Overview of the professional development market in Europe
Market research analysts at Technavio have predicted that the professional development market in Europe will grow steadily at a CAGR of more than 4% by 2020. The emergence of several technologies that enhance the delivery of professional development courses is considered to be one of the primary growth factors for this market. For instance, blended learning can be used to enhance the professional development model by combining features of both in-person and online learning and also includes features like real-time video conferencing sessions. Technological advancements have also led to the development of online communities or virtual environments where teachers with similar interests and professional needs can work in collaboration, exchange ideas, and also gain expert advice. These virtual environments also allow for collegiality, mentoring, and professional affiliation. Learning objects and interactive web tools are other technologies that help learners grasp or revise complex concepts and also complete assigned tasks efficiently.
The rise in adoption of smartphones and the increase in internet penetration will lead to the incorporation of mobile learning to enhance the delivery of professional development courses. Mobile learning enables educators to circumnavigate time constraints and also access learning material from anywhere. Mobile learning can be implemented as a blended learning option and can also be an effective replacement for traditional offline learning through printed material. This will help vendors to gain a competitive advantage over their competitors and also widen their customer base. Mobile learning will also enable the increasing use of teleconferencing and distance learning by teachers and will emerge as one of the major trends that will gain traction in the professional development for teachers market in the coming years.
Competitive landscape and key vendors
This is an emerging market and is expected to gain traction in a consistent pace during the forecast period. The market is characterized by the presence of several established and regional vendors and appears to be highly competitive. To survive the competition and gain a considerable share of the market, vendors offering professional development training have the need to offer functionalities that address the unique needs of their target customers. Vendors have started focusing on expanding their traditional professional development portfolio to incorporate digitalized and online offerings. Also, the coming years will see a number of established vendors acquiring small vendors and this will further intensify the vendor competition in the market.
The leading vendors in the market are -
- Discovery Education
- Edmodo
- McGraw-Hill Education
- Pearson Education
The other prominent vendors in the market are Cambridge English Teacher, CAST Professional Learning, Creative Education, Creativity Workshop, Digital Learning Tree, ETI Malta, ETS Global, Goethe-Institut, Houghton Mifflin Harcourt, Kaizen Teaching School Alliance, Learners Edge, Lynda.com, and Regent.
Segmentation by end-user and analysis of the professional development market in Europe
- K-12
- Higher education
- Pre-K-12
During 2015, the K-12 education segment accounted for about 60% of the total market share and dominated the professional development in the education market. K-12 teachers use online professional development courses to be professionally competent and also allow for flexibility in terms of time along with customization of courses as per their needs. Moreover, K-12 educators who teach STEM subjects are adopting professional development courses to focus on acquiring deeper subject knowledge and to also introduce interdisciplinary techniques in STEM education.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the professional development market in Europe?
- What are the key market trends impacting the growth of the professional development market in Europe?
- What are the challenges to market growth?
- Who are the key vendors in the professional development market in Europe?
- What are the market opportunities and threats faced by the vendors in the professional development market in Europe?
- Trending factors influencing the market shares of Europe.
- What are the key outcomes of the five forces analysis of the professional development market in Europe?
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