Dried Fruits Market Analysis Europe, North America, APAC, Middle East and Africa, South America - US, China, UK, Germany, India - Size and Forecast 2024-2028

Dried Fruits Market Size 2024-2028 

The dried fruits market size is forecast to increase by USD 1.60 billion at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth due to several key trends and drivers. Firstly, the increasing preference for healthy snacking habits among consumers is fueling the demand for dried fruits as they are rich sources of essential vitamins, antioxidants, and vital nutrients. Additionally, dehydration processes preserve the nutritional value of these fruits, making them a popular choice for those following a health-conscious lifestyle. Moreover, the processed foods industry is incorporating dried fruits into various culinary applications due to their versatility and unique flavors. Artificial stimulants are being replaced with natural ingredients, such as dried fruits, to enhance the taste and nutritional value of processed foods. Sustainable packaging options are also gaining popularity in the market as consumers become more environmentally conscious. Online eateries aggregators have made it easier for consumers to order dried fruits and other healthy snacks online, further boosting market growth. However, the market faces challenges such as the negative impacts of climatic change on horticulture, which can affect the availability and quality of raw materials. It is crucial for market players to adapt to these challenges by implementing sustainable farming practices and exploring alternative sourcing options to ensure a consistent supply of high-quality dried fruits.

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Dried fruits have gained significant popularity among health-conscious consumers in the US market due to their nutritional benefits. These nutritious snacks are rich in essential vitamins, minerals, fibers, proteins, and unsaturated fats, making them an ideal choice for those following protein-rich diets. The increasing health consciousness among consumers has led to a shift from processed foods containing artificial stimulants towards clean-label products like dehydrated fruits. Dried fruits undergo dehydration processes to preserve their vital nutrients, making them a convenient and healthy alternative to fresh fruits. The stressful work culture in the US has resulted in consumers looking for ready-to-eat and ready-to-cook food options.

Further, dried fruits cater to this demand, providing fiber and potassium, folate and magnesium, vitamin C, and antioxidants. They are also a great source of energy and can be used in various culinary applications. Moreover, dried fruits are an excellent snacking option for those following a healthy diet chart. They are free from added sugars and provide essential nutrients, making them a preferred choice over processed snacks. The channel proliferation of dried fruits in the US market is expected to continue due to their versatility, convenience, and nutritional benefits.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product
  • Raisins
  • Dates
  • Apricots
  • Figs
  • Others
• Distribution Channel
  • Supermarkets and hypermarkets
  • Convenience stores
  • Online
• Geography
  • Europe
    • Germany
    • UK
  • North America
    • US
  • APAC
    • China
    • India
  • Middle East and Africa
  • South America

By Product Insights

The raisins segment is estimated to witness significant growth during the forecast period. Dried fruits, such as raisins, apricots, figs, dates, and berries, have gained popularity in the US market due to their nutritional benefits and extended shelf life. These fruits undergo a natural drying process that concentrates their nutrients and sugars, making them high in essential vitamins, minerals, and calories. Raisins, for instance, are rich in iron, copper, vitamin K, potassium, manganese, and boron. Boron, specifically, is known to support bone and joint health, aid in wound healing, and enhance cognitive function. Raisins and other dried fruits are also packed with antioxidants, which help protect cells from damage caused by aging and lifestyle-related disorders, such as obesity.

Further, the drying process preserves these antioxidants, making them more potent than in their fresh counterparts. Organic food products, including dried fruits, are increasingly preferred by health-conscious consumers, further fueling market growth. In the bakery and confectionery industries, dried fruits are used as ingredients to add texture, flavor, and nutritional value to various products.

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The raisins segment accounted for USD 2.06 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Europe holds a substantial position in The market, serving as a significant consumer and producer. The European market's growth is fueled by the increasing recognition of dried fruits' health advantages, such as their rich fiber, vitamin, and mineral content. Dried fruits have gained popularity in European diets as snacks and components in various food applications, including breakfast cereals, bakery products, and confectionery. Notable European producers, including Turkey, Greece, and Spain, are celebrated for their top-tier dried fruits, such as apricots, figs, raisins, and dates. These countries' production is bolstered by favorable climatic conditions and long-standing cultivation traditions, ensuring a steady flow of superior quality products. Dried fruits, particularly organic ones, offer a longer shelf life than their fresh counterparts, making them a convenient and healthy option for consumers dealing with obesity and lifestyle-related disorders.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The growing prominence of e-commerce is the key driver of the market. The rising health consciousness among consumers has driven significant growth in the market for dried fruits as they offer numerous nutritional benefits. These nutrient-dense snacks are rich in unsaturated fats, proteins, vitamins, and fibers, making them an ideal addition to protein-rich diets and diet charts. With the increasing preference for nutritious snacks, online distribution channels have emerged as a popular platform for purchasing dried fruits.

