E-Commerce Retail Market Size 2024-2028
The e-commerce retail market size is forecast to increase by USD 4,061.3 billion at a CAGR of 11.2% between 2023 and 2028. The market is witnessing significant growth, driven by the increasing use of digital devices for purchasing everyday basics and luxury items. Headless e-commerce architecture, which separates the front-end presentation layer from the back-end services, is gaining popularity for its flexibility and faster time-to-market. Market trends include the integration of artificial intelligence for personalized shopping experiences and the adoption of augmented reality for enhanced product visualization. Payment gateways and digital wallets are becoming essential features for seamless transactions, while security remains a top priority with the implementation of advanced security features. Strict regulatory policies related to compliance and customer protection further fuel market growth. Overall, the market is poised for continued expansion, driven by technological innovations and evolving consumer preferences.
What will be the Size of the Market During the Forecast Period?
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Modality
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
5 Historic Market Size
- 5.1 Global E-Commerce Retail Market 2018 - 2022
- Historic Market Size - Data Table on Global E-Commerce Retail Market 2018 - 2022 ($ billion)
- 5.2 Product segment analysis 2018 - 2022
- Historic Market Size - Product Segment 2018 - 2022 ($ billion)
- 5.3 Modality segment analysis 2018 - 2022
- Historic Market Size - Modality Segment 2018 - 2022 ($ billion)
- 5.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 5.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)
6 Qualitative Analysis
- 6.1 The Impact of AI on Global E-Commerce Retail Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 7.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2023-2028 (%)
- Data Table on Product - Market share 2023-2028 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Apparel and accessories - Market size and forecast 2023-2028
- Chart on Apparel and accessories - Market size and forecast 2023-2028 ($ billion)
- Data Table on Apparel and accessories - Market size and forecast 2023-2028 ($ billion)
- Chart on Apparel and accessories - Year-over-year growth 2023-2028 (%)
- Data Table on Apparel and accessories - Year-over-year growth 2023-2028 (%)
- 8.4 Groceries - Market size and forecast 2023-2028
- Chart on Groceries - Market size and forecast 2023-2028 ($ billion)
- Data Table on Groceries - Market size and forecast 2023-2028 ($ billion)
- Chart on Groceries - Year-over-year growth 2023-2028 (%)
- Data Table on Groceries - Year-over-year growth 2023-2028 (%)
- 8.5 Footwear - Market size and forecast 2023-2028
- Chart on Footwear - Market size and forecast 2023-2028 ($ billion)
- Data Table on Footwear - Market size and forecast 2023-2028 ($ billion)
- Chart on Footwear - Year-over-year growth 2023-2028 (%)
- Data Table on Footwear - Year-over-year growth 2023-2028 (%)
- 8.6 Personal and beauty care - Market size and forecast 2023-2028
- Chart on Personal and beauty care - Market size and forecast 2023-2028 ($ billion)
- Data Table on Personal and beauty care - Market size and forecast 2023-2028 ($ billion)
- Chart on Personal and beauty care - Year-over-year growth 2023-2028 (%)
- Data Table on Personal and beauty care - Year-over-year growth 2023-2028 (%)
- 8.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
- 8.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Modality
- 9.1 Market segments
- Chart on Modality - Market share 2023-2028 (%)
- Data Table on Modality - Market share 2023-2028 (%)
- 9.2 Comparison by Modality
- Chart on Comparison by Modality
- Data Table on Comparison by Modality
- 9.3 Business to business (B2B) - Market size and forecast 2023-2028
- Chart on Business to business (B2B) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Business to business (B2B) - Market size and forecast 2023-2028 ($ billion)
- Chart on Business to business (B2B) - Year-over-year growth 2023-2028 (%)
- Data Table on Business to business (B2B) - Year-over-year growth 2023-2028 (%)
- 9.4 Business to consumer (B2C) - Market size and forecast 2023-2028
- Chart on Business to consumer (B2C) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Business to consumer (B2C) - Market size and forecast 2023-2028 ($ billion)
- Chart on Business to consumer (B2C) - Year-over-year growth 2023-2028 (%)
