Enterprise Mobility Management (Emm) Market Analysis APAC, Europe, North America, South America, Middle East and Africa - China, US, Germany, UK, Japan - Size and Forecast 2024-2028

Enterprise Mobility Management Market Size 2024-2028 

The enterprise mobility management market size is forecast to increase by USD 75.37 billion at a CAGR of 21.22% between 2023 and 2028. The modern business landscape is witnessing a significant shift towards mobility and flexibility. With the rapid adoption of Bring Your Own Device (BYOD), employees are increasingly using their personal devices for work purposes. Simultaneously, the remote working model is gaining popularity, enabling professionals to work from anywhere, at any time. This trend is further fueled by the growing adoption of mobile devices, which offer unparalleled convenience and flexibility. Employees can now access critical business applications and data from their smartphones or tablets, enabling them to stay connected and productive on the go. This mobility revolution is transforming the way businesses operate, offering numerous benefits such as increased productivity, reduced costs, and enhanced employee satisfaction.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

Enterprise mobility management (EMM) refers to the set of policies, technologies, and practices that enable IT administrators to manage mobile devices, such as smartphones and laptops, in an enterprise environment. EMM solutions include Mobile Device Management (MDM), Mobile Application Management (MAM), Mobile Content Management (MCM), and Mobile Security. Cloud-based EMM has gained popularity due to its flexibility and ease of use. It allows IT administrators to manage and secure mobile devices and applications from a centralized location. Mobile device provisioning is an essential feature of EMM, enabling the automatic configuration of devices and applications.

Mobile security is a critical aspect of EMM, with encryption, data wiping, and cybersecurity solutiions being essential components. With the increasing use of mobile devices in the enterprise, sensitive information is at risk of being compromised through security breaches. Université de Sherbrooke, a Canadian research institution, is conducting research projects on EMM and 5G services to improve workflow automation and enhance the security infrastructure for connected mobile devices. TD SYNNEX, a leading IT distributor, is partnering with EMM vendors to offer enterprise systems and security solutions to businesses. BYOD programs have led to a mobile workforce that requires flexible EMM solutions to manage and secure devices and applications. EMM solutions are essential for businesses to ensure the security of their critical data and protect against cyber threats. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Rapid adoption of BYOD policy is notably driving market growth. To maintain a competitive edge in today's dynamic business environment, organizations are increasingly embracing the concept of a mobile workforce. The flexibility and convenience offered by Bring Your Own Device (BYOD) policies enable employees to work from various locations and time zones, while accessing both personal and corporate data using their preferred devices.

Moreover, the adoption of BYOD policies has led to significant cost savings for businesses, as they no longer have to bear the expense of providing hardware devices to their employees. In 2022, smartphones held the largest market share in the global Enterprise Mobility Management (EMM) market, owing to their widespread usage and affordability. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

Increasing adoption of EMM solutions in BFSI security is the key trend in the market. Enterprise Mobility Management (EMM) solutions have gained significant traction in various industries, particularly in sectors like healthcare and life sciences, supply chain management, and verticals that require private content access for employees working remotely or on-the-go.

Moreover, with the increasing trend of cloud deployment, EMM solutions offer flexibility, scalability, and affordability, making them an essential tool for businesses to enhance operational efficiency and reduce costs. Financial institutions, especially in the BFSI sector, have adopted EMM solutions to secure their critical financial and personal data. The need for stringent security compliance and the increasing number of cyber threats have made it mandatory for businesses to invest in advanced security measures. Thus, such trends will shape the growth of the market during the forecast period.

Major Market Challenge

Privacy and compliance associated with EMM is the major challenge that affects the growth of the market. Enterprise Mobility Management (EMM) market solutions enable organizations to manage and secure their mobile ecosystems, offering benefits such as cloud deployment, flexibility, scalability, and affordability. However, privacy and compliance are crucial considerations in this market. With the collection and management of sensitive information, including employee data, device information, and corporate data accessed through mobile devices, organizations must address privacy concerns and ensure compliance with data protection laws.

Moreover, various jurisdictions impose data protection regulations and industry-specific compliance requirements, such as the European Union's General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Health Insurance Portability and Accountability Act (HIPAA) for the healthcare industry. Hence, the above factors will impede the growth of the market during the forecast period

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

BlackBerry Ltd: The company offers enterprise mobility management such as BlackBerry enterprise mobility suite.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Beijing NationSky Network Technology Co. Ltd.
• Cisco Systems Inc.
• Citrix Systems Inc.
• Codeproof Technologies Inc.
• GoTo
• International Business Machines Corp.
• Ivanti Software Inc.
• Matrix42 GmbH
• Microsoft Corp.
• Mitsogo Inc.
• ProMobi Technologies Pvt. Ltd.
• Quest Software Inc.
• SAP SE
• SIA CYONE
• Snow Software
• Sophos Ltd.
• SOTI Inc.
• VMware Inc.
• Zoho Corp. Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

By End-user 

The large enterprise segment is estimated to witness significant growth during the forecast period. Large enterprises, characterized by their sizeable workforces, intricate IT infrastructures, and diverse business operations, necessitate specialized Enterprise Mobility Management (EMM) solutions.

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The large enterprise segment was the largest segment and valued at USD 14.28 billion in 2018. Scalability is a crucial factor for these organizations, which often manage a significant number of mobile devices, such as laptops, tablets, and smartphones, distributed among various departments and locations. EMM systems designed for large enterprises must effectively handle this volume, ensuring optimal performance and user experience. Hence, such factors are fuelling the growth of this segment during the forecast period.

Regional Analysis

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APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Enterprise Mobility Management (EMM) refers to the set of policies, technologies, and practices that enable Large Enterprises to manage and secure Corporate resources on employee-owned or company-issued Laptops, Tablets, and other mobile devices. With the increasing adoption of Remote work practices, ensuring Remote security has become a top priority. EMM solutions provide Management controls, Workflows, and Mobile security protocols to Manage corporate devices, protect against Vulnerabilities, and ensure Data encryption using Cryptographic hash and Digital signature. Cybersecurity professionals and Developers utilize AI-powered Authentication mechanisms like Multifactor authentication and AI-powered authentication to enhance security. Hence, such factors are driving the market in APAC during the forecast period.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• End-user Outlook
  • Large enterprises
  • SMEs
• Deployment Outlook
  • On premise
  • Cloud based
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

Enterprise mobility management (EMM) refers to the practices, technologies, and tools that enable IT administrators to manage mobile devices, such as smartphones and laptops, in a business context. Cloud-based EMM solutions have gained significant traction due to their flexibility and ability to support bring-your-own-device (BYOD) programs. Mobile device management (MDM) is a key component of EMM, allowing administrators to provision, configure, and secure mobile devices. Mobile application management (MAM) is another essential aspect of EMM, focusing on managing and securing enterprise applications on mobile devices. Mobile security is a critical concern for enterprise mobility, with cybersecurity solutions such as data wiping, encryption, and cyberattack protection essential for safeguarding sensitive information.

Moreover, Université de Sherbrooke's research projects have highlighted the importance of 5G connectivity in enhancing enterprise mobility, enabling faster and more reliable communication between connected mobile devices and enterprise systems. Market leaders in EMM include TRUCE Software, 3Eye Technologies, and TD SYNNEX, providing security systems, workflow automation, and business continuity solutions. Dealers and distributors play a vital role in promoting brand identity and reaching business clients with EMM solutions. With the increasing use of mobile devices in the workforce, productivity and business continuity are crucial, making security infrastructure a top priority for IT administrators. Security breaches and the potential loss of critical data are significant concerns, necessitating robust security measures. The mobile workforce's flexibility and the growing adoption of BYOD programs make EMM an essential investment for businesses.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies