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The do-it-yourself (DIY) home improvement retailing market size is forecast to increase by USD 196.61 billion at a CAGR of 4.41% between 2023 and 2028. The DIY home improvement retailing market is experiencing significant growth, driven by the increasing trend towards personalized interior designing through DIY projects. Homeowners are increasingly seeking unique and customized home improvement solutions, leading to a greater emphasis on DIY projects. Another key trend is the adoption of augmented reality (AR) applications for home improvement projects, enabling consumers to visualize changes before making purchases. However, there is also a noticeable shift in consumer preference from DIY to Do-It-For-Me (DIFM) services, as time constraints and the complexity of projects become more prominent factors. Despite this, the DIY home improvement retailing market continues to offer substantial opportunities for growth, particularly in the areas of online sales and innovative product offerings.
The DIY home improvement retailing market is experiencing significant growth due to the DIY movement, which encourages consumers to take on home projects themselves rather than hiring professionals. Online stores have become a popular choice for DIYers, offering convenience, time savings, and competitive pricing. E-commerce revenues in this sector continue to rise, with DIYers purchasing a wide range of items online, including building materials, electrical work materials, lighting, tools and hardware, and DIY projects. Augmented reality (AR) technology is also transforming the DIY market, allowing consumers to visualize how DIY items will look in their homes before making a purchase.
Additionally, the trend towards zero-waste and sustainability is influencing DIYers to seek out eco-friendly materials and products. Consumers are increasingly turning to DIY resources online and in-store displays for inspiration and decision-making when it comes to home purchases, from painting and interior design to home decor initiatives and ready-to-assemble (RTA) furniture. Big-box retailers are responding to this trend by expanding their offerings and providing more comprehensive DIY resources. The growth of the DIY market is driven in part by increasing consumer disposable income, making home improvements an attractive investment for many.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The lumber and landscape management segment is estimated to witness significant growth during the forecast period. The DIY home improvement retailing market is experiencing notable growth due to the DIY movement gaining traction among consumers. This trend is driven by home purchases, which have increased the demand for DIY projects. Online stores are becoming increasingly popular as they offer convenience, time savings, and cost efficiency. However, the environmental concerns of consumers are also influencing the market. Zero-waste lifestyle and the reduction of plastic waste are key factors, leading to an emphasis on eco-friendly DIY manufacturing and the use of building materials, lighting, electrical work materials, tools and hardware, painting, wallpaper and supplies, and outdoor items. In-store displays in big-box retailers showcase a wide range of DIY projects, from terrace wall proofing to self-painting kits with frost and crackle effect sprays.
Moreover, DIY product manufacturers are also focusing on creating zero-waste products and reducing the use of hazardous chemicals and plastic substances to minimize environmental pollution. Augmented reality (AR) technology is being integrated into DIY resources to provide consumers with a more interactive and engaging shopping experience. The market is expected to grow significantly, with categories such as cutting trees for creative uses, door installation, bricklaying, and outdoor lawn maintenance being major contributors.
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The Lumber and landscape management segment accounted for USD 149.83 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in North America is experiencing significant growth, with the US and Canada being the leading countries in the region for DIY projects. In 2023, the US is expected to account for the largest market share due to economic recovery, increased consumer disposable income, and the popularity of DIY initiatives among millennials. Home improvement enterprises, such as Home Depot Inc. And Lowe's Companies Inc., are capitalizing on this trend by offering in-store displays and knowledge centers to promote DIY activities. Additionally, the availability of ready-to-assemble (RTA) furniture and bespoke interiors cater to consumers seeking cost-effective home decor solutions. Despite promoting DIY projects, these enterprises also offer Do-It-For-Me (DIFM) services to cater to customers who prefer professional installation.
Overall, the DIY home improvement market in North America is thriving, with consumers continuing to explore cost-effective home decor solutions and enterprises providing the necessary resources and services to meet their needs.
Our do-it-yourself (DIY) home improvement retailing market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The greater emphasis on DIY home improvement projects for personalized interior designing is the key driver of the market. The DIY (Do-It-Yourself) home improvement retailing market has experienced significant growth due to changing consumer preferences and lifestyles. In both developed and developing countries, the increasing number of working women and their involvement in home decoration decisions have driven the demand for DIY products. The DIY movement is popular in regions where labor costs are high, enabling consumers to save time and money by undertaking home improvement projects themselves. Online stores have emerged as a preferred platform for purchasing DIY items, with e-commerce revenues continuing to rise. Consumers are increasingly adopting a zero-waste lifestyle, leading to a growing interest in eco-friendly DIY projects.
Further, this trend is reducing the demand for plastic waste and environmental pollution caused by professional contractors and large-scale building projects. DIY manufacturers are responding to this shift by producing a wide range of products, including building materials, lighting, electrical work materials, tools and hardware, painting, wallpaper and supplies, outdoor items, and more. In-store displays in big-box retailers showcase these DIY products, attracting DIYers to purchase. Augmented reality (AR) technology is being used to enhance the DIY experience, allowing consumers to visualize the end result of their projects before making a purchase. DIY product manufacturers are also focusing on producing eco-friendly alternatives to hazardous chemicals and plastic substances, reducing the environmental impact of DIY projects.
DIY projects continue to gain popularity, with consumers seeking resources and inspiration from various channels. DIYers are turning to online platforms for ideas, tutorials, and supplies, making the DIY home improvement retailing market a dynamic and growing industry.
