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The global entrance floor mat market share is expected to increase by USD 756.65 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 2.52%.
This global entrance floor mat market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the global entrance floor mat market segmentation by application (indoor floor mat and outdoor floor mat), material (coir, cotton, nylon, polypropylene, rubber, vinyl, and others), and geography (APAC, NorthAmerica, Europe, MEA, and SouthAmerica). The global entrance floor mat market report also offers information on several market vendors, including 3M Co., American Floor Mats LLC, Bergo Flooring AB, Checkers Safety Group, Cintas Corp., Crown Matting Technologies, Eagle Mat & Floor Products, Forbo Holding Ltd, Milliken and Co., and UniFirst Corp. among others.
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Based on our research output, there has been a negative impact on the market growth during and after the post-COVID-19 era. The premiumization through product innovation is notably driving the global entrance floor mat market growth, although factors such as high competition from unorganized players may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global entrance floor mat market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Global Entrance Floor Mat Market Driver
The premiumization through product innovation is one of the key factors driving the growth of the global entrance floor mat market. Entrance floor mats are essential commodities of everyday use. They prevent injuries by reducing slips and falls. Entrance floor mats help users build the first line of defense to prevent moisture and dirt from entering the premises of the house and damaging the flooring. In developed economies, consumers are willing to spend extra on high-quality premium products. Vendors use various materials to manufacture entrance doormats. Some vendors offer premium floor mats made of premium-quality materials. These premium-grade mats will not mold, rot, or grow mildew. These are also resistant to extreme temperatures. Many vendors offer innovative products in terms of design and features that improve the performance of the products and guarantee ease of use. For instance, NoTrax, a key player in the market, offers the Brilliant Step Brush logo mat, which is a custom-printed brush entrance mat used for indoor and outdoor applications.
Key Global Entrance Floor Mat Market Trend
The technological advances in entrance matting products will fuel the global entrance floor mat market growth. One of the developments in synthetic materials is polypropylene. Products that are made out of polypropylene are bonded thermally. A thermostatic polymer is used in the production of products that require both flexibility and toughness. For instance, 3M has developed a technologically advanced entrance floor mat that is a specialized product available in the shape of a series of aluminum-framed mats. This is mainly used in high-traffic and wheeled-traffic environments. The 3M Nomad Optima Plus mats are available in closed construction, open construction, and slim version variants. Similarly, the Traffic Mat from Cintas Corp. is a high-traction floor mat. It features the highest traction rating ever recorded by the National Floor Safety Institute (NFSI) for greater slip resistance to meet safety regulations. The Traffic Mat features the tire tread technology to grip the floor and a heavy rubber backing to decrease mat movement as mat movement can lead to issues such as buckling and curling. Owing to the development of these advanced products, the market is expected to grow during the forecast period.
Key Global Entrance Floor Mat Market Challenge
The high competition from unorganized players is a major challenge for the global entrance floor mat market growth. Well-established global vendors face high competition from unorganized players. Unorganized players are not registered with the government, and their terms of employment are neither fixed nor regular. These unorganized players offer similar products to those offered by the major vendors. Therefore, brand and price constitute two of the key differentiating factors between the organized and unorganized players. Moreover, many consumers in developing economies do not prefer to invest in branded floor mats. Most unorganized players target these consumers with their cheap and low-quality offerings. In the global entrance floor mat market, unorganized players remain dominant as they enjoy a number of advantages. The main advantage for these players is the low operating cost and investment required in this market. This factor directly creates an impact on the pricing of the products. Therefore, high competition from unorganized players is a major challenge for well-established manufacturers and the global market.
This global entrance floor mat market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global entrance floor mat market as a part of the global home furnishings market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the global entrance floor mat market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the global entrance floor mat market encompasses successful business strategies deployed by the key vendors. The global entrance floor mat market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The global entrance floor mat market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the global entrance floor mat market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global home furnishings market includes the following core components:
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by Application
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
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