovation - Year-over-year growth (2024-2029) (%)
- 12.4 Repair - Market size and forecast (2024-2029)
- Chart on Repair - Market size and forecast (2024-2029) ($ billion)
- Data Table on Repair - Market size and forecast (2024-2029) ($ billion)
- Chart on Repair - Year-over-year growth (2024-2029) (%)
- Data Table on Repair - Year-over-year growth (2024-2029) (%)
- 12.5 Decoration - Market size and forecast (2024-2029)
- Chart on Decoration - Market size and forecast (2024-2029) ($ billion)
- Data Table on Decoration - Market size and forecast (2024-2029) ($ billion)
- Chart on Decoration - Year-over-year growth (2024-2029) (%)
- Data Table on Decoration - Year-over-year growth (2024-2029) (%)
- 12.6 Market opportunity by Project Type
- Market opportunity by Project Type ($ billion)
- Data Table on Market opportunity by Project Type ($ billion)
13 Customer Landscape
- 13.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
14 Geographic Landscape
- 14.1 Geographic segmentation
- Chart on Market share by geography - 2024-2029 (%)
- Data Table on Market share by geography - 2024-2029 (%)
- 14.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 14.3 Europe - Market size and forecast (2024-2029)
- Chart on Europe - Market size and forecast (2024-2029) ($ billion)
- Data Table on Europe - Market size and forecast (2024-2029) ($ billion)
- Chart on Europe - Year-over-year growth (2024-2029) (%)
- Data Table on Europe - Year-over-year growth (2024-2029) (%)
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 14.4 Germany - Market size and forecast (2024-2029)
- Chart on Germany - Market size and forecast (2024-2029) ($ billion)
- Data Table on Germany - Market size and forecast (2024-2029) ($ billion)
- Chart on Germany - Year-over-year growth (2024-2029) (%)
- Data Table on Germany - Year-over-year growth (2024-2029) (%)
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 14.5 France - Market size and forecast (2024-2029)
- Chart on France - Market size and forecast (2024-2029) ($ billion)
- Data Table on France - Market size and forecast (2024-2029) ($ billion)
- Chart on France - Year-over-year growth (2024-2029) (%)
- Data Table on France - Year-over-year growth (2024-2029) (%)
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 14.6 UK - Market size and forecast (2024-2029)
- Chart on UK - Market size and forecast (2024-2029) ($ billion)
- Data Table on UK - Market size and forecast (2024-2029) ($ billion)
- Chart on UK - Year-over-year growth (2024-2029) (%)
- Data Table on UK - Year-over-year growth (2024-2029) (%)
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 14.7 Italy - Market size and forecast (2024-2029)
- Chart on Italy - Market size and forecast (2024-2029) ($ billion)
- Data Table on Italy - Market size and forecast (2024-2029) ($ billion)
- Chart on Italy - Year-over-year growth (2024-2029) (%)
- Data Table on Italy - Year-over-year growth (2024-2029) (%)
- Chart on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
- 14.8 Rest of Europe - Market size and forecast (2024-2029)
- Chart on Rest of Europe - Market size and forecast (2024-2029) ($ billion)
- Data Table on Rest of Europe - Market size and forecast (2024-2029) ($ billion)
- Chart on Rest of Europe - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of Europe - Year-over-year growth (2024-2029) (%)
- Market opportunity by geography ($ billion)
- Data Table on Market opportunity by geography ($ billion)
15 Drivers, Challenges, and Opportunity/Restraints
- 15.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 15.4 Market opportunities/restraints
16 Competitive Landscape
- 16.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 16.3 Landscape disruption
- Overview on factors of disruption
- 16.4 Industry risks
- Impact of key risks on business
17 Competitive Analysis
- 17.2 Company ranking index
- 17.3 Market positioning of companies
- Matrix on companies position and classification
- 17.4 BAUHAUS AG
- BAUHAUS AG - Overview
- BAUHAUS AG - Product / Service
- BAUHAUS AG - Key offerings
- SWOT
- 17.5 BAUVISTA GmbH and Co. KG
- BAUVISTA GmbH and Co. KG - Overview
- BAUVISTA GmbH and Co. KG - Product / Service
- BAUVISTA GmbH and Co. KG - Key offerings
- SWOT
- 17.6 EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG
- EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Overview
- EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Product / Service
- EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Key news
- EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Key offerings
- SWOT
- 17.7 Groupe Adeo
- Groupe Adeo - Overview
- Groupe Adeo - Product / Service
- Groupe Adeo - Key offerings
- SWOT
- 17.8 hagebau connect GmbH and Co.KG
- hagebau connect GmbH and Co.KG - Overview
- hagebau connect GmbH and Co.KG - Product / Service
- hagebau connect GmbH and Co.KG - Key offerings
- SWOT
- 17.9 HELLWEG Die Profi Baumarkte GmbH and Co. KG
- HELLWEG Die Profi Baumarkte GmbH and Co. KG - Overview
- HELLWEG Die Profi Baumarkte GmbH and Co. KG - Product / Service
- HELLWEG Die Profi Baumarkte GmbH and Co. KG - Key offerings
- SWOT
- 17.10 HORNBACH Holding AG and Co. KGaA
- HORNBACH Holding AG and Co. KGaA - Overview
- HORNBACH Holding AG and Co. KGaA - Business segments
- HORNBACH Holding AG and Co. KGaA - Key offerings
- HORNBACH Holding AG and Co. KGaA - Segment focus
- SWOT
- 17.11 Intergamma BV
- Intergamma BV - Overview
- Intergamma BV - Product / Service
- Intergamma BV - Key offerings
- SWOT
- 17.12 Kesko Corp.
- Kesko Corp. - Overview
- Kesko Corp. - Product / Service
- Kesko Corp. - Key offerings
- SWOT
- 17.13 Kingfisher Plc
- Kingfisher Plc - Overview
- Kingfisher Plc - Product / Service
- Kingfisher Plc - Key offerings
- SWOT
- 17.14 Maxeda DIY Group
- Maxeda DIY Group - Overview
- Maxeda DIY Group - Product / Service
- Maxeda DIY Group - Key offerings
- SWOT
- 17.15 Mr. Bricolage Group
- Mr. Bricolage Group - Overview
- Mr. Bricolage Group - Product / Service
- Mr. Bricolage Group - Key offerings
- SWOT
- 17.16 OBI GmbH and Co. Germany KG
- OBI GmbH and Co. Germany KG - Overview
- OBI GmbH and Co. Germany KG - Product / Service
- OBI GmbH and Co. Germany KG - Key offerings
- SWOT
- 17.17 REWE Group
- REWE Group - Overview
- REWE Group - Product / Service
- REWE Group - Key offerings
- SWOT
- 17.18 Travis Perkins Plc
- Travis Perkins Plc - Overview
- Travis Perkins Plc - Business segments
- Travis Perkins Plc - Key offerings
- Travis Perkins Plc - Segment focus
- SWOT
18 Appendix
- 18.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 18.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 18.4 Research methodology
- 18.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 18.9 360 degree market analysis
- 360 degree market analysis
- 18.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape