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The face masks and peels market share is expected to increase by USD 5.46 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.07%.
This peel-off face mask market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers face masks and peels market segmentation by product (face masks and face peels), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and Middle East and Africa). The peel-off face mask market report also offers information on several market vendors, including Beardo, Beiersdorf Aktiengesellschaft, Boots UK Ltd., Clarins Pte Ltd., Himalaya Global Holdings Ltd., LOreal SA, Marico Ltd., Natura and Co. Holding S.A., O3+, The Estee Lauder Companies, Unilever PLC, Zydus Wellness Ltd., Amerimark Direct LLC, Eminence Organic Skin Care, and Shiseido Co. Ltd. among others.
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The product innovation and product line extension leading to product premiumization is notably driving the face masks and peels market growth, although factors such as homemade solutions at a lower cost may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the face masks and peels industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Face Masks and Peels Market Driver
One of the key factors driving growth in the face masks and peels market is product innovation and product line extension leading to product premiumization. The global BPC products market demands regular innovations as customers are on the lookout for innovative and effective products that can serve their requirements. The preference for facial skincare products that treat multiple skin concerns in a brief time span and the demand for natural, instant ways to treat and heal facial skin is high. To meet the evolving requirements of beauty-conscious customers, manufacturers focus on introducing innovative products. A rise in the spending power of customers on facial skin care product and growing demand for premium skin care products will drive the growth of the global face mask and peel products market over the years. Innovative facial skincare products, including facial masks and peels, are required to have an appropriate combination of superior-quality ingredients, a factor that leads to product premiumization. Therefore, product premiumization serves as a price driver for the global facial masks and peels market as it boosts the revenue of the vendors.
Key Face Masks and Peels Market Trend
The increase in demand for organic and natural masks and peels is a face mask and peels market trend that is expected to have a positive impact in the coming years. The growing demand for organic and natural skin care products that include masks and peels is one of the trends that was witnessed globally. This is primarily due to rising health awareness and different concerns like skin irritations, skin allergies, dark marks, pigmentation, and acne, among others. Organic and natural masks and peels are devoid of petrochemicals, sulfates, and parabens. These are made from plant extracts, natural oils, and other natural ingredients. Natural ingredients such as sunflower oil, jojoba oil, aloe vera, turmeric, and olive oil are used in these skincare products. Besides, they also adhere to rigorous standards of purity set by the governments of different regions. Moreover, organic products also bring in variation to the existing product line of the vendors. These factors drive the demand for skin care products, including face masks and peels that are free of synthetic ingredients.
Key Face Masks and Peels Market Challenge
The homemade solutions at a lower cost will be a major challenge for the face masks and peels market during the forecast period. These solutions require low-cost ingredients that are easily available at retail outlets. However, with the advent of the digital platform, knowledge, and awareness of using homemade solutions for face masks at home have increased. This is particularly true for price-sensitive customers. The safety of using these solutions is another primary aspect that gives the use of homemade masks traction. The do-it-yourself (DIY) trend has garnered momentum over the years among millennials as they often experiment with their facial skin by using different methods of making face masks on their own. These methods require few ingredients that are affordable and, at the same time, can be arranged easily. However, this practice affects the growth of the manufacturers of skincare products that develop high-priced masks for professional use.
This peel-off face mask market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global peel-off face mask market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the face masks and peels market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as focusing on business expansion and product innovation to increase their profit margins and market share to competitors in the market.
Amerimark Direct LLC - Amerimark Direct LLC is a privately held company headquartered in the US. It is a global company, with limited information regarding its financials and limited information regarding its employee strength is available. Its revenue from the global market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
Amerimark Direct LLC - The company offers face masks and peels that are specially formulated to visibly firm, moisturize and reduce the look of wrinkles and signs of aging, under the brand name of Beauty Boutique
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The peel-off face mask market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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