- Data Table on Business to consumer (B2C) - Year-over-year growth 2023-2028 (%)
- 9.5 Consumer to consumer (C2C) - Market size and forecast 2023-2028
- Chart on Consumer to consumer (C2C) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Consumer to consumer (C2C) - Market size and forecast 2023-2028 ($ billion)
- Chart on Consumer to consumer (C2C) - Year-over-year growth 2023-2028 (%)
- Data Table on Consumer to consumer (C2C) - Year-over-year growth 2023-2028 (%)
- 9.6 Market opportunity by Modality
- Market opportunity by Modality ($ billion)
- Data Table on Market opportunity by Modality ($ billion)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 11.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 11.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 11.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 11.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 11.8 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 11.9 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 11.10 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 11.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 11.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 11.13 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 11.14 South Korea - Market size and forecast 2023-2028
- Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
- Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
- Chart on South Korea - Year-over-year growth 2023-2028 (%)
- Data Table on South Korea - Year-over-year growth 2023-2028 (%)
- 11.15 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
- 11.16 France - Market size and forecast 2023-2028
- Chart on France - Market size and forecast 2023-2028 ($ billion)
- Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Chart on France - Year-over-year growth 2023-2028 (%)
- Data Table on France - Year-over-year growth 2023-2028 (%)
- 11.17 Italy - Market size and forecast 2023-2028
- Chart on Italy - Market size and forecast 2023-2028 ($ billion)
- Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
- Chart on Italy - Year-over-year growth 2023-2028 (%)
- Data Table on Italy - Year-over-year growth 2023-2028 (%)
- 11.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Alibaba Group Holding Ltd.
- Alibaba Group Holding Ltd. - Overview
- Alibaba Group Holding Ltd. - Business segments
- Alibaba Group Holding Ltd. - Key news
- Alibaba Group Holding Ltd. - Key offerings
- Alibaba Group Holding Ltd. - Segment focus
- SWOT
- 14.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 14.6 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 14.7 Best Buy Co. Inc.
- Best Buy Co. Inc. - Overview
- Best Buy Co. Inc. - Business segments
- Best Buy Co. Inc. - Key news
- Best Buy Co. Inc. - Key offerings
- Best Buy Co. Inc. - Segment focus
- SWOT
- 14.8 Coupang Inc.
- Coupang Inc. - Overview
- Coupang Inc. - Business segments
- Coupang Inc. - Key offerings
- Coupang Inc. - Segment focus
- SWOT
- 14.9 eBay Inc.
- eBay Inc. - Overview
- eBay Inc. - Product / Service
- eBay Inc. - Key offerings
- SWOT
- 14.10 Etsy Inc.
- Etsy Inc. - Overview
- Etsy Inc. - Product / Service
- Etsy Inc. - Key news
- Etsy Inc. - Key offerings
- SWOT
- 14.11 Flipkart Internet Pvt. Ltd.
- Flipkart Internet Pvt. Ltd. - Overview
- Flipkart Internet Pvt. Ltd. - Product / Service
- Flipkart Internet Pvt. Ltd. - Key offerings
- SWOT
- 14.12 Inter IKEA Holding BV
- Inter IKEA Holding BV - Overview
- Inter IKEA Holding BV - Product / Service
- Inter IKEA Holding BV - Key news
- Inter IKEA Holding BV - Key offerings
- SWOT
- 14.13 Rakuten Group Inc.
- Rakuten Group Inc. - Overview
- Rakuten Group Inc. - Business segments
- Rakuten Group Inc. - Key news
- Rakuten Group Inc. - Key offerings
- Rakuten Group Inc. - Segment focus
- SWOT
- 14.14 Reliance Retail Ltd.
- Reliance Retail Ltd. - Overview
- Reliance Retail Ltd. - Product / Service
- Reliance Retail Ltd. - Key offerings
- SWOT
- 14.15 Shopify Inc.
- Shopify Inc. - Overview
- Shopify Inc. - Product / Service
- Shopify Inc. - Key offerings
- SWOT
- 14.16 Target Corp.
- Target Corp. - Overview
- Target Corp. - Product / Service
- Target Corp. - Key news
- Target Corp. - Key offerings
- SWOT
- 14.17 The Kroger Co.
- The Kroger Co. - Overview
- The Kroger Co. - Product / Service
- The Kroger Co. - Key news
- The Kroger Co. - Key offerings
- SWOT
- 14.18 Walmart Inc.
- Walmart Inc. - Overview
- Walmart Inc. - Business segments
- Walmart Inc. - Key news
- Walmart Inc. - Key offerings
- Walmart Inc. - Segment focus
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations