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The electrolyte mixes market share is expected to increase by USD 2.28 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 11.54%.
This electrolyte mixes market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers electrolyte mixes market segmentation by end-user (human and animal) and geography (North America, Europe, APAC, South America, and MEA). The electrolyte mixes market report also offers information on several market vendors, including Abbott Laboratories, Cargill Inc., Fonterra Co operative Group Ltd., LyteLine LLC, Nuun and Company Inc., PepsiCo Inc., Sequel Natural Ltd., Tailwind Nutrition, The Coca-Cola Co., and Ultima Replenisher among others.
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The health benefits are notably driving the electrolyte mixes market growth, although factors such as lack of awareness and availability of electrolyte mixes may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the electrolyte mixes industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Electrolyte Mixes Market Driver
The increasing awareness of several health benefits will drive the electrolyte drinks market in the upcoming years. Owing to the presence of essential salts such as sodium, potassium, calcium, and others, the consumption of electrolyte mixes has increased significantly among health-conscious consumers. The fact that electrolyte mixes improve electrolyte balance in the body makes it a viable choice for consumers to maintain the stimulation of body muscles and nerves. Electrolyte mixes also help in delaying the onset of fatigue and enhance endurance capacity. Also, the increasing adoption of electrolyte mixes for relaxing muscles, regulating body temperatures, and maintain blood pH levels will drive the market growth during the forecast period.
Key Electrolyte Mixes Market Challenge
The lack of awareness and availability of electrolyte mixes is one of the primary challenges hindering the growth of the market. Electrolyte mixes such as ORS powder are not as popular as their counterparts, such as sports drinks and electrolyte drinks. They are among the primary medicines used in curing dehydration and diarrhea. However, in many developing nations, people with low health awareness are unaware of the use of electrolyte mixes during diarrhea to prevent or treat dehydration and replenish the lost electrolytes. Also, their sales generate a low margin of profit for vendors because of high subsidies on the price of electrolyte mixes. Hence, in many countries, electrolyte mixes are mainly distributed by large NGOs, such as UNICEF. These factors limit the growth of the electrolyte mixes market in developing countries.
This electrolyte mixes market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the electrolyte mixes market encompasses successful business strategies deployed by the key vendors. The electrolyte mixes market is fragmented and the vendors are distinguishing their products and service offerings through clear and unique value propositions to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The electrolyte mixes market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by End-user
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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