The uptake of AR applications for home improvement projects is the upcoming trend in the market. The DIY home improvement retailing market has witnessed significant advancements, driven by the growing DIY movement and the increasing preference for a zero-waste lifestyle among consumers. DIYers are increasingly turning to online stores for purchasing building materials, lighting, electrical work materials, tools and hardware, painting, wallpaper and supplies, outdoor items, and even DIY product manufacturers' offerings. The convenience of shopping online saves both time and money, making it an attractive option for many. However, the environmental impact of DIY projects should not be overlooked. DIY manufacturers and consumers are becoming more conscious of the use of hazardous chemicals and plastic substances in DIY products, leading to a shift towards eco-friendly alternatives.
Moreover, this trend is reflected in the increasing popularity of DIY paint products with zero-waste features, such as self-painting kits, frost effect spray, and crackle effect spray. Professional retailers, such as Kingfisher, are responding to these trends by upgrading their technology to offer a more seamless shopping experience. For instance, they have introduced web-enabled handheld devices for mobile checkout and inventory management, as well as mobile applications with enhanced in-store maps and live chat features. The use of augmented reality (AR) technology in catalogs provides a virtual preview of DIY products, enabling consumers to make informed decisions before making a purchase.
Despite the shift towards online shopping, offline retailers continue to play a significant role in the DIY home improvement market. Big-box retailers offer a wide range of DIY items and resources, providing consumers with a one-stop-shop for their DIY projects. However, the future of DIY retailing lies in the integration of technology and sustainability, with a focus on reducing plastic waste and minimizing environmental pollution.
The shifting consumer preference for DIFM from DIY culture is a key challenge affecting the market growth. The DIY home improvement retailing market is experiencing a shift as consumers increasingly opt for Do-It-For-Me (DIFM) services, particularly in mature markets like Western Europe and North America. This trend is driven by several factors, including an aging population seeking professional assistance and younger consumers lacking DIY skills. As a result, DIY retailers are witnessing a decline in sales as DIFM professionals turn to business-to-business (B2B) suppliers for materials instead of consumer-focused DIY stores. Moreover, the rise of online stores and e-commerce platforms has further disrupted the market, with consumers preferring the convenience and time-saving benefits of hiring professionals.
Consequently, the DIY movement, once synonymous with cost savings and zero-waste lifestyles, is now facing challenges from the environmental impact of professional work, including the use of hazardous chemicals and plastic substances, which contribute to environmental pollution. DIY manufacturers and retailers are responding to these trends by offering eco-friendly alternatives, such as DIY paint products with zero-waste labels, self-painting kits, and frost and crackle effect sprays. In-store displays and big-box retailers are also embracing augmented reality (AR) technology to provide DIYers with virtual resources and tutorials, making DIY projects more accessible and engaging. However, the DIY movement is not entirely disappearing.
Consumers continue to seek out DIY resources and items for smaller projects, outdoor work, and building materials, such as lighting, electrical work materials, tools, and hardware, and painting, wallpaper, and supplies. Offline retailers are adapting by offering specialized services and expertise, creating a symbiotic relationship between DIY and DIFM markets.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bauhaus.info - The company offers do-it-yourself home improvement retailing such as decorative stones, colored sand, and self-adhesive mosaics. Also, the company offers retail home improvement products such as wood, insulated walls, tiles, shower panels, metal fences, and garden fountains.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The DIY home improvement retailing market has experienced significant growth due to the DIY movement, with consumers preferring to take on home projects themselves rather than hiring professionals. This trend is driven by the desire to save time and money, as well as the increasing popularity of a zero-waste lifestyle. Online stores have become a major player in this market, with e-commerce revenues continuing to rise. However, offline sales still dominate, particularly for heavy building materials and hazardous chemicals. DIY manufacturers offer a wide range of products, including painting supplies, lighting, electrical work materials, tools and hardware, wallpaper and supplies, outdoor items, and DIY projects.
Moreover, many now focus on eco-friendly and sustainable options, such as zero-waste DIY items and DIY resources. In-store displays and big-box retailers continue to be important for DIYers, but the use of augmented reality (AR) technology is on the rise, allowing consumers to visualize products in their homes before purchasing. Despite the benefits of DIY, there are concerns about the use of plastic substances and hazardous chemicals in DIY products, leading to environmental pollution. DIY paint manufacturers are addressing this by producing DIY paint products with low or no VOCs, as well as offering self-painting kits, frost effect sprays, and crackle effect sprays.
Terrace wall proofing is another popular DIY project, with many manufacturers offering DIY resources and materials to help consumers create their own unique designs.
Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.41% |
Market growth 2024-2028 |
USD 196.61 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.29 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 41% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ace Hardware Corp., BayWa Bau and Gartenmarkte GmbH and Co. KG, Grafton Group plc, Groupe Adeo, hagebau connect GmbH and Co. KG, HORNBACH Holding AG and Co. KGaA, Kesko Corp., Kingfisher Plc, Menard Inc., Mr D.I.Y. Group M Berhad, OBI Group Holding SE and Co. KGaA, REWE Group, Stark Group AS, The Home Depot Inc., Travis Perkins Plc, ubyld, Wesfarmers Ltd., Wickes Group Plc, and Lowes Co. Inc. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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