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The Europe motorcycle accessories market size is forecast to increase by USD 613.14 million, at a CAGR of 4.98% between 2023 and 2028. The European motorcycle accessories market is experiencing significant growth, driven by the increasing demand for enhanced safety features and advanced technology integrations. One of the primary trends shaping the market is the high adoption of security and anti-theft devices, as motorcycle owners seek to protect their investments. Another trend is the growing demand for navigation systems, which provide riders with real-time traffic information and route planning capabilities. Additionally, fluctuations in raw material prices continue to impact the market, with suppliers and manufacturers adjusting production costs accordingly. Overall, the European motorcycle accessories market is poised for continued growth, driven by these trends and the evolving needs of consumers.
The market is witnessing significant growth due to the increasing popularity of motorcycle tourism and urban mobility. Motorcycle enthusiasts are investing in advanced communication systems, smart helmets, and GPS navigation for long-distance travel and rider safety. Smart helmets with Bluetooth connectivity, air-purifying filters, and smartphone applications are gaining popularity among riders. Rider comfort is another key factor driving the market growth. Conventional motorcycle accessories such as luggage, safety gear, and spare parts continue to be in demand. E-commerce platforms have made it easier for customers to purchase these accessories online. Urban mobility and fuel efficiency are also important factors influencing the market.
Furthermore, motorcycle ownership is on the rise as more people look for cost-effective and eco-friendly transportation options. Advanced communication systems and safety gear are essential for urban riders, making these accessories a must-have. The European motorcycle accessories market is expected to grow at a steady pace in the coming years, with a focus on innovation and technology to enhance rider safety and comfort. The market is expected to cater to the diverse needs of motorcycle enthusiasts, from those who prefer long-distance travel to those who use motorcycles for urban mobility.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Aftermarket segment is estimated to witness significant growth during the forecast period. Motorcycle accessories play a significant role in enhancing the riding experience for enthusiasts in Europe. The market encompasses a broad range of products, including smart helmets with advanced communication systems, GPS navigation devices, and luggage systems for motorcycle tourism. Rider comfort is a key consideration, with e-commerce platforms offering spare parts for motorcycle types such as cruisers, baggers, and touring bikes. Motorcycle parts and accessories cater to various needs, encompassing body parts, engine parts, suspension parts, battery parts, exhaust systems, brakes, and dashboard upgrades. Urban mobility solutions like electric mopeds and delivery services have gained traction, necessitating accessories like batteries and charging systems.
Furthermore, motorcycle ownership is evolving, with ride-sharing platforms and electric motorcycles reducing carbon emissions, necessitating safety gear and maintenance. The aftermarket offers diverse solutions, with motorcycle enthusiasts opting for performance enhancements, aesthetic modifications, and functional upgrades. The aftermarket industry includes both aftermarket and OEM (original equipment manufacturer) parts, with direct-to-consumer sales and online retailers driving growth.
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The aftermarket segment was valued at USD 1.57 billion in 2018 and showed a gradual increase during the forecast period.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The security and anti-theft devices in motorcycles is the key driver of the market. Motorcycle accessories play a vital role in enhancing the riding experience and ensuring safety for enthusiasts in Europe. With the rise of technology, smart helmets and advanced communication systems have gained popularity, allowing riders to stay connected during long-distance tours or urban mobility. Motorcycle tourism continues to be a significant market, driving demand for GPS navigation systems and luggage motorcycle types like cruisers, baggers, and touring models. Rider comfort is another essential factor, leading to the increasing use of aftermarket body, engine, suspension, battery, exhaust, brake, and dashboard parts. E-commerce platforms have made it easier for riders to purchase spare parts and accessories directly from online retailers.
Moreover, motorcycle enthusiasts are increasingly opting for electric mopeds and motorcycles to improve fuel efficiency and reduce carbon emissions. Delivery services and ride-sharing platforms have also created new opportunities for motorcycle parts and accessories. Traffic congestion in urban areas necessitates the need for maneuverable motorcycle types, making motorcycle ownership an attractive alternative to cars. Anti-theft devices, such as GPS-enabled systems, are crucial for motorcycle owners to secure their investments, especially in urban areas. Motorcycle theft is a significant concern, and these devices act as a deterrent and provide real-time location tracking. The market for motorcycle accessories is diverse and caters to various motorcycle types and rider preferences. OEM and aftermarket parts and accessories offer different price points and features, catering to a wide range of consumers. Electric motorcycles are also gaining popularity, necessitating the development of new accessories, such as charging infrastructure and safety gear.
The high demand for navigation systems in motorcycles is the upcoming trend in the market. Motorcycle accessories play a significant role in enhancing the riding experience for enthusiasts, offering solutions for urban mobility and long-distance travel. Smart helmets, communication systems, and GPS navigation are popular choices, enabling riders to stay connected, informed, and comfortable. Motorcycle tourism thrives on these advancements, allowing riders to explore new territories with ease. E-commerce platforms facilitate the purchase of motorcycle parts and accessories, including spare parts, directly from online retailers. Rider comfort is a crucial consideration, with electric mopeds and delivery services addressing traffic congestion and fuel efficiency. Motorcycle types, such as cruisers, baggers, touring models, and body parts, require specific aftermarket solutions.
Furthermore, engine parts, suspension parts, battery parts, exhaust, brakes, and dashboard components are essential for maintaining and upgrading motorcycles. Advanced communication systems and safety gear contribute to the overall riding experience. Motorcycle ownership is a lifestyle choice, and the market caters to various motorcycle types, offering OEM and aftermarket options. Electric motorcycles are gaining popularity due to their reduced carbon emissions. Navigation systems provide real-time directions, helping riders navigate unfamiliar roads, and making long rides, tours, and commuting more efficient.
The fluctuations in raw material prices of motorcycle accessories is a key challenge affecting the market growth. The European motorcycle accessories market encompasses a wide range of products, including smart helmets, communication systems, GPS navigation, and rider comfort solutions. Motorcycle tourism and urban mobility are key driving factors, with motorcycle enthusiasts seeking advanced communication systems, luggage solutions, and safety gear for long-distance travel and fuel efficiency. E-commerce platforms have disrupted traditional sales channels, enabling direct-to-consumer sales of motorcycle parts and accessories, as well as spare parts for electric mopeds, delivery services, and ride-sharing platforms. Motorcycle types, such as cruisers, baggers, touring models, and body parts, engine parts, suspension parts, battery parts, exhaust, brakes, and dashboard components, are in high demand.
Furthermore, procurement of raw materials, such as carbon fiber, leather, and expanded polystyrene foam (EPS), involves transportation costs, supplier constraints, and the need for favorable arrangements for timely delivery. Safety gear, including helmets and protective suits, are essential, with raw materials varying from thermoplastic shells to advanced fiberglass, Kevlar, carbon composite, and textile or leather. Electric motorcycles and their associated parts are gaining popularity due to decreasing carbon emissions, and the market continues to evolve with the introduction of new technologies and trends.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alpinestars USA Inc: The company offers accessories such as helmets, jackets, suits, pants, gloves, protection accessories, pack, and bags under its brand Alpinestars.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing popularity of motorcycle tourism and urban mobility. Motorcycle enthusiasts are investing in advanced communication systems, smart helmets with integrated Bluetooth and GPS navigation for long-distance travel, and enhanced safety. Rider comfort is another key factor driving market growth, with the demand for aftermarket seat covers, heated grips, and windshields. E-commerce platforms and direct-to-consumer online retailers are revolutionizing the market, offering a wide range of motorcycle accessories for various types, including cruisers, baggers, and touring bikes. Spare parts, such as engine parts, suspension parts, battery parts, exhaust, brakes, dashboard, and body parts, are in high demand for both OEM and aftermarket sales.
Furthermore, urban mobility solutions, such as electric mopeds and delivery services, are gaining traction in Europe, further fueling the demand for motorcycle accessories. Motorcycle ownership continues to grow, especially among those seeking fuel efficiency and maneuverability in traffic congestion. Safety gear, including helmets and protective clothing, is also a significant market segment. The market is expected to grow further as motorcycle enthusiasts continue to seek ways to enhance their riding experience and optimize their motorcycles for various riding styles and conditions.
Market Scope |
|
Report Coverage |
Details |
Page number |
92 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.98% |
Market Growth 2024-2028 |
USD 613.14 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.56 |
Key companies profiled |
ABUS August Bremicker Sons KG, Alpinestars, Caberg Spa, Cardo Systems Ltd., Dainese Spa, Generator NPD Ltd., GIVI S.P.A., Held GmbH, Hoco Online GmbH, Motoplastic S.A., Nolangroup Spa, RDmoto tuning s.r.o., REVIT Sport International BV, Rizoma S.r.l., Schuberth GmbH, Sena Technologies Inc., SHOEI Co. Ltd., Spidi Sport Srl, SW MOTECH GmbH and Co. KG, TECH DESIGN TEAM SL, ARAI Helmet Ltd., and SHARK SAS |
Market dynamics |
Parent market analysis, market growth inducers and obstacles,market forecast , fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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