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The Fermented Food and Drinks Market size is forecast to increase by USD 845.3 billion, at a CAGR of 6.78% between 2023 and 2028. The market's growth hinges on several factors, notably advances in packaging methods, heightened marketing initiatives, and diverse market strategies employed by companies. These elements collectively drive innovation, enhance product visibility, and expand consumer reach through e-commerce. Innovations in packaging methods ensure product freshness, convenience, and appeal, thereby influencing consumer purchasing decisions. Meanwhile, increasing marketing initiatives, coupled with strategic maneuvers by companies, bolster brand recognition and market penetration. Such concerted efforts contribute to the market's expansion, fostering competitiveness and driving overall industry growth.
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The market is witnessing a surge in popularity due to a growing emphasis on healthy eating habits and natural, less processed foods. Consumers are increasingly drawn to fermented products for their numerous health benefits, particularly in enhancing immunity and promoting gut health. Awareness of the probiotic content in fermented foods and drinks has heightened consumer health consciousness, leading to the introduction of new products catering to wider consumer bases. Additionally, environmental sustainability is a key focus, with smart packaging techniques minimizing environmental impact while preserving products. From kefir culture to sauerkraut, fermented foods offer a diverse range of flavors and nutritional benefits, driving the expansion of this market across various retail channels, including supermarkets, hypermarkets, and online portals.
In addition, the market is gaining momentum due to consumer interest in Probiotic foods and drinks for their nutritive value and digestibility. Products like Remedy Kombucha are popular for their bioactive molecule content and antioxidant activity, which enhance flavor, texture, and sensory attributes. The fermentation procedure improves shelf life and nutritional content, supporting weight management and obesity prevention. These functional beverages aid in the digestion process and address digestive disorders, making them effective remedies for various health problems. The market's growth is reflected in increasing retail and e-commerce sales, driven by rising awareness of the benefits of these products.
The advances in packaging methods are the key factor driving the global market growth. Companies make distinctive choices with their packaging and use stand-up pouches to protect and publicize their products. Stand-up pouches are much easier to carry than a jar. Lightweight, portable containers are significantly easier to travel with, which makes customers likely to purchase and consume the product. The chances of becoming a staple grocery item increase if the containers are lightweight. Also, advances in the packaging have made it more convenient for producers to ship them at lower logistics costs than would otherwise be required with heavy packaging.
Many manufacturers, such as Lifeway Foods, are choosing environment-friendly alternatives such as green polyethylene made from sugarcane, a renewable resource. New green polyethylene bottles made from organic kefir from Lifeway Foods are recyclable and use plant-based material rather than fossil-fuel-based plastics. These packaging innovations are helping to broaden the appeal of such products among retailers and consumers. Thus, it is expected that more players will launch products with innovative packaging to entice consumers during the forecast period.
The rise in popularity of probiotics will fuel the global market growth. Probiotic food is prepared through the process of fermentation. Cultured or fermented dairy products such as yogurt, kefir, whey, raw cheese, and raw milk not only provide vitamins and minerals but also balance the gut flora. Vegetables such as cabbage, cucumber, beetroot, carrot, and pepper are also preserved through Lacto-fermentation.
Probiotics can improve the functioning of the immune system by reducing respiratory infections in consumers, thereby lowering the need for antibiotics. The regular inclusion of probiotics in a child's diet reduces the risk of acquiring influenza and falling sick frequently. The inherent benefits of probiotics have also encouraged physicians and pharmacists to recommend the consumption of probiotic food in one's daily diet. Such factors will drive the growth of the market during the forecast period.
The presence of substitute products is a major challenge to global market growth. The presence of various substitute products in the market is another challenge faced by the market. The market has various types of substitutes, such as baked goods, biscuits, confectionery, sauces, soups, and dairy products, which can serve as substitutes for various culinary applications.
Many varieties of these substitutes are being launched in the market currently, which can hinder the growth of the market during the forecast period. Thus, the presence of alternative products and the increasing number of new product launches and innovations can hinder the growth of the global market during the forecast period.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market
Chobani - The company offers such as Chobani Probiotics. Also, The company offers a wide range of yogurt products under the Chobani brand name. These products largely include oat-based meals and probiotics.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market Companies, including :
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market share growth by the fermented alcoholic and non-alcoholic drinks segment will be significant during the forecast period. Fermented alcoholic and non-alcoholic drinks include wine, beer, cider, and kombucha. Wine is an alcoholic drink that is produced by the fermentation of grapes or other fruits. It is one of the largest segments of the global alcoholic drinks market.
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The fermented alcoholic and non-alcoholic drinks segment showed a gradual increase in market share with USD 1,523.20 billion in 2018. The market is mature in regions like Europe, especially in countries such as Germany, France, and Italy. However, the market in APAC exhibits the highest growth potential for manufacturers and is currently growing at a rapid rate as consumers in the region are increasingly getting inspired by Western culture. To meet the high demand for wine, players have increased wine production around the globe, which is expected to continue during the forecast period. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027. The growth of this segment is primarily attributed to the increasing adoption, which is driven by an increase in the global demand for the Industry.
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APAC is projected to contribute 44% of market growth by 2028. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is one of the fastest-growing markets for cheddar cheese and cream cheese, owing to the rise in disposable income, which has resulted in consumers eating out more frequently. Western dietary influences and the boom in organized retail have also spurred the demand for cheddar cheese and cream cheese in this region.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The modern consumer landscape is witnessing a profound shift towards natural and less processed foods, driven by an increasing awareness of health benefits. This trend is supported by a growing preference for anti-inflammatory, antifungal, and anti-atherosclerotic foods, alongside the rising popularity of prebiotics and natural compounds. Specialty stores and online platforms play pivotal roles in facilitating access to these products, which boast minimal environmental impact and prioritize preservation techniques. From fermented foods like kimchi and tempeh to dairy-based options and plant-based alternatives, the market reflects evolving consumer preferences toward culinary experiences that promote wellness and cater to individual health needs. With a focus on nutritional quality, food safety, and the promotion of gut health through probiotic content, the industry continues to innovate, offering consumers a diverse range of options to support their healthy eating habits and overall well-being.
Moreover, in today's health-conscious era, dietary supplements have become increasingly popular, offering individuals convenient ways to boost their nutritional intake. With a focus on preserving the integrity of products, techniques such as fermentation and utilizing live microbes like kefir grains are gaining traction. While meat remains a staple for many, there's a rising interest in veganism and plant-based diets, driven by health and ethical considerations. As health and wellness trends continue to evolve, companies like Evolve Biosystems, Inc. and Horizons Ventures are expanding their offerings, including infant probiotics products, to meet the growing demand. However, it's crucial to mitigate contamination risks and toxicity, especially in fermented alcoholic beverages, ensuring consumer safety remains paramount.
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Market Scope |
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Report Coverage |
Details |
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Page number |
194 |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.78% |
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Market growth 2024-2028 |
USD 845.3 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.24 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 44% |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Anheuser Busch InBev SA NV, Carlsberg Breweries AS, Chobani Global Holdings LLC, Chr Hansen Holding AS, COFCO Corp., Constellation Brands Inc., Danone SA, DuPont de Nemours Inc., Fonterra Cooperative Group Ltd., General Mills Inc., Heineken NV, Koninklijke DSM NV, Lifeway Foods Inc., Nestle SA, PepsiCo Inc., Suntory Holdings Ltd., The Coca Cola Co., The Kraft Heinz Co., Treasury Wine Estates Ltd., and Yakult Honsha Co. Ltd. |
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Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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