Additionally, e-commerce platforms enable consumers to access a wide range of dried fruit brands from various regions, making it convenient for them to meet their nutritional needs. Major online retailers, such as Amazon, Alibaba, and eBay, offer personalized shopping assistance and suggestions on dried fruits, enhancing the overall shopping experience. The ease of purchasing dried fruits online, coupled with their numerous health benefits, is expected to continue driving the growth of this market.

Market Trends

Increasing preference for healthy snacking is the upcoming trend in the market. In today's health-conscious society, consumers are prioritizing nutritious snacking options to support their active lifestyles and manage their weight. Dried fruits have emerged as a popular choice due to their rich nutritional benefits, including unsaturated fats, proteins, vitamins, and fibers. These snacks offer a significant nutritional value compared to processed alternatives, making them an ideal addition to a balanced diet. With the rising concern over obesity and the importance of maintaining a healthy weight, the demand for dried fruits as a nutritious snack option has flooded. Consumers appreciate the convenience of dried fruits as they can be easily carried and consumed throughout the day, ensuring they receive essential vitamins and nutrients to fuel their bodies.

Market Challenge

The negative impacts of climatic change on horticulture is a key challenge affecting the market growth. Dried fruits have gained significant popularity among consumers due to their nutritional benefits and use as nutritious snacks. Consumers are increasingly conscious of their health and are incorporating protein-rich diets and unsaturated fats into their diet charts. Dried fruits, rich in proteins, vitamins, fibers, and unsaturated fats, make an excellent addition to such diets. However, the production of dried fruits can be adversely affected by various weather conditions and environmental factors. Extreme weather conditions, such as heat waves, cold waves, and floods, can negatively impact horticultural output.

Additionally, pollution levels and deforestation can alter the climate, leading to global warming and unfavorable conditions for fruit production.  Despite these challenges, the demand for dried fruits remains strong, making it a resilient market. Consumers continue to seek out these nutrient-dense snacks as part of their health-conscious lifestyle choices.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Angas Park: The company offers dried fruits such as Angas Park Whole Prunes, Angas Park Medjool Dates, and Angas Park Diced Apricots.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Absolute Organic
• Agthia Group PJSC
• Bergin Fruit and Nut Co. Inc.
• Ceres Enterprises Ltd.
• Dohler GmbH
• Geobres S.A.
• KBB NUTS PVT. LTD.
• Kiril Mischeff Ltd.
• LIOGAM Forys Kot Przeslak sp. j.
• Lion Raisins
• National Raisin Co.
• Ocean Spray Cranberries Inc.
• Paradise Fruits Solutions GmbH and Co. KG
• Royal Nut Co.
• Sun Maid Growers of California
• Sunbeam Foods
• Sunsweet Growers Inc.
• Traina Dried Fruit Inc.
• Woodland Foods Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

Dried fruits have gained significant popularity among health-conscious consumers as nutritious snack options. These fruits, including raisins, apricots, figs, dates, and berries, are rich in essential vitamins, minerals, proteins, unsaturated fats, and fibers. Consumers are increasingly incorporating dried fruits into their diet charts due to their nutritional benefits. The trend of protein-rich diets and the rising prevalence of obesity and lifestyle-related disorders have fueled the demand for dried fruits. Dried fruits are used in various food applications, such as bakery and confectionery, breakfast cereals, beverages, and ready-to-cook food. The bakery industry has witnessed the launch of fiber-rich cakes, muffins, snacks, cereal bars, and breakfast bars made with dried fruits. Millennials are particularly drawn to dried fruits due to their long shelf life and convenience. Organic food products, such as dried fruits, are in high demand as consumers seek clean label products free from adulteration during processing.

Additionally, the dehydration processes used to preserve fruits help retain vital nutrients, making dried fruits an excellent source of anti-oxidants and essential vitamins. Sustainable packaging options and waste minimization are crucial considerations in the market. Companies are focusing on extended shelf life and ready-to-use food to cater to the stressful work culture and the increasing demand for processed foods. Online eateries aggregators offer a convenient way for consumers to purchase dried fruits and other healthy snacking options. Dried fruits are an essential component of a balanced diet, providing natural protein, fiber, and essential vitamins and minerals. Athletes and individuals with high carbohydrate intake requirements also benefit from the nutritional benefits of dried fruits. Fiber and potassium, folate and magnesium, and vitamin C are some of the vital nutrients found in dried fruits.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across Europe, North America, APAC, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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