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The Equestrian Equipment Market size is forecast to increase by USD 3.13 billion, at a CAGR of 4.8% between 2023 and 2028. The market is experiencing significant growth due to several key drivers. The increasing participation in equestrian sports, fueled by the growing popularity of events such as the Olympics and the European Championships, is driving market growth. Additionally, companies are focusing on new product launches to cater to the evolving needs of equestrian athletes. Furthermore, the availability of pre-owned and rented equestrian equipment is providing cost-effective solutions for those entering the sport, broadening its reach. These trends are expected to continue, contributing to the market's steady expansion.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The rider equipment segment is estimated to witness significant growth during the forecast period. Horse racing is a popular recreational and competitive activity that requires specialized equipment to ensure both rider and horse comfort and safety. The market caters to various riding disciplines, from dressage to jumping, and includes certified helmets, protective vests, specialized footwear, and safety gear such as airbag vests. Equestrian events showcase the latest trends in advanced materials, e-commerce platforms, and fashionable riding apparel made from cruelty-free products, recycled plastics, organic cotton, and vegan leather.
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The rider equipment segment was the largest and was valued at USD 5.73 billion in 2018. Riders prioritize safety and comfort, leading to the demand for lightweight fabrics, raw material prices, and luxury products. Tailored equipment, communication devices, and accessories like harness saddlery, bridle designs, gloves, horse boots, and blankets enhance the riding experience. Recreational and leisure activities, such as equestrian tourism, also contribute to the market's growth. The equestrian equipment industry focuses on rider and horse safety, transparency in the supply chain, and specialized gear for various riding disciplines.
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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market caters to the demands of individuals and institutions engaged in outdoor pursuits, with a focus on rider safety and equine health in Olympic sport, recreational riding, and equestrian activities. Smart sensors and monitoring devices provide performance insights, ensuring safety and comfort for both rider and horse. Equine wearables, such as body protectors made of lightweight materials and moisture-wicking fabrics, are essential rider equipment. Equestrian culture focuses the importance of safety gear, including air vests and helmets, adhering to safety regulations. Sporting goods retailers offer a wide range of equine equipment, including biodegradable products, to cater to the growing disposable incomes of the equestrian community. Dressage and show jumping are popular equestrian sports that require specialized equipment, while recreational riding demands versatile gear. Overall, the market for horse riding equipment continues to evolve, driven by technological advancements and the commitment to enhancing the horse riding experience.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ariat International Inc. - The company offers equestrian equipment such as riding clothing, equestrian footwear, apparel, and belts.
Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:
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Market structure |
Fragmented |
YoY growth 2023-2024 |
3.5 |
The market is experiencing significant growth due to the increasing popularity of equestrian sports and recreational riding. Riders prioritize safety and comfort, leading to the demand for certified helmets, protective vests, airbag vests, and specialized athletic footwear. Advanced materials, such as moisture-wicking fabrics, are used to create tailored equipment that enhances both rider and horse comfort. E-commerce platforms have made it easier for customers to access a wide range of equestrian equipment, including saddles, bridles, and communication devices. Riding disciplines, such as dressage and show jumping, require specialized gear, including body protectors and specialized apparel. Equestrian events attract a large and affluent community, with disposable incomes driving demand for high-quality, advanced safety gear. Communication and riding apparel have also gained popularity, allowing riders to stay connected and comfortable during equestrian activities. Overall, the market is expected to continue growing, driven by the increasing popularity of horse riding and the desire for safety and comfort. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing participation in equestrian sports is notably driving market growth. The market is experiencing growth due to the rise in horse riding participation worldwide. This significant participation underscores the demand for various equestrian equipment, ranging from fundamental tack to specialized gear catering to both recreational and competitive riders. In the United States, the equestrian community has witnessed a remarkable expansion in 2023, with a substantial increase in membership and fan engagement. With a total of 480,000 participants, the market for equestrian equipment is thriving. This trend is driven by the availability of advanced materials, such as lightweight fabrics and recycled plastics, used in the production of certified helmets, protective vests, and other safety gear. Equestrian events, both recreational and competitive, further fuel the demand for specialized footwear, tailored equipment, and luxury products. E-commerce platforms have made it easier for consumers to access a wide range of equestrian equipment, including accessories like saddles, bridle designs, and communication devices.
The focus on rider comfort and horse comfort, along with the increasing popularity of cruelty-free products, organic cotton, and vegan leather, has led to a transparent supply chain and a growing emphasis on safety equipment in the equestrian industry. Riding apparel, gloves, horse boots, blankets, and other recreational and leisure activities also contribute to the market's growth. The market is diverse and dynamic, catering to various riding disciplines and offering specialized gear for different riding styles and preferences. Despite raw material price fluctuations, the market for equestrian equipment continues to evolve, driven by the passion and dedication of horse riders worldwide. Thus, such factors are driving the growth of the market during the forecast period.
Increasing focus of companies on new product launches is the key trend in the market. The market is experiencing a notable trend towards the development and launch of innovative products, prioritizing the comfort, protection, and style of both horses and riders. Vendors are responding to shifting consumer preferences and market dynamics by introducing advanced equipment.
Other trends include the increasing popularity of certified helmets, protective vests, and specialized footwear. Additionally, there is a growing demand for safety gear such as airbag vests, as well as tailored equipment, cruelty-free products, and eco-friendly materials like recycled plastics, organic cotton, and vegan leather. The market also witnesses a rising preference for lightweight fabrics, luxury products, and transparent supply chains. Rider comfort and horse comfort remain key considerations, with specialized gear and accessories such as saddles, riding apparel, gloves, horse boots, and blankets catering to various riding disciplines and bridle designs. The market encompasses a wide range of recreational and leisure activities, from competitive equestrian sports to recreational riding. Thus, such trends will shape the growth of the market during the forecast period.
Availability of pre-owned and rented equestrian equipment is the major challenge that affects the growth of the market. The market is experiencing a shift in consumer behavior due to the growing popularity of pre-owned and rented gear for horse riding. This trend is transforming the industry landscape, offering both advantages and challenges for market participants. E-commerce platforms have emerged as key players in this sector, enabling consumers to purchase second-hand items at economical prices. This trend is particularly attractive to budget-conscious riders and those new to the sport, who may be reluctant to make substantial investments in new equipment. The availability of certified helmets, protective vests, specialized footwear, and other safety gear in the pre-owned market ensures that riders prioritize their safety without compromising on cost. Furthermore, the trend aligns with the rising demand for cruelty-free, eco-friendly products, as many pre-owned items are made from recycled plastics, organic cotton, and vegan leather. As the equestrian sports and recreational riding industries continue to evolve, there is a growing emphasis on rider comfort and horse comfort.
Advanced materials, lightweight fabrics, and transparent supply chains are becoming increasingly important in the production of specialized gear, saddles, riding apparel, and accessories. Riding disciplines and bridle designs continue to diversify, requiring communication and innovation from equestrian equipment manufacturers. Despite the growth of the pre-owned market, the demand for luxury products and tailored equipment remains strong. Raw material prices and the production of high-end, specialized gear can be costly, making it essential for companies to focus on rider and horse comfort, as well as safety, to justify the investment. The market is expected to continue its expansion, driven by the fusion of fashion, technology, and the desire for unique, functional gear for various riding activities and leisure pursuits. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
The market is a significant industry within the broader equestrian sports sector, encompassing a wide range of products designed to enhance both rider comfort and horse comfort during various riding disciplines. Key product categories include certified helmets, protective vests, specialized footwear, and safety gear such as airbag vests. E-commerce platforms have revolutionized the market, making it easier for consumers to access specialized equipment for horse riding events and recreational activities. Advanced materials like lightweight fabrics and recycled plastics are increasingly being used to create innovative, high-performance equestrian equipment. The market also caters to the fashion-conscious rider with tailored riding apparel, gloves, horse boots, blankets, and bridle designs.
Cruelty-free products, organic cotton, and vegan leather are becoming popular choices among environmentally-conscious consumers. Rider safety remains a top priority, with an emphasis on communication and transparency in the supply chain. Luxury products and accessories, such as saddles and specialized gear, continue to be in demand, catering to the needs of both professional and recreational riders. The equestrian tourism industry also contributes significantly to the market, driving demand for equestrian equipment for leisure activities. Raw material prices and rider comfort are key factors influencing market trends.
Market Scope |
|
Report Coverage |
Details |
Page number |
201 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.8% |
Market growth 2024-2028 |
USD 3.13 billion |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
US, China, Canada, UK, Australia, Germany, Japan, France, Italy, and India |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alfa Jump, Ariat International Inc., Bates Saddles, Beval saddlery, Cavallo GmbH and Co. KG, Charles Owen, Devoucoux, GEMS International, Hermes International SA, HKM Sports Equipment GmbH, Horseware Products Ltd., LeMieux Ltd, Mariam International, Nunn Finer, SALEHA INTERNATIONAL, Sharie International, Weatherbeeta USA Inc., and Weaver Equine |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID -19 impact and recovery analysis and future consumer dynamics, market condition analysis for the